How Agencies Can Provide First-Rate Customer Onboarding
What’s the secret to successful customer onboarding? VP of Operations at Animalz, Haley Bryant, shares the principles of good customer onboarding and how she transformed the way we onboard and service customers.
The Animalz Content Marketing Podcast · Animalz
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Show Notes
A successful onboarding experience makes the customer feel heard. They are excited about the future and confident that you - their partner - will help them bring their vision to life. A fraught onboarding experience involves too much talking (by you), not enough listening, and - therefore - uninformed actions that do more to divide you and your new customer rather than build trust.
So what’s the secret to successful customer onboarding? I sat down with our VP of Operations, Haley Bryant, to get answers. She spent 5 years running teams at Apple and 2 years directing customer ops at Brazen Technologies before joining Animalz and transforming the way we onboard and service customers.