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The Analytics Power Hour

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer · Tim Wilson

315 episodesENExplicit

Show overview

The Analytics Power Hour has been publishing since 2015, and across the 11 years since has built a catalogue of 315 episodes, alongside 3 trailers or bonus episodes. That works out to roughly 290 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 51 min and 1h 4m — and the run-time is fairly consistent across the catalogue. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 6 days ago, with 17 episodes already out so far this year. Published by Tim Wilson.

Episodes
315
Running
2015–2026 · 11y
Median length
58 min
Cadence
Fortnightly

From the publisher

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

Latest Episodes

View all 315 episodes

#304: I Can Haz AI?

Aug 18, 20261h 7m

#303: Funnels Assume Progress. Barriers Recognize Reality.

Aug 4, 20261h 3m

#302: It Was a Dark and Stormy Insight...

Jul 21, 20261h 8m

#301: It Turns Out Analysts Are Natural AI Crafters

Jul 7, 20261h 16m

#300: Are Semantic Layers Really Necessary?

Jun 23, 202658 min

#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.

Jun 9, 20261h 0m

#298: Listener Questions Answered Live from Marketing Analytics Summit!

May 26, 202652 min

#297: Durable Wisdom in an Age of AI Slop

May 12, 20261h 6m

#296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision

Apr 28, 20261h 4m

#295: Research and Analytics: the Peanut Butter and Chocolate of Data?

Apr 14, 20261h 9m

#294: Adapting an Analytics Team to an AI World

E

AI is moving fast. But so is life. AI is widely recognized as a must-adopt technology, but how and where are data workers expected to find the time for that?! Organizations are struggling to find effective ways to productively drive healthy adoption of AI: What is it they expect their workers to do with AI? Is it purely an efficiency driver, or should they expect other avenues of value creation to be pursued? What guardrails need to be in place? What incentive structures are (and are not) effective when it comes encouraging team members to take the AI plunge? One tactic that is definitely effective is to have leaders who are excited, engaged, and transparent as they get their hands dirty. And, boy, did the algorithm deliver one of those to us in the form of John Lovett, VP of Analytics at SEER Interactive, for this discussion! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Mar 31, 20261h 8m

#293: Tool Selection and the Unhelpfulness of Feature Comparisons

E

The one rule about the Analytics Power Hour is that we don't talk about specific tools. But that doesn't mean we won't talk about tool SELECTION! Jason Packer recently released the second edition of Google Analytics Alternatives, (also available on Amazon) and his approach in the book is very much not an RFP-like "check which features your tool offers" system. And his rationale for that seems just as applicable (to us, at least!) for any data platform selection, be it a digital/product analytics platform, a BI tool, database or storage infrastructure, or, well, you name it! Ultimately, the challenge is how to go about getting a reasonably strong understanding of the philosophy and historical roots of each platform being considered and then marrying that up with the foundational priorities and needs of the organization. Is that a lot harder than a feature checklist? Yes. But them's the breaks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Mar 17, 20261h 5m

#292: AI Without Adult Supervision with Aubrey Blanche

E

As Kevin McCallister once taught us: just because the house is still standing doesn't mean everything's under control. Everyone's racing to adopt AI, but has anyone actually read the fine print? For this year's International Women's Day episode, we are joined by Aubrey Blanche to unpack the hype, the hidden tradeoffs, and the quiet ways teams are giving up agency in the name of "productivity." We explore how data and tech teams are uniquely prepared and positioned to ask better questions, measure what really matters, and avoid letting the AI teenager run the house. Learn more about "phantom value" and why faster isn't always better… or even cheaper! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Mar 3, 20261h 4m

#291: The Data Work that Lives in the Shadows

E

We know what the work of the data practitioner is, right? It's everything from managing data ingestion to data governance to report development to experimental design to basic and advanced analytics. It's writing (or vibe-writing?) SQL or Python or R while also being adept at whatever data stack—no matter how modern—is at hand. Of course, it's a lot more, too! And that's the topic of this episode: the unofficial, often unheralded, but often quite important "shadow work" of the analyst—the myriad tasks required to effectively glue together all the data work that occurs out in broad daylight to enable the data to truly be useful at driving the business forward. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Feb 17, 20261h 2m

