
The Amy Porterfield Show
867 episodes — Page 3 of 18

BONUS: Unfollow or Stay? Reimagining Relationships in the Age of Polarization with Brit Barron
Having the hard conversations, building stronger relationships personally and professionally, and thriving as an entrepreneur. Relationships are crucial for building a business! Hear Brit Barron’s top tips for maintaining personal and professional relationships as an entrepreneur. Today, we talk about: (6:27) Strategies for navigating difficult conversations with people you don’t agree with (11:07) What inspired Brit to title her book, “Do You Still Talk To Grandma?” (17:39) How to “do the work” in your relationships (23:34) Tips for maintaining your personal relationships as an entrepreneur when those around you don’t understand the business (27:51) Advice for keeping business relationships intact after disagreements (31:14) Why you need to have hard conversations (36:02) Everything you can learn from Brit’s new book! Listen in and I guarantee you'll leave with the confidence to have those difficult (but oh-so-important) conversations! Resources Mentioned in the Episode Do You Still Talk To Grandma? by Brit Barron Follow Brit instagram.com/britbarron britbarron.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#720: Start Small: How 50 Email Subscribers Can Change Your Business TODAY
Building your email list from the ground up to scale your online business to new heights with Sara Mayer. Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Use email marketing to scale your online business! Hear Sara Mayer’s expert strategies on building your email list and providing value to your audience. Today, we discuss: (3:15) Why Sara left corporate America to run her online business (7:51) How to know when it’s time to build your email list (11:57) Tips and actionable strategies for starting to grow your email list (20:42) The importance of getting scrappy as a new entrepreneur (24:14) The incredible lead magnets Sara has used in her email marketing (26:43) Shifting your mindset to overcome the fear of “annoying” your email list (30:39) How to make sure your emails are providing actual value to your list (33:33) Behind the scenes of the top trends in email marketing (39:02) Why you need to take your email marketing seriously (and enjoy it!) Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#719: Think Like a CEO: How to Get Scrappy, Solve Challenges, and Succeed
Turning setbacks into opportunities, solving problems with confidence, and embodying the mindset of a strong leader. