Season 1 · Episode 40
The Inputs Required to Create a Content Strategy
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The com
The Animalz Content Marketing Podcast · Animalz
March 4, 202027m 18s
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Show Notes
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:
* The customer
* The product
* The business model
* The industry
* The competition
* The literature
Once you have this information, you can create a strategy that suits the company's business needs.
Topics
content marketingSEOwritingthought leadershipgrowthmarketingSaaS