The Amy Porterfield Show

Why your income potential has everything to do with your mindset Question for you, friend. When you first started your business, what made you most excited? Let me guess -- building something incredible, having the opportunity to help others and give back, and being your own boss topped the list. And while I’m sure making a ton of money was also on that list, I’d hedge a bet that creating budgets was not. I can’t say I know too many online marketing entrepreneurs that get excited about the money management aspect of creating wealth -- because let’s be real, it can be intimidating and very tricky, especially when you have no idea where to start. But here’s the thing. It’s incredibly important, and proper management of your money can make or break your business. That’s why I’m so excited for you to listen to this episode, where I chat with Anthony O’Neal -- a number one national bestselling author, speaker, financial expert, and host of the popular YouTube series and The Table Podcast with Anthony O’Neal. What’s great about Anthony is that he’s able to explain things in a way that is super relatable and easy to understand for those of us (ahem, yours truly) that don’t particularly enjoy putting together budgets and spreadsheets. In this episode, we answer those questions that most business owners have when they’re getting started, like: How do you budget when your monthly income varies? How do you set revenue goals that are in alignment with your business goals? When should you start paying yourself, and how much? What happens when you don’t meet your revenue goals? Plus, Anthony shares how changing your mindset around money serves as the foundation for creating financial growth and freedom, plus simple tips on how to put it into practice. Here’s a glance at this episode... [06:30] Anthony knew nothing about finances and racked up tons of college debt. He decided that he needed to change his decisions in order to change his future. Dave Ramsey helped him change his mindset around money, and learn how to have a debt-free true ownership life. [11:00] If you’re first starting out in business, create vision of where you're going with your money that’s based on your last quarter. Your budget should be based off of the bare minimum that you'll be bringing in. [13:40] It’s important to have a budget for your personal life and a budget for your business life. [21:10] You should not feel guilty for having money. It's a blessing to be blessed. [27:03] If you want to meet your revenue goals, shift your money mindset. Go deeper into your ‘why.’ What are you actually trying to do? Does your ‘why’ make you cry (in a good way)? [36:51] Everyone eventually needs a financial advisor. As your income grows, your need for wisdom grows. Grow with someone who can properly advise you. [42:41] The best piece of money advice that Anthony has received is that for every dollar brought in, give God ten cents. This is about being generous and a good steward of money. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Failure to launch is not the end of the world, it’s an opportunity to do better Say this out loud: Failed launches happen, and it's ok when they do. Say it again, and this time, actually believe it! It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me. Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it. In this episode, you’ll hear: The mindset I embrace to move on from disappointing launches What I discuss in my team debrief meetings after a launch doesn’t go as planned Ways you can learn from your failed launch and go on to create something 10x better Are you ready? Let’s get started. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Since 2020, we’ve seen the world change and shift multiple times. And as an entrepreneur, there’s nothing we can do but hold on and try to adjust to the changing times the best we can. I think we can all agree that staying flexible and fluid isn’t always easy… especially when you’re trying to plan the future of your business. We may not always get the answers we want or the direction we’re hoping for, but we can lean into other entrepreneurs and experts to help direct us and support us in making the best decisions we can with the information we have. In this bonus episode, I brought on Phillip Stutts because he’s sharing an important message that affects us as entrepreneurs right now. I wanted to get this information into your hands as quickly as possible so you can pivot and adjust accordingly as we head into Q2 of 2022. My guest, Phillip, comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,433 election victories, including 3 U.S. Presidential victories. Phillip is also the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm). In this interview, you’ll hear Phillip and I discuss: What’s happening to brand loyalty The three types of consumer personality types and why we should be paying attention to these Why you may want to reconsider where you’re spending your ad spend – including if Facebook advertising is best for your business And so much more. I hope you’re fully present for this conversation and take what you learn and adjust your business, goals, and budgets as we continue into 2022.

