How to Become a Thought Leader
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it
The Animalz Content Marketing Podcast · Animalz
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Show Notes
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?
I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).
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Mentioned in the Episode
- Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
- a16z Podcast: Earned Secrets
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