Dov Gordon | Cultivating Profitable Relationships
When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right person
The Authority Builder Podcast · Steve Gordon
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Show Notes
When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.
Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term.
So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients?
Dov walks us through a more effective model based on building profitable relationships.
Tune in to find out…
- What technology can and can’t do to get you quality leads
- How to form an “Alchemy Network” – and who should be in it to create a steady stream of clients
- Why too many leads is a bad thing
- Turning complexity into simplicity in your business – it’s easier and harder than you think
- And more