‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell
June 27, 202535m 24sExplicit
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Show Notes
He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>
Topics
YouTubeInternetTechnology