Paul Jarvis | Scaling Up Without Growth
Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing. In a world obsessed with explosive business growth, Paul
The Authority Builder Podcast · Steve Gordon
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Show Notes
Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing.
In a world obsessed with explosive business growth, Paul also has a more cautious take that still makes for a profitable business. The key element: the relationship you have with your customers.
Along the way he discovered something that’s more useful in business than education, training, or experience.
We unpack that and also discuss…
- Scaling up your business without growth
- Being your true self to your customers
- How to avoid “selling” but be more profitable
- The sometimes-awkward transition from services to products
- And more