Category Creation with SaaStock's Emily Byford
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock. We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creati
The Animalz Content Marketing Podcast · Animalz
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Show Notes
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.
We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.
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Show Links
- SaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20)
- Follow Emily on Twitter
- Emily's reflections on category creation