Learn how to launch and grow your podcast from the best in the industry. If you’ve been listening to Online Marketing Made Easy for a while, you know that one of the questions I always ask my guests is, “What would you do if you had to start your business all over again? What would you focus on first?” And for me, answering that question is super easy. Without a shadow of a doubt, I would start a podcast from day one. Yes, friend, it’s true. Online Marketing Made Easy has brought so much more to my business than I ever thought possible, and it’s also been such a great creative outlet for me. Not only does a podcast help you develop a presence for your brand and directly connect with your target audience, but you can also make great money in the process. My team and I just recently had our first 1 million downloads month, and I could not be more proud. It’s taken a lot of hard work, changing directions, and trying out new things -- but it’s been well worth the effort. So in the spirit of all-things podcast, I thought I’d invite Jenna Kutcher, the host of the Goal Digger podcast, on to the show to share a few words of wisdom. Jenna is the crème de la crème of podcasters and content creators, so I know you’ll be just as excited as I was to hear what she has to say. In this interview, you’ll hear Jenna and I discuss: How to set realistic production and metrics goals Tips on how to monetize your podcast and when to start When is “too late” to create and launch a podcast The pros and cons of being part of a podcast network Do you have your listening ears on? Good -- because if you’ve ever considered starting a podcast, you definitely want to listen closely. Here’s a glance at this episode... [08:05] The key to a successful podcast is to find a way to produce content sustainably. Have systems in place that allow you to show up and keep running. [10:45] Don't let things that don't matter hold you up. Find out what you are doing and why. A podcast can be a top of funnel, establish you as an expert, or become an interview opportunity. Get clear on your goal. [12:41] Set a goal for your podcast. Could it be a list builder, a way to establish credibility, or a means to pivot your business? Your results will depend on what that goal is. [16:52] Monetize from day one. People will continue to go back to early episodes. You could use it as a list builder or an affiliate play. [20:53] It's not too late to start a podcast. No one will approach it like you will. Listeners listen to multiple shows. [26:14] Subscriptions or paid models are becoming popular. Jenna likes the idea of creating value for free and giving away content. [34:54] Jenna loves that people are inviting her voice into their lives. Podcasts are a reference library to so many different topics. If the host isn't an expert, they can bring an expert in. [38:29] Jenna has a free masterclass on how to podcast. It shares all the beginning information, so there's no second-guessing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Remember these when your thoughts get in the way of your success There are four mantras that I keep coming back to time and time again. They are, quite literally, the words that guide my life, both at home and in my business. How many times have you felt uncertain or anxious about something and that feeling starts to consume you? As high achievers we put SO.MUCH.PRESSURE on ourselves to succeed, that if we don’t manage our own thoughts, they have the potential to get out of control. Believe me, I am a serious offender when it comes to getting stuck in my own head, and that’s why whenever I find myself getting to that place, I take a deep breath and remember these four things. These mantras have gotten me through many “firsts” — including my first course launch, my first big move across the country, and also my first book, which you’ll hear more about in this episode. Not only that, but they have helped me a ton when it comes to understanding -- and accepting -- that things don’t always happen on my timeline, no matter how much I want them to. So grab your beverage of choice and a journal or notepad, because you’re going to want to write these down so you can treat yourself to them whenever your thoughts start to get in the way of your own success. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In a world of automation, personal connection is what our clients were really craving. I am beyond excited for you to listen to this episode because this sales strategy is going to blow your socks off. I recently used this strategy for the first time, and let me tell you, my entire team was floored at not only how many sales we got, but how much richer it made our launch. But here’s the thing -- it’s not fancy, it’s not complicated, and considering that we are all in the world of digital marketing, it might surprise you to hear that the success of this sales strategy had everything to do with human interaction. Yes, my friend! Call me old school, but there is tremendous value in personal connection with other people that gets lost in this brave new world of automation. And considering we’re just now emerging from a pandemic that has drastically limited our ability to interact with others, that ‘human touch’ is needed much more now than ever. Now, I’m not making a dig on digital, because it’s what pays my bills and it’s what allows me to help so many online business owners around the world. But let’s be real -- one-on-one interaction with another person allows us as marketers to appeal to their most basic instincts as buyers. Such as… What are their pain points? What are their fears? What do they not only want, but what do they need? This is the first time in my 13 years of entrepreneurship that I’ve used this strategy, and it absolutely crushed the goals that my team and I set up front. And here’s the good news: It’s super easy to replicate, and I’m going to share how to do it step-by-step. In this episode, you’ll learn: What a live concierge team is, and how they can help you convert customers How to put together a concierge team, even if you don’t have any team members The tools and technology you need to set your concierge team up for success Goals and metrics you should measure What I plan to do differently after implementing this strategy for the first time Are you ready? Let’s dive in. Here’s a glance at this episode... [04:14] We create a concierge team that helped potential students understand whether the course was right for them or not. [06:58] Consider adding something like this to your own launch strategy. Especially if you have a program that's $500 or more. You can use this strategy even if you don't have a team. [11:20] Use the tools that work best for you. We used Calendly, Zoom, and created email tags for people interested in our calls. [28:51] Set goals for your concierge team. You may want to consider tracking sales and offer a prize for milestones and high conversions. [32:57] Here are a few important lessons we learned: 1. Have your team block their time. 2. Allow flexibility with a range of times. 3. Make a schedule for your team to provide coverage throughout the day. 4. Have concierge meetings before the cart opens. 5. Create a simple URL page to promote the team. [37:35] Action items: Write a list of people who love to connect and are willing to promote your program. Put together resources for them. Set goals. Have fun! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Once I learned to let go, my business grew exponentially If you’re anything like me, you like to have a hand in every single aspect of your business. After all, your business is where you spend the majority of your time, focus, and energy -- so why wouldn’t you want to feel like you’re 100% in control of it? As you can probably tell, delegation is something that I’ve struggled with for a very long time. In fact, if I had a dollar for every time I said (or thought) “It’ll be easier if I do it myself,” or “It’ll be faster if I just do it,” I’d be a very rich woman. But I’ll let you in on a little secret now that I’m on the other side of it: This is no way to grow, run, or scale a successful business. Not only do you burn yourself out by spinning the wheels on things that are outside of your zone of genius, but your growth will be limited because there’s only one you, and #spoileralert, you can’t possibly do everything because you’re human. Trust me on this one. Once you are able to put your trust in somebody else who is equally or more capable of accomplishing the job or task at hand, things run a lot smoother, you’re less stressed out, and you are able to spend time doing the things that are going to actually help your business grow. I know, I know. It’s difficult to let go of things that you’re used to being in control of. But that’s the thing with growth, right? It’s not always easy, but the growing pains are totally worth the end result. So if you’ve been struggling with passing the torch, tune into this episode to learn: The mindset I’ve embraced in order to let go of some of the most important pieces of my business How to identify your ‘zone of genius' and make sure you stay working within it Ways to overcome the “I can do it faster and better” mentality The lessons I’ve learned from letting go and trusting others Sneak away for a little bit (maybe even delegate your next task, if you dare… ) and tune into this episode that I hope will help you find the confidence to let go. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why your thoughts have everything to your success in life and business I am so excited for you to listen to this episode because my guest is someone who helped get me out of a really difficult time in my life -- a time that I’ve shared about on this podcast. Her name is Dr. Nicole LaPera. She’s a Cornell-trained holistic psychologist, and thanks to her book, How to Do The Work, I learned some really great tools on how to examine and correct the negative thought patterns I was having last year that led to a bit of a depression. If you’ve been tuning in to Online Marketing Made Easy for a while, you’ve heard a lot about this period of time in the beginning of 2021, right after our move to Nashville. It took a big toll on my personal and professional life, so that’s why I’m getting super vulnerable in this interview and diving into all-things mental health. By the way, I am so glad that mental health is a topic that is losing its stigma, and becoming a bigger part of everyday conversation -- because let’s be honest, it has a direct effect on how we show up in the world every single day. Trust me on this one. Dr. Nicole’s approach is much different than some of the other types of therapy and personal development work that are out there, and you can expect to walk away from this episode with her unique perspective on how to: Recognize toxic patterns and how they manifest Heal from personal trauma so you can show up as the best version of yourself in life and in business Make permanent shifts in your thought patterns Take your mental health and healing into your own hands Here’s a glance at this episode... [06:54] When Nicole was young, she struggled with anxiety. Her curiosity around her struggles inspired her to pursue a career in psychology so she could help others understand themselves and create change in the world. [09:02] After having a successful private practice, she felt inspired to look at new ways to create change to help people online. She wanted to share her stories and her tools, so she started The Holistic Psychologist. [10:53] The work emphasizes the daily nature of change required. Many of us are stuck because we're not living consciously. We need to be conscious in real time, so we don't repeat the old habits. [16:14] Set random alarms on your phone to check in with yourself. Ask, “How present am I? Am I fully immersed in whatever I'm doing?” Use your senses to come back to being present. [30:59] We have the choice to shift from disempowerment to empowerment, so long as we are doing things consciously and checking in with ourselves. [37:42] Make sure you get the nutrients that your brain needs to function. Geting enough sleep at night, your breathing, and taking care of your body are great ways to start. [41:36] Learn how to stay committed and connected to your truth and your vision in business. Be discerning about what you hear, and know what you stand for! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

After 9 years of having my own podcast, I always come back to these This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes -- the ones that really struck a chord with me, and have stuck with me after all these years! Now, narrowing down the list from 500 episodes to just five was no small task because I honest-to-God love each and every one of them. But I hunkered down and recalled the ones I still think about often, and I am really excited to share them with you. If you’ve been with me for a while, and have already listened to these in the past, even better because as you know, learning something over and over again is how you truly master it. There are so many golden nuggets that will really help you dial in on everything from creating better habits, to talking about your product and becoming a better storyteller. But before we get to it, can I just say that I am still in awe over the fact that my team and I have created 500 episodes of Online Marketing Made Easy? What started as just a glimmer in my eye in 2013 has grown to become a living, breathing, and constantly evolving outlet that allows me to share the many things I’ve learned in my journey of online entrepreneurship. I’m not telling you this to brag, sweet friend -- I am sharing this with you because I am living proof that it’s possible to create a highly successful podcast that not only grows your business, but one that helps other people -- even if you don’t think you can. And with that, here are my all-time top five. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab the free resource for this episode by heading here! Increasing your conversion rate just got that much easier Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right. Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it. What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too. So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money. In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong. My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time. And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A successful business has everything to do with how you approach your day Imagine this scenario: Your business is doing great. You’re meeting your goals, things are on track, and overall, you’re feeling extra proud of what you’ve accomplished this year. But let’s keep it real -- you’re also feeling a little bit burnt out from pouring every ounce of your soul into your business, and some things are starting to slip because… you’re a living, breathing human. Maybe you’re packing your days so tight that you have absolutely no room to breathe, or you’re losing focus on the tasks in front of you because your mind is constantly occupied with something else. Or maybe you’re feeling overwhelmed and disorganized, and have no idea where to even start. Can you relate? I don’t know about you, but it’s this time of year -- the end of Q1 -- that I tend to get a little frazzled, and because of that, start to lose sight of the goals and intentions that I set for myself at the beginning of the year. And if you’ve been a listener for some time, you probably know that my goals set the tone for my entire business -- and I keep them front and center (so they pretty much stare at me blankly in the face every day.) So that’s why in this shorty episode, I’m sharing my list of three things that you can avoid doing to stay on top of your game, and move forward with a clear mind and ready to take on that new product launch, or podcast, or rebrand, or whatever goals you have set for yourself and your business. It’s time to tighten up, friend -- are you ready? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ways to improve your mental health, reduce anxiety, and be happy Have you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of a pipe dream. Owning a business is hard work, and at times can 100% make you feel like the weight of the world is on your shoulders. I’m sure you can relate to this feeling. I know I can, and have in the past. But here’s the thing. The stress, fear, and anxiety that you experience is only getting in the way of your success in business. And let’s be real for a second here. Is it even worth trading your happiness for success? For me, it’s definitely not, and I tend to be an anxious person. That’s why I absolutely adore my guest in this episode -- because time and time again, I’ve come back to her strategies to find balance emotionally and spiritually. Her name is Gabby Bernstein, and she’s been helping people find a sense of freedom and inner peace for the past 16 years. She’s a New York Times best-selling author of eight books, and host of her own podcast, Dear Gabby, where she helps guests become the happiest versions of themselves in real-time. But what’s really special about Gabby is that she doesn’t just talk the talk, she’s walked the walk, too. Her own struggles with addiction and depression are what fueled her to align with her true purpose and become a much better version of herself. In this episode, you’ll learn: Self-regulation techniques for working through anxiety Mindset shifts that will help you transform your thoughts Ways to identify negative patterns and how to change them How Gabby has used her own struggles to become stronger I hope you love this interview as much as I did and take away some strategies on how you can make waking up without anxiety your reality. Here’s a glance at this episode... [07:32] With entrepreneurs, there's often a lot of doing and less being. Some of this is from being inspired, but some of it can be from feelings of inadequacy or worry. [10:55] One self-regulation technique is to be aware of what's happening with yourself internally. Breathing can help with this. [12:56] Another technique you can practice is to create grounding with your right hand on your heart. Close your eyes and breathe, inhale and exhale slowly. [20:57] In order to identify patterns that make us unhappy, we must become a witness to the patterns. Take notice of what triggers you, and how you respond. [24:50] Gabby's journey through her work and trauma recovery is the basis of Happy Days. Being a workaholic was really taking her down, but after continuously asking herself why, she started cracking into painful discomfort. [30:28] Trauma has been given shame, so people minimize it. We all have trauma that still shows up in our lives now. It’s important to address it, and get out of the toxic cycle of trigger, fear, and acting out. [38:25] Biggest takeaway: We should all have compassion for ourselves and the people around us. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