#290: Always Be Learning

E

From a professional development perspective, you should always be learning: listening to podcasts, reading books, connecting with internal colleagues, following useful people on Medium and LinkedIn, and so on. Did we mention listening to podcasts? Well, THIS episode of THIS podcast is not really about that kind of learning. It's more about the sort of organizational learning that experimentation and analytics is supposed to deliver. How does a brand stay ahead of their competitors? One surefire way is to get smarter about their customers at a faster rate than their competitors do. But what does that even mean? Is it a learning to discover that the MVP of a hot new feature…doesn't look to be moving the needle at all? Our guest, Mårten Schultzberg from Spotify, makes a compelling case that it is! And the co-hosts agree. But it's tricky. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Feb 3, 20261h 6m

#289: The Imperative of Developing Business Acumen

E

That darn data. It's so complicated and fragmented and gap-filled and noisy that no amount of time is ever enough to truly get to the bottom of all of its complexity. As a result, it's pretty easy to fill all of our time handling as much of that underlying data messiness as possible. At what cost, though? It's easy for the analyst's connection to the business to suffer as they get mired (too) deeply in the data and lose sight of the broader business needs. In this episode, the gang had a chat about business acumen—what it is, how to develop it, and why it's a must-have for any data or analytics role. This episode's Measurement Bite from show sponsor Recast is a brief explanation of identifiability—what it is and how to check for it using simulation—from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Jan 20, 20261h 10m

#288: Our LLM Suggested We Chat about MCP. Kinda' Meta, No?

E

If there's one thing that we absolutely knew would be coming along with the increased interest and use of AI, it would be… more acronyms! And, along with the acronyms, we pretty much could predict that we see a lot of online flexing through casual dropping of said acronyms as though they're deeply understood by everyone who's anyone. We tackled one such acronym on this episode: MCP! That's "model context protocol" for those who like their acronyms written out, and Sam Redfern joined us to help us wrap our heads around the topic. You see, MCP is kinda' like some other more familiar acronyms like API and XML. But, it's also like… fingers? Sam's enthusiasm and explanation certainly had us ready to dive in! This episode's Measurement Bite from show sponsor Recast is an explanation of model robustness from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Jan 6, 20261h 0m

#287: 2025 Year in Review

E

It's the most…won…derful…tiiiiime…of the year! And by that, we mean it's the time of the year when we sit back, look at each other, and ask, "Where did all the time go?!" We brought back a very special someone for this episode as we collectively reflected on the year—show highlights (and what about those shows have stuck with us), industry reflections, and a little shameless shilling for Tim's book (are you still short on a few stocking stuffers? Order now…!). This episode's Measurement Bite from show sponsor Recast is a brief explanation of Granger causality (and how it's NOT actually a causal measure!) from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Dec 23, 20251h 0m

#286: Metrics Layers. Data Dictionaries. Maybe It's All Semantic (Layers)? With Cindi Howson

E

Semantic layers are having something of a moment, but they're not actually new as a concept. Ever since the first database table was designed with cryptic field names that no business user could possibly understand, there's been a need for some form of mapping and translation. Should every company be considering employing a semantic layer? Is the idea of a single, comprehensive semantic layer within an organization a monolithic concept that is doomed to fail? These questions and more get bandied about on this episode, where we were joined by industry legend Cindi Howson, Chief Data & AI Strategy Officer at Thoughtspot. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. This episode's Measurement Bite from show sponsor Recast is an explanation of multicollinearity from Michael Kaminsky!

Dec 9, 202555 min

#285: Our Prior Is That Many Analysts Are Confounded by Bayesian Statistics

E

Before you listen to this episode, can you quantify how useful you expect it to be? That's a prior! And "priors" is a word that gets used a lot in this discussion with Michael Kaminsky as we try to demystify the world of Bayesian statistics. Luckily, you can just listen to the episode once and then update your expectation—no need to simulate listening to the show a few thousand times or crunch any numbers whatsoever. The most important takeaway is that you'll know you've achieved Bayesian clarity when you come to realize that human beings are naturally Bayesian, and the underlying principles behind Bayesian statistics are inherently intuitive. This episode's Measurement Bite from show sponsor Recast is a brief explanation of statistical significance (and why shorthanding it is problematic…and why confidence intervals are generally more practically useful in business than p-values) from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Nov 25, 20251h 6m