Interview #039 Steve Denning, The knowledge-based organization: Using stories to embody and transfer knowledge
Recorded as a conference call on 1/15/2008 with storyteller Steve Denning about how storytelling can be used to effect change in any work place setting.
The Art of Storytelling with Brother Wolf
January 16, 20081h 2m
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Show Notes
Steve Denning you used storytelling to reform the world bank. Good business cases are developed through the use of numbers, but they are typically approved on the basis of stories. A story can translate dry, abstract numbers into compelling pictures of how the deep yearnings of decision influencers can come true.
Topics
storytellingSteve DenningWorld BankstoryGood businesswork placenarativestorytellersuccess in salescorperateThe Art of Storytelling with Children EpisodeEric WolfBrother Wolf