When you attract instead of chase, the Universe won’t disappoint When I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado. My hands are gripping the steering wheel so tight that my knuckles turn white -- because if I take my eyes off the road for a split second, or hit one little patch of black ice, it could be an absolute disaster. If you’ve ever driven through the mountains you probably know what I’m talking about, and it can be terrifying. But white-knuckling doesn’t just happen when driving through precarious terrain. It also happens in business, and entrepreneurs -- including yours truly -- are guilty of it all the time. Instead of gripping the steering wheel for dear life, you’re holding on to some piece of your business that you are desperately trying to control -- maybe it’s your social media, your quarterly revenue goals, or the new lead magnet you created that just isn’t hitting the mark. You zero in on the details so closely that you start to obsess over them, and sooner or later, they start to consume every ounce of you. You feel like you’re constantly chasing something that you just can’t seem to reach. Does any of this sound familiar? I white-knuckled everything about this podcast for a long time, and it took a toll on both me and my team. But in learning to let it go and trusting more in the universe, I found that the podcast became more successful than ever. And that’s why I recorded this little shorty episode for you -- because I wanted to share a bit more about how loosening the reins on something you care deeply about can bring you so much more than you ever imagined, and do it a whole lot faster. Enjoy, my friend! Here’s a glance at this episode... [03:43] White knuckling is holding on to something really tight and trying to control every aspect of it. One thing that I've white-knuckled for a long time is this podcast. [07:38] I realized my podcast wasn't fun anymore, and I was obsessing about the metrics. I lost the joy I used to have in creating it, and it was difficult to be creative. I decided to let go of the expectations I had about my podcast. [08:49] The following two weeks after I let go, we saw a rise in the number of downloads and more opportunities became available. [09:28] There has to be something in your business that you are white-knuckling. With so much control, the creativity doesn't flow anymore. [10:21] My new motto is “I don't chase, I attract.” I’ve decided just to let it be. [12:12] Let go of expectations, and attraction will organically happen. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Lessons I’ve learned that will save you time, money, and lots of stress If you have recently taken the deep dive into entrepreneurship, then this episode is for you. Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one who’s willing to put in the hard work while also saving that sweet, sweet space for what really matters in life. But let’s be real… entrepreneurship is really hard, especially when you’re just getting started. It’s totally normal to feel uncertain about yourself, or like you’re way in over your head, or that you keep spinning your wheels and just can’t get out of that cycle. I’m here to tell you that those feelings are 100% a part of being an entrepreneur. Believe me, I’ve been there, and after 13 years of figuring it all out (with many mistakes along the way), I’ve had some time to look back and reflect on what it is that I would do differently with my business if I had to start over from scratch. In no way am I saying that I would take back the mistakes that I’ve made -- because I’ve learned so much from each and every one of them. But I am hoping that there will be something on this list that will save you time, money, and unnecessary stress from the get-go. And what’s really exciting is that sooner than later, you’ll have your own list of things that you’ll be sharing with your own community on your very own podcast (more on why you should get your podcast started NOW in the episode.) Grab a pen and paper (or your Full Focus Planner) and settle in to hear the top nine things that I would do differently in my business if I had to do it all over again. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

