Best of 2025 … so far: ‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
Every Wednesday and Friday in August we will publish some of our favourite audio long reads of 2025, in case you missed them, with an introduction from the editorial team to explain why we’ve chosen it. This week, from June: he’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell
August 29, 202537m 14sExplicit
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Show Notes
Every Wednesday and Friday in August we will publish some of our favourite audio long reads of 2025, in case you missed them, with an introduction from the editorial team to explain why we’ve chosen it. This week, from June: he’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>
Topics
YouTubeInternetTechnology