Business of Sport: The £25 Billion Value of Olympic Glory
The Athletic FC Podcast · The Athletic
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Show Notes
Host Mark Chapman & The Athletic's Matt Slater bring an Olympic theme to the Business of Sport and ask what is the value of chasing gold medals - £25 billion according to UK Sport - from a commercial social & political perspective.
Guests include UK Sport CEO Sally Munday, Sport England's director of sport Phil Smith and British Cycling director Danielle Every to talk funding, the link between medals & participation, how sports make investment decisions, the value of the sports sector, bidding for major events & working under the huge shadow football casts.
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