Content Outliers
Posts that generate a disproportionately high volume of search traffic, can make the rest of your site appear insignificant. Today we discuss how to use reporting to craft a more accurate story about how your whole site is performing.
The Animalz Content Marketing Podcast · Animalz
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site performance appear insignificant. The solution is in your reporting, today Jimmy and I discuss how to leverage data craft better narratives around whales and put those outliers to good use for things like brand awareness and backlinks.