New projects may be fun and exciting, but do they align with your goals? Imagine this scenario: Things are going great in your online business -- you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life. And then… you have an idea. Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about. But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close. This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world -- including yours truly. I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting -- because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have. But here’s the good news, sweet friend. As someone who is by nature drawn to all things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle-dazzle along the way. In this episode, you’ll learn: The one physical item I use that helps me stay on task How I ensure that my goals get (and keep) me excited What I do to keep my eye on the prize The personality type you need to have on your team to help hold you accountable Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Tried and true steps to crafting an irresistible lead magnet Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably? If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode. The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark. You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new. More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;) Here’s what you can expect to take away from this episode: Easy things you can tweak to increase your conversions Ways to get valuable feedback from your Ideal Customer Avatar Tips on getting your lead magnet in front of a larger audience When to know if it’s time to scrap your lead magnet and start over from scratch Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What to do when you’re afraid you won’t meet your next big goal If you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place. And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge fan of thinking big), you most likely didn’t meet them because you didn’t have a big enough ‘Why’ behind them. The ‘Why’ is the fire behind everything that you do -- the driving force that keeps you going when things get difficult or overwhelming, when you’re completely exhausted, and when you want to throw your hands up, shut down your laptop and tune in to the latest episode of Crime Junkie. I know you’ve been there, and I have too. That’s why in this episode, I am sharing a three-step process that you can use when you have something really big in front of you, and you start to doubt whether it’s worth your blood, sweat and tears to accomplish it. So grab a pen and paper (or open a Google doc) and get ready to do this exercise live as you listen to the episode -- so that those big, audacious goals I know you set for yourself are that much closer to being met. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The woman inspiring millions shares her best tips on creating a “figure-it-out” mindset The guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. In this episode, we discuss: Why you should reflect on your start as an entrepreneur How to hustle without becoming a workaholic The importance of creating a company with purpose And leaning into those little nudges So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo. Here’s a glance at this episode... [11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world. [15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships. [19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you? [27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time. [33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly. [41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I’m living proof that introverts can be successful online entrepreneurs Here’s one thing that may surprise you about me… I’m an introvert to my core. I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! There’s absolutely no way you’re an introvert.” But it’s true. And I am certainly not the only introvert in an ”extrovert career.” In fact, some of the best actors in the world, like Meryl Streep, Julia Roberts, Tom Hanks -- are introverts doing their thing in an industry that is dominated by extroverts. (And no, I’m not comparing myself in any way, shape or form to these magnificent humans, just proving a point!) Of course, there are things I do all the time that make me slightly uncomfortable (ahem, anything in front of the camera), but like anything in business, you make a plan, stick to it, and overcome your challenges. Plus, if it doesn’t make you uncomfortable, are you really pushing yourself to grow? #truthbomb I wear my introvert badge with pride -- and if you’re an introvert, you should too, my sweet friend. In no way does being an introvert make you any less talented, capable, or successful. And if I’m being completely honest, knowing how to take care of yourself, and allowing yourself that much-needed “me” time when you really need it, is something to be proud of. So in this episode, I’m going to share ways that I nurture my inner introvert while still growing a successful business that requires me to be out in front of the world. You’ll learn: The ways I mentally prepare myself for stepping out of my comfort zone What I do to recover after “putting myself out there” and how I pump myself up for the next time How I avoid complete overwhelm in an industry that demands you constantly be “on” Here’s a glance at this episode... [02:40] Even as an introvert, it’s absolutely possible to be a highly successful entrepreneur. I'm going to share the ways I handle being an introvert in a business that requires me to be out in front of the world. [05:19] I sometimes dread doing big, live events like Entrepreneur Experience, because it forces me to get out of my comfort zone. That’s why I remind myself how I feel after -- which is fantastic. It’s definitely worth it to feel a little uncomfortable and awkward in order to get you to where you want to be. [07:50] After any live event or situation where I put myself out there, I need to book some alone time with my family. Now I plan for it and work it into my schedule. [10:51] There are moments that I have to show up as an extrovert. While it can be uncomfortable, I do it because it’s important to create a community where people feel a connection to me. [11:41] I am always in-tune and aware of what's going on in my body. When I start to resent an experience or an engagement, I know I'm being someone that I am not. While I’m willing to step into a place that is uncomfortable, I'm able to recognize when I’m staying there too long. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Accomplish your business (& personal) goals AND have more freedom Say these three words out loud: Ideal work week. Say them again. Ideal work week. Be honest… have you ever heard three words that sound so beautiful? If you would have asked me to envision my ideal work week back in my corporate days, I probably would have laughed -- because I was so far off from having one. Even in the early days of being my own boss, let me tell you, my work weeks were far less than ideal. It’s taken A LOT of trial and error (11 years of it, in fact) to nail it down -- but the good news is, I’ve finally perfected it. That’s right, my friend -- I have set up my work week in a way that allows me to work towards my goals AND have the free time to spend with the ones that I love. It’s helped me be more focused, productive, and… here’s the clincher… I don’t even work Fridays anymore (You can learn all about my 4-day work week in this episode.) Here’s what you’ll learn in this episode: What it means to “theme” your weekdays to maximize productivity How to set boundaries based on your weekly schedule Tips and tricks on working with a Virtual Assistant to plan the week ahead Simple ways to stay organized and on-task My hope is that you’ll be able to implement some of the strategies I share so that you, too, can accomplish your goals AND live life on your terms. Sounds ideal, right? ;-) Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why I keep my business close and my friends even closer I love my friends. I mean, L-O-V-E. I am so beyond grateful for them -- they understand me, I understand them, and they’re the type of people I know always have my back. But as you’ll hear in this episode, this hasn’t always been the case. It’s taken many years, lots of tears, and countless hard conversations to get to a place where I am 100% confident that the friends I have in my life are MY PEOPLE. Let me back up a bit and explain why. As an entrepreneur, friendships can be especially tough. Even friendships that you’ve had for years can take a big turn when you make the decision to ditch the 9 to 5 and commit to growing a business. Your priorities and conversations shift when you become an entrepreneur -- your business is your baby, after all. Instead of catching up on the latest episode of Billions over skinny spicy margaritas at happy hour, you’re now rapid-fire texting your friend about your upcoming product launch, or your new copywriter that just can’t seem to nail your brand’s voice. Over time, this dynamic can wear on a relationship. At some point, you feel like your friend starts to resent you, judges your decisions, or simply isn’t interested in what you have to say anymore. Can you relate? And if your friends are ALSO entrepreneurs, that’s a whole different ballgame that’s equally as tricky to navigate. Regardless of if your friend is a 9 to 5er or an entrepreneur like you, it’s not that you don’t love them or aren’t grateful for having them in your life. It’s that friendships have seasons, and if I’ve learned anything over the last 14 years of having my own business, it’s totally ok to move on – sometimes it’s the best thing we can do to grow. In this episode, I’ll get really deep about my own friendships, and share with you: What I’ve learned about navigating friendships as an entrepreneur The qualities I look for in a friend, and why How I know it’s time to move on from a friendship or lean into it I even open up about something I’ve NEVER talked about on the podcast -- the challenges I’ve had being a boss to my best friend in the world (and former CMO), Chloe -- my Cho Cho. This shortie episode is SUPER personal and near and dear to my heart, so I hope you enjoy listening. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Start investing today and put your money to work. When I first started investing and making my money work for me… I was super intimidated! In fact, the immediate thought that comes to mind when I think “investor” is a middle-aged man, in a dark suit, briskly walking down a city street with a Starbucks coffee in hand. Maybe he’s wearing a fitted t-shirt instead of a button-down -- if he’s got a little swag. I am, quite literally, describing Bobby Axelrod from Billions. I love Bobby’s character, but… I think you would agree, that’s definitely NOT ME. ;-) Google doesn’t think it’s me, either. In fact, if you do a Google image search of “investor,” guess what turns up? Ninety-nine percent of the images that populate are of the guy I just described above (ahem, Bobby) -- and no women. It’s no wonder I feel slightly uncomfortable thinking about investing -- because women, especially millennials and older, have been so conditioned to think that you have to be a man (and have a ton of money) to invest. But here’s the thing… That impression is totally wrong. The game has changed, and women are investing money like never before (and Google, if you’re reading this, please push some female investor images to your first page, okay?) Investing money doesn’t have to mean putting millions of dollars into a hedge fund -- it simply means making your money work for you over time. The key here is, though, that you have to actually GET STARTED investing in order to be successful in it, and that my friend, is often the biggest hurdle. That’s why I’m so excited for you to hear the interview I had with Bola Sokunbi, who is the go-to expert for investing, whether you’re an experienced investor or just starting out -- and definitely if you’re a female investor. She’s a Certified Financial Education Instructor, best-selling author, speaker, writer, podcaster, social media influencer, and a mama to twins -- which makes her THAT much more impressive. In our interview, we discuss: How to get started investing, even if you NEVER thought you’d be able to Some of the barriers to investing that women face, and how we’re overcoming them Tips on investing your money smarter so you can retire before the age of 65 The good, the bad, and the ugly about cryptocurrency, and if it's right for you Think of it like Investing 101, with a little extra kick. ;-) Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The strategies I’m using to feel great AND accomplish my goals in 2022 . That’s right, friend! I am getting fully transparent with you about what I am doing to set myself up for success in 2022. I have always been big on goal setting, planning, and setting intentions for the year ahead (it’s a BIG part of why I’ve seen such success as an entrepreneur)… … but as you know, I struggled with some unexpected depression and anxiety in 2021. This year, I am determined to get ahead of it. That’s why I’m trying out some FRESH approaches to goal setting that will not only help me to achieve some really cool things both personally and professionally, but ALSO get me in the right mindset before taking on each challenge that I set for myself. Because let’s be honest -- ”success” and “achievement” are not only about what you accomplish, they’re just as much about how you FEEL. In this episode, I’ll share: The goal-setting strategy I LOVE that puts emphasis on how you want to feel, not what you do The 5 goals that I’ve set for myself in 2022, why I chose to set those particular goals, and how I plan to achieve them How I set goals that are challenging yet attainable I’m hoping that by listening to this episode, you’ll hold me accountable, stay motivated to accomplish the goals you’ve already set for yourself in 2022, AND be inspired to get back on the horse if you’ve fallen victim to the infamous #QuittersDay (more on that in the episode.) Here’s a glance at this episode... [04:01] One new thing I’m trying in 2022 is identifying the core feelings that I want to experience this year. I want to feel trusting, courageous, energized, in the zone, and luminous while I'm working on my goals and after I achieve them. [10:27] Take action: What are 3-5 feelings you want to experience over and over again this year? Think about how you want to feel and write it down. [11:08] Goal #1: Do the 29029 challenge. This is where you climb a mountain a certain amount of times (in a certain amount of time). All in all, it adds up to the equivalent of climbing Everest. [14:20] Goal #2: Create a certification program for my business. I don't know what it looks like, but I’m going to put together ideas this year and launch it in 2023. [15:39] Goal #3: Take a sabbatical. I've been dreaming of taking a sabbatical for years, but in 2022 I’m actually doing it. I'm taking off the last half of May and the entire month of June to spend at my lake house. [17:50] Goal #4: Create a project plan for my new book. My book won’t launch until January of 2023, but I need to have an entire project promotion plan dialed in by 3/31. [21:40] Goal #5: Create a 3-year vision of my company. I want to scale the business and incorporate different models that I’ve never tried before, which means I need to plan further out. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The world’s leading life coach reveals what gives high-achievers the edge If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest. His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-) He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world. You’ve heard me talk about Brendan on the podcast a ton, and it’s because he is the OG of digital content and online education. Seriously! He was an influencer before it even became cool. And beyond that, Brendan is one of the first people that inspired me to ditch the corporate world and embrace entrepreneurship (more on our first meeting, and what he said to get me to take action, in the episode.) We talk all-things ambition and achievement, PLUS: Brendan’s surprising journey to becoming one of the most sought after high-performance coaches in the world How to move on from the victim mentality after two really tough years of the pandemic 6 specific habits you should commit to if you want to be successful in the long term, and how to put them in your daily practice Two areas of marketing Brendan would focus on if he had to rebuild his business from scratch The BEST piece of advice Brendan has ever gotten, and his most proud piece of content that resulted from that advice After listening to this episode, you’ll 100% understand why I am such a Brendan Burchard #fangirl. Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey. Here’s a glance at this episode. [29:20] High-Performance Habit #1: Seek Clarity. High performers, more often than underperformers, seek clarity. Doing so requires discipline in asking for help and finding out who you are. [30:41] High-Performance Habit #2: Generate Energy. High performers do things specifically to stimulate mental, emotional, and physical energy, like practicing meditation, exercising frequently, and eating well. [31:41] High-Performance Habit #3: Raise Necessity. Necessity means that you have the psychological need for success. There needs to be a clear reason for doing what you’re doing and the meaning behind it. [35:54] High-Performance Habit #4: Become More Productive. High performers are determined to continuously increase their productivity and do things like blocking time, and taking a break every 50 minutes to recharge. [41:03] High-Performance Habit #5: Develop Influence. We must have influence for people to believe in us, buy from us, cheer for us, or open doors for us. [44:42] High-Performance Habit #6: Demonstrate Courage. Courage means that you take action even when there’s risk, doubt, or uncertainty. High performers are also not afraid to speak up for themselves and others. [01:09:40] Take action: What is your biggest takeaway? Take a screenshot, tag @amyporterfield on Instagram, and share your biggest takeaway from this episode. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The good, the bad, and the ugly about the platform that reaches millions Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it? If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy. And even if you haven’t considered starting a podcast, here’s why you should tune in: The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019! I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience. But… just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out. In it, I’ll break down: What I absolutely love about podcasting and how it can help you to grow your online business, too My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy The biggest struggles that I have had along the way, and what to consider before getting started What has made the countless Bulletproof coffee-fueled nights all worth it For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you. Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Simple Strategies For Driving Major Traffic To Your Biz In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business. Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period. Traffic to your website… your podcast… your newsletter… and so much more. Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more. And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement, including: How to find the perfect opportunities that align with your goals How to make an irresistible pitch they can’t say “no” to How to craft a story that effortlessly grabs media attention What you can do TODAY to have the tools to land a PR opportunity by next week This episode is for you even if you’re just starting out – even if your business is still teeny tiny. Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise. Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making. Here’s a glance at this episode... [08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share. [12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured. [19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset. [21:24] The Top 20 Tool. Make four columns on a piece of paper. Put your goal on top. Left column is People. List 20 people you've ever met who have some type of media connection. Influence. Rank influential on a scale of 1-10. Help. Rank how likely they would help you on a scale of 1-10. Grand total. Sum of previous three columns. Reach out and ask the top score people. Provide value to others. [32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing. [37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic. [38:55] Creating a winning pitch. 1. Have a timely news hook. 2. Pitch the value-packed topic first and yourself second. 3. Back up your claims with statistics by linking to studies. 4. Add talking points. 5. Stand for what you believe in. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn To Trust Your Gut In Business In this quick episode, I’m pulling back the curtain on one of the hardest lessons I’ve learned as an entrepreneur. It’s not having hard conversations. Not making revenue projections. Not keeping a tidy to-do list or a pretty project plan. In this episode, I’m talking about trusting your gut as an entrepreneur. Which is a tall order. We all want to trust our gut… but it’s not always that simple. Because every day, entrepreneurs… → Navigate fear → Bear responsibility for the success – or lack of success – in our biz → Feel the weight of the effects that our big and small decisions make on others → And, if we’re being honest, try hard not to question our own ability Right? “Going with your gut” can get muddled and lost between ALL we’ve got going on. But it’s also a non-negotiable in entrepreneurship. So after 13 years of running my own online business, I’m sharing how I’ve learned to hone this instinct and stick to my guns… …including one big mistake I made by hushing my inner nudges and going ahead with a decision anyways. So give this episode a listen and let my lessons learned be your lessons learned. Cheers to you, friend, as we learn how to slow down, listen, and trust ourselves. Here’s a glance at this episode... [02:35] Should you trust your gut? 62% of top business execs let their gut lead the way and always trust it. [05:25] There's a significant difference between being too picky and knowing in your gut that it's the wrong choice. [07:20] Notice what your initial gut feeling is and then notice what happens next. Are you being too picky? Are you really feeling something that you need to pay attention to? [10:32] After making a decision, start journaling. When doubt starts to creep back in, go back and read about why you made the decision in the first place. [11:13] If you feel it in your bones and it doesn't work out as planned, it was still meant to be. [13:25] Being in tune and having the ability to trust yourself puts you on a whole different level. Go with your gut! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Follow The Plan. Master The Project. My team is incredible but I can be reasonable. We’re not at 100% in everything in our business. But our project plans…? They’re pretty dang bulletproof. So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.) I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare. I believe that for you, my friend! Here’s a glance at this episode... [06:52] A project plan is a process to bring an idea or concept to life through planning and organization. [09:43] 1. Identify the main focus of the project plan. [10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the category? [14:51] 3. Set dates. Identify the most important dates in your plan. Put all the dates in your calendar. Give each task a final due date. [20:00] 4. Identify key players. If you have a team of one or more, you need to assign each task to the correct person. [22:49] 5. Finalize the outline and add any details, resources, or SOPs to each task. Your project plan is almost complete. Add descriptions, additional details, and links to SOPs. [27:13] 6. Final review and check-ins. Take a moment and review your plan from top to bottom. Look at tasks, dates, assignees, and triple check everything to make sure that it's correct. [29:04] 7. Make a copy. You've done all this hard work, you might as well use it again. Create that copy before you start using it. Have a master template that you can duplicate any time you like. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I Practice Every Day For Swoon-Worthy Results What? You thought entrepreneurship was all glistening social media posts and champagne toasts? Juuuust kidding. If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments. But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader. Promise. Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.) Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!) Here’s a glance at this episode... [03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong. [06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you. [09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem. [11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

