PLAY PODCASTS
The Animalz Principles of Quality
Season 1 · Episode 51

The Animalz Principles of Quality

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality. What does it really mean to create something quality? How can we consistently create quality, despite the

The Animalz Content Marketing Podcast · Animalz

July 7, 202041m 26s

Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality:

  • What does it really mean to create something quality?
  • How can we consistently create quality, despite the fact that we work with hundreds of customers, in dozens of industries, each with their own, idiosyncratic tastes and preferences?
  • How can we stay ahead of changing trends, technology and expectations?

In today’s episode, I dive deep into the quality rabbit hole with Animalz CEO Devin.

We share the foundational, six principle benchmark we use to safeguard quality at Animalz; we talk through a strategic framework for adapting content to the expectations of other people; and we explore how the defining characteristics of “quality content” change over time.
---

Topics

content marketingSEOwritingthought leadershipgrowthmarketingSaaS