AoR 40: Sara Place, Connections Between Rural Producers and Urban Consumers

Ranching and rangelands are undergoing rapid and intertwined changes. Changes include ecological transitions due to climate and invasive species; land use transitions associated with urbanization and shifting priorities for public lands; demographic transitions reflected in the increasing average age and decreasing number of ranchers; and market transitions associated with changing consumer attitudes and globalized markets. Dr. Place discusses the importance of reconnecting consumers and food producers. Sara Place was recently a science advisor for the National Cattlemen's Beef Association. This talk was recorded at the Society for Range Management annual meeting in February 2020 in a symposium titled: Strategies for sustainability transformations in western rangelands. WE NEED YOUR FEEDBACK! Please take 60 seconds to complete this survey: https://wsu.co1.qualtrics.com/jfe/form/SV_9Y3fUWlQdBsyBZX Transcript: https://bit.ly/39m4eeM For more information on rangelands and rangeland science, visit globalrangelands.org/