My guest on this podcast is making big – and I mean, BIG – waves in their industry. Lori Harder is a self-love specialist, fitness model, author, and podcast host. And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch. A girl after my own heart! In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990. But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses. Including: How to stay upbeat (even when things get really, really hard) How to find inspiration to get creative (even when you really, really don’t feel like it) How to find support among other entrepreneurs Her tips for building a massively successful business What it’s been like launching a physical product and the lessons she’s learned from her latest venture So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder. Here’s a glance at this episode... [07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people. [15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community. [18:38] Lite Pink has all-female investors. [29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about. [33:05] To get into creation mode for something new, you need to switch what you are listening to and reading. [37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Talking Life And Career Transitions Over Curry Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine. But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map. But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more. My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions… and she’s using her platform to share stories that challenge and inspire. Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea. She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 million fans, it’s clear that her storytelling and vulnerability are what people are craving… along with her tasty chocolate chip paht cookie recipe. In this episode, we chat about: Transitioning and pivoting in life and careers The idea of reinvention and how it’s never too late in order to align with your design to create a life that lights you up The power and influence of storytelling and vulnerability And so much more! Whether you find yourself in a moment of transition, you’re dreaming of making a career jump (that may or may not make sense to those around you), or you simply love a story that moves you to your core, you’re going to love my conversation with Joanne. Here’s a glance at this episode... [Insert transcript brief] Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

An Entrepreneur’s Permission To UnHustle I L - O - V - E new entrepreneurs. There’s no drive or determination like the early days of starting a business…but with that comes a few habits that become hard to break. Like taking that drive and willingness to do what it takes and forgetting that you’re running a marathon…not a sprint. A “hustle, hustle, hustle” mentality can be the default setting for high achievers (like many entrepreneurs are.) But it’s also been the flag that successful entrepreneurs have loudly and proudly flown for the last decade. And I made the mistake of falling into the hustle culture trap myself in the early days of my business. So in this episode, I want to talk about the turning point when I realized hustling my days, nights, and weekends away wasn’t cutting it anymore Plus how I undid the thoughts of what I “should be” as an entrepreneur and even the “hustle-over-everything” beliefs I brought into my business. Whether you’re just starting out or you’re a long-timer like me, I hope this short and sweet conversation is one more reminder that your *whole* life deserves your attention. And that doing *all* the things isn’t always what’s best for your biz. So take a deep breath and click to listen. Your permission to unhustle is inside! Here’s a glance at this episode... [03:29] The one thing that I would do differently in my business is that I wouldn't have hustled to get to where I am today. [04:42] The first years are the most difficult. Once you start to see traction and double down on what's working, the hustle can stop or at least slow down. [06:50] What I believe now is that you can have an amazing personal life with white space and downtime as well as an amazing business. [09:03] The questions we ask allow us to work smarter. It took courage to allow me to switch to a four-day workweek. My team and I put in a system and a plan. Then we got to work! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Say Bye-Bye To Business Burnout Working less and earning more is the battle cry of online entrepreneurs everywhere. It’s why we start our own gig in the first place, right? More cash coming in, less hours glued to a screen. My guest on today’s episode, Kate Northrup Watts, had her life changed when she was forced to slow down and as a result, her entrepreneurial hustle came to a halt. But then, the unthinkable happened. Kate experienced more growth in her business than the year before. And she’s breaking it aaaaall down during our conversation in this episode. In it, Kate’s putting the kibosh on hustling your way to the top. So, if you’ve been looking for permission to do less in your business without sacrificing revenue or growth… this is it. In this episode, Kate and I talk about: Exactly how Kate slowed down, worked less, and earned more How to identify how much pressure you feel (instead of convincing yourself that “it’s fine”...when it’s not) How us achiever-types can begin to reframe asking for help, instead of doing all the things out of pride (GUILTY) Why Kate only goes for hyper-focused offers in her biz (and why you should too) You don’t have to burn it all on the way to the top. In fact, you won’t get to the top if you’re running at 1,000 miles an hour. So hang up your hustle culture cleats, and listen to my less-is-more conversation with Kate Northrup Watts. Here’s a glance at this episode... [06:18] Kate was an online entrepreneur, who worked whenever she wanted until she got pregnant. She suddenly had no energy and needed to sleep 14 hours a day. She was forced to dial it back. [08:36] She ended up working less than she ever had and made more money than previously! [11:33] Not being able to sleep and not having good digestion are signs that something is off and you may be experiencing overwhelm. [14:49] Instead of trying to do everything, ask for help. Reframe in your mind how getting help makes you more available for the important stuff. [21:42] You'll have so much more time and energy when you cut some offerings and go all in on a few things only. [33:53] Cyclical work is using the wisdom of nature to guide your creative processes. You may produce fewer things but what you do make will be more robust. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why I Don’t Think You Have Imposter Syndrome Stop saying you have imposter syndrome. To which you might say, “But Amy...I do have imposter syndrome. I can’t get past this notion of ‘Who am I to start a business’ or ‘Who am I to teach on my topic?’” Boy, do I hear you. I’ve been there a thousand times. But I also want to challenge you on how that mindset is most likely working against you...and I’m doing just that on this episode. In this episode, I want to talk to you about rethinking what you’ve always labeled as imposter syndrome. I want to lean into what might actually be a strength underneath all that fretting. And I want to challenge you in an area that you’re probably selling yourself short. My friend, borrow as much courage as you need from me -- and this episode -- to put imposter syndrome to bed for good in your life and step fully into what you’ve always been called to accomplish in this world. I believe in you with my whole heart! Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Attraction Strategies That Keep Your Pennies In Your Pocket Today’s episode is dedicated to all my entrepreneurs who are balling on a budget. Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you. In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach. When I say “reach”, I mean people laying eyes on your business and/or offers online. And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah. I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business. A.K.A -- these strategies will grow as you do. In this episode, I’ll take you through the “how” and the “why” behind each one, including: How to get more traffic to your website or blog (even if your website is SUPER simple) How to win over Google so it puts your content in front of the right people for you How to get in front of other people’s audiences to grow your own (in a way that makes you both feel great about it!) Why simplifying your strategy actually helps you reach more people You and I won’t part ways until you feel 100% confident about which organic reach strategy is best for you and the right next steps to getting it DONE. So click here to listen and rest easy knowing that your business can grow while your wallet takes the day off. Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How The Last 12 Months Have Changed My Mind… About A Lot There’s leftover cake in the Porterfield kitchen, which can only mean one thing. We’ve had a birthday! Mine, to be specific. And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could have a little heart to heart to mark the occasion. Because the last 12 months, as you know by now, have brought high highs and some low lows. So, in this special birthday episode, I’m taking stock of the lessons, wins, and losses of the last year...and sharing the brand new mindset I’m taking into this next one. I can confidently say I’m another year wiser because the struggles of the last 365 days brought some profound lessons that I wouldn’t trade for the world. And, as always, I hope that my lessons learned can make the load of life, leadership, and business a little lighter (and less lonely) for you, my friend… so let’s chat. Listen and imagine us clinking chilled glasses on lounge chairs in the sun as you do! Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

My guest on this episode is a master at putting together an enthralling plotline. However, his narrative of choice isn’t film. It’s not even just marketing. It’s life, and life by design. Donald Miller is an author, speaker, and the founder and CEO of StoryBrand -- a globally recognized branding framework used by the industry leaders like Pantene, Intel, Berkshire Hathaway, and Zaxby’s. In this episode, Donald joins me to discuss what’s really, really working in online marketing today. We talk about the specific type of practical knowledge required to propel success… and why they’re not teaching it in top 20 business schools. But more than that, Donald and I also talk about how entrepreneurship gives us the ability to control much more than just conversion rates and content delivery. When we direct our work, we have more freedom to decide on our setting. Our key players. Our next chapter. In this episode, Donald and I discuss: Why people don’t buy from you when they open your sales email (and the moment when they definitely DO buy) When to be in your customers’ inbox to land a sale and the foolproof way to never miss that window The missing pieces of information the best and brightest entrepreneurs know (and how you can leverage them for your own success) When to worry about credentials and when to forge your own path How to become more enthralled in your own story than you are in others And so much more! Click here to listen to my conversation with Donald Miller. You’ll not only walk away with clearly defined action to take in your email marketing, but you’ll be more inspired to take a hold of the plotline your life is following -- and decide exactly how your business plays into it. Here’s a glance at this episode... [05:07] A lot of the stuff we learn in business school isn't necessary to grow a business. The best kind of business education is working for a company and developing yourself to become more valuable on the open market. [06:38] Personal productivity strategies include separating primary projects that are important from secondary projects. [10:37] Don's morning ritual includes reading his eulogy -- find out why! [14:55] Narrative traction is when you engage in a story, because you're hoping for a certain outcome. Too many people don't engage in the outcome of their own lives. [17:31] Don shares a messaging strategy that we can use right now. Create a story that points out the customer's problems (red), talk about your solutions (yellow), and describe the customer's life if they buy your product (green). Your story needs all three colors. [22:36] Marketing and building a sales funnel. A one-liner is one sentence that gets your customer engaged with your product. Your landing page invites people into a story. The third part is a lead generator like a webinar or PDF. Nurture and sales campaigns are after getting an email address. [31:05] Your main goal is to connect your customer's problem to your solution. Failing to close the deal means failing to connect their problem with your product.

Masterminds. You hear a lot about them, but do you know what it really means to be a part of one? Let me break it down for you. A mastermind is a small group of entrepreneurs that keep you on track, troubleshoot with you, offer fresh insights into your business, and help you move forward. No matter if your roadblocks are technical or maaaybe you’re stuck in your head more than anything… these people get it. They’re playing all out. And they’re here to help you move forward. I truly don’t think I’d be here today if it weren’t for two things... One, investing in myself. And two, surrounding myself with people who build me up, support me, and, honestly, call me out when I need to be called out. So in this episode, I’m breaking down exactly how to DIY your own mastermind -- no matter what stage your business is in, with no cost required. Because an accountability group or mastermind is right for EVERYONE. Introverts and extroverts alike. Long time business owners and those still rocking the side hustle. Together in this episode, we’ll talk about: How often to meet The ideal number of people to have in your mastermind What you should *definitely* include in your mastermind meetings Plus the one role that holds it all together It’s a lonely business if you’re trying to do it alone… so don’t. Give yourself the support all entrepreneurs so desperately need. You’ll thank yourself over and over again. So click to listen and prepare to make a few calls… your mastermind awaits! Here’s a glance at this episode... [04:51] I got here by investing in my business and myself. In the beginning, I started out with a paid mastermind and always surrounded myself with people doing something similar to me who have valuable insights. [08:52] There needs to be one or two people who will take the reins. Get clear on when you meet and think about how you want to structure it. I like hot seats where each person gets 10 minutes to talk, and then we give feedback. [14:06] Make a list of three to five people that you might want to include in your accountability or mastermind group. Put some feelers out in Facebook groups and find your group! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Speak Strategically, Sell Confidently, Serve Authentically Voice coach and speech trainer to the stars, Roger Love, joins me on this episode… And that might have you wondering, “Amy, why on earth would you bring a voice coach on to teach entrepreneurs? This whole Nashville move is going straight to your head.” Don’t worry, friends. The day I pick up a guitar and a microphone will be the day hell freezes over. And while Roger has honed his expertise working with the likes of Reese Witherspoon, John Mayer, Bradley Cooper, and Selena Gomez… He’s not running through scales today. Your long-forgotten arpeggios can stay that way. Roger joins me on the podcast to teach you, my beautiful entrepreneurs, how to communicate more effectively on behalf of your business and command any room with your presentation skills. In this episode, Roger masterfully explains how entrepreneurs (AKA YOU!) can powerfully and simply shift how you speak to sell more confidently, build trust with your audience, and present yourself in a way that screams, “Hello world, you’re going to want to pay attention to this!” Imagine showing up to your next masterclass or podcast interview with the persuasion, charm, and influence of Bradley Cooper, himself. Irresistible. So go ahead and dive into my incredible masterclass-style interview with Roger Love. You’ll walk away from our conversation with: Strategies and tips from the expert himself to feeling more confident (and true to your heart) when you’re selling The reason why tone + emotion > words when it comes to getting your audience to trust you and pay attention to what you have to say (and how to use this to your strength) Techniques for avoiding pesky filler words like, “Um” and “Uh” during a masterclass, Live video, or podcast Here’s to the best and brightest version of yourself showing up in every Live you do, my friend! Here’s a glance at this episode... [10:13] Roger shares why it's important to be intentional with how you communicate. We need to be able to move people emotionally! [14:14] We were born with an instrument that we either learned how to use or didn't. We can all tune up our instruments (our voice) and become great speakers. [16:34] Want to become more confident? Start speaking in melody. When we speak we create melodies or the patterns that go up and down -- learn how to do this the right way. [23:50] When we get nervous our breathing gets shallow and fast. Slow down your breathing before going live. Breath in through your nose and close your lips. [30:24] It's wonderful to smile, but smiling makes the corners of your mouth go wide which makes your voice sound more nasal. Smile when you're not speaking. Smile with your eyes and your voice. [39:23] Make your commas and periods have longer silence. You don't have to slow down the words, you can just increase the silence. Silence is where you give your audience a chance to feel. [43:47] How to avoid all the pesky filler words like um or uh. These filler words are used to avoid silence, and we already know that silence is amazing. [56:05] Action Steps: Book a Facebook Live this week. Speak live on camera and practice one thing you learned today. Practice can make the techniques second-hand. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

All the greats have a routine. Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground. John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!) Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water. Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time! That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel. Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t. But after years of practice, I’ve found a few foolproof rituals to get me in the zone and help me deliver content on video that I feel really great about (even if I didn’t feel like pressing the GO LIVE button.) But here’s the kicker! Not all live video is created equally. So in this episode, I’m sharing what I do before Facebook Lives, live Q&As, and my masterclasses to prepare for the unique pressures of different styles of live video. You’ll walk away with specific examples and inspiration for your own pre-video routines so you can show up more readily for your audience, feel more confident, and hit your live-video stride much sooner. You can leverage live video in your business, even if the idea makes you break out in hives. You owe it to your audience to share what you have for them...and after you’ve gone live a time or two, I think you’ll realize this whole live video thing isn’t as scary as we make it out to be. Here’s a glance at this episode... [03:38] You need an easy setup. Keep your equipment and location simple. [05:58] It's a lot easier when you do your video consistently. Doing video on a regular basis can make it become just a part of how you do business. [07:22] Create your own routine! I have three routines for three different types of videos. [17:52] Here are 3 steps you can use to create confidence on video! 1. Set things up, like your location and equipment, so video is easy. 2. Identify the types of videos you are going to do and create a routine for each of them. 3. Do video more often so it's not a novelty -- I suggest at least once a week. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not follwing, there’s a good chance you’ll miss out. Follow now!

My Day-To-Day Life As An 8-Figure Online Business Owner Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally. And since then, just about everything has changed. The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different. Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week. And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!) So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business. In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me through all the lessons learned, the hard stuff, and the victories, too. I’m sharing what I'm working on and what I'm focused on right now, including a lot of behind the scenes, action items, insights, and the small moments that make up my week. It’s going to be personal… including the good, the bad, and the ugly. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

From elementary school days and color-coordinated folders … To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next… I’ve always been a girl with a plan. But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business. So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!) I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success. It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.) But it still. didn’t. work. Not like I’d expected it to, at least. I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business. Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business. Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments. Here’s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me! [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set. [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

Content creation dread is about to become a thing of the past! Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours. Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours. In this episode, we’ll be diving deep into content creation strategy together, covering topics like: How to identify big topics that will leave your audience clamoring for more How big promotions should factor into your content plans How to leverage holidays and themes to communicate well with your perfect audience How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine And so much more Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need! You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode. Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time. Here’s a glance at this episode... [03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content. [04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge? [10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day. [11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on. [13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week. [21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars. [25:44] Action step: Grab the free 3-month content calendar and start filling it out! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

What To Do When You Just Don’t Want To Work It’s the calling card of entrepreneurship. Total flexibility. Time freedom. The ability to make your schedule and change your schedule. But in this episode, I want to talk about something a little less… organized. A little less concrete and more, well, reactive. If I’m being perfectly honest, there are times in my business that I just don’t want to work. There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with. But the best way I can explain this feeling is simply, “I just don’t want to do anything.” I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks. 10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!” “You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.” And so in the past, I’d ignore this feeling… pushing through and showing up to my day with a quarter of a tank. Dear friends, as entrepreneurs, when we’re living for the weekends (or dreading Mondays) we’re doing it wrong. (And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!) It’s important for you to be able to stop and not do anything. Because these feelings of not wanting to do anything are often screaming signs of burnout. Sometimes, you need to make time to not do anything. Even if it’s the middle of the week. You hear me? Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you’re wondering how, this one’s for you. In this episode, I’m sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral. Including: What I do to my schedule How I know what to push and what not to How I find time to really slow down How to not judge yourself when you finally do take that time off And the pep talk you probably need to hear right now When you’re the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur. More patient. More present. More impact. So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off. Here’s a glance at this episode... [08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on. [09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge. [10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week. [11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Where Life, Love, and List Building Meet Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make. But what about the people who share the kitchen that you now call an office? Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head? Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about) Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you. In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie. We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives. And in this episode, I’d love to invite you into the conversation. I’m sitting down with my favorite guest ever, Hobie, to discuss what’s changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them. We talk about... Where I struggled and the number one roadblock Hobie saw me come up against in the early days What was the hardest part for Hobie as the spouse of someone starting an online business Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that Plus, a pep talk from Hobie to you I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most. (Because none of it matters without them, right?) Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

What Should Come First: Your Email List Or Digital Course? Remember “The Great Social Media Crash of October 2021”? You know...people totally freaked out and Twitter had its best day in years? Well, it didn’t disrupt my business one bit. In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them. And within a day, I made $17,000 from that one email. I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience. I sent one email, made 17k on a day when many, many people lost money. I don't know about you, but I don't want to give anyone else power over my revenue like that. Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor... ...but an email list is the only business asset proven to yield an average of $44 for every $1 spent. A 440% ROI? I rest my case. And with all this hard data, I still see entrepreneurs struggling to prioritize and grow their email list. And in this episode, I’m revealing why I find that is (and exactly how you can avoid finding yourself in a similar rut.) So listen and prepare to plant yourself squarely back in the driver's seat of your biz and email list. Here’s a glance at this episode... [1:28] My number one obstacle when selling Digital Course Academy is people not having an email list, or people saying they don't have an audience. [2:17] If you're not focusing on your list, all the strategies in the world won't help. You can't build your business on rented land or social media. [4:06] Your email list is the number one most important asset in your business. It will convert 4 times higher than any social media post. [5:03] Here’s what’s missing: Are you connecting and aligning your email list with your dreams and goals for your business? [7:14] Everything you want in your business and everything you dream of would be easier and faster if you had an engaged email list. [10:21] Let your business be easy! It doesn't happen to be hard. Focus on a list that will make your business easy and align with your dreams and goals. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Stop Stressing And Start Living Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication...and felt that tight knot of envy form in your stomach? Well, bid that feeling farewell, my friend. Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of your website with major names and publications (without paying expensive PR fees.) Susie has landed herself in over 300 media publications including Oprah, Marie Claire, Forbes, and The Today Show. So, to say she knows a thing or two about getting exposure would be a massive understatement. Susie has secured herself these features on her own behalf and in this episode, she’s revealing the strategies and techniques that landed her on Oprah (OPRAH!) for you to replicate. And while Susie is known for landing big PR opportunities, more than anything, she’s passionate about helping entrepreneurs find ease in the big and small things and move past discomfort when faced with big decisions, opportunities, or hold ups. Taking risks and playing big requires discomfort and in this episode, Susie is sharing the strategies necessary to engage your mind through it all and take the stress out of the imaginary. So if gaining more exposure for your online business is one of your big, audacious goals for 2022 -- or you’re simply looking for a liiiitle more courage to make and tackle a few big audacious goals -- this episode is a MAJOR can’t-miss. Here’s a glance at this episode... [05:41] Susie is obsessed with helping people become more confident in an authentic, easy way. [08:24] Overwhelm can often be a stress response to things going right. Give yourself permission to pause and understand what's happening. A slight shift in how we see things always helps. [13:52] We need to employ our mind consciously -- so much of our stress is imaginary. Quit asking what ifs and let it be easy. [22:49] A Get To Do list changes everything. Be thankful for what you have instead of being burdened by responsibilities that come with it. [31:37] Confidence is a willingness to feel uncomfortable. There has to be some type of trust there -- be willing to say yes and be willing to be rejected. [41:41] When presenting yourself to the media ask: Who's interested? What can I tell these people? Share why you can tell the information? Share why now? [44:28] Susie loved cracking the code for her new book, Let It Be Easy. The book contains real practical ways that you can apply to areas where your life may feel hard. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Kick Procrastination To The Curb And Make Peace With Your To-Do List You know those tasks in your business that feel like a reward? For me, it’s meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line. Mmm-mmm. Pack my calendar with those tasks any day! But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day. So what ends up happening? I push those tasks off and off...and they linger and linger. You too? Well in this episode, we’re examining the things we don’t want to do in our business and why we don’t want to do them. While the beauty of being an entrepreneur is that you don’t have to do stuff you don’t want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them. So in this episode, I’ll be covering: How to examine whether your procrastination has to do with your insecurities. *gulp* Things you can do to help get clear on whether that feeling of dread is something that’s truly serving you (which can be the case!) or if it’s getting in the way. A simple challenge you can try out this week to assess resistance you’re feeling in your business and begin to grow the entrepreneurial muscles necessary to overcome them. Plus, I’ll give you examples of dread that I experience in my own business and how I overcome them without white-knuckling and wearing myself out. So grab your headphones, set your task list aside for the moment, and let’s tackle this together. Here’s a glance at this episode... [02:08] Is the outcome of this task going to outweigh the feeling of uncertainty of doing it? [05:20] Are you dreading something because you feel insecure or is it genuinely not your thing? [07:33] Check in with yourself after you've done the thing. Pay attention to how you feel afterwards. Pay attention to your audience. Did they love it? [11:14] Change the sentence from “I have to record a podcast” to “I get to record a podcast.” Pay attention to what's coming up for you and learn where the resistance is coming from. [12:37] Take the next step to notice where your dread or resistance is coming from and then ask why it's coming up for you. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

It’s important for you to know how the technology in your business works. And if you told me that 13 years ago, I might have just abandoned ship on the whole thing. Lifestyle, financial, and time freedom...on the other side of learning and dealing with software? Not sure it’s worth it. But after 13 years of tech trial, errors, and tragedy...I have some good news. You don’t have to be an expert at the tech in your business. And you don’t need to know everything. But choosing a few systems to use in your business and understanding how they work holistically will allow you to show up 10x more confident in your business. And in this episode, I’m helping you do exactly that. I’m spelling out five tips for overcoming tech overwhelm that I’ve learned over the last 13 years that save the day every time. If you are technologically faint of heart… ...or could just use a little confidence boost when it comes to choosing and using the software necessary to run an online business), I recorded this episode with you in mind. I’m sharing some pretty entertaining tech flops, as well as a very tiny guest appearance from my CMO, Cho Cho! You’re in for a treat. Also, be sure to head to my show notes to grab the freebie that goes along with this episode... and never worry about going live ever again! Here’s a glance at this episode... [05:22] Tech Tip #1: Spend a little time researching what platforms you want to use. Ask for recommendations, research and then make a decision. [09:40] Tech Tip #2: Find the tech you are going to use and stick with it. No platform is perfect -- if you keep flip-flopping, you'll never master it. [19:33] Tech Tip #3: Don't be super fancy. Go for the basic option when you're first starting out. [23:01]Tech Tip #4: If you have a little extra money to spare, contract it out. If you hire someone to set up your tech, take some time to have them teach you how to use it. [31:25] Tech Tip #5: Shift your mindset. Watch what you're saying to yourself. Negative self-talk does not serve you -- even if it's challenging, say to yourself that you will figure it out. [34:09] Have a plan B. Make sure you know what to do if something goes wrong. Having a back-up plan takes a little bit of time and work, but if you have one you can avoid a lot of problems. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, Follow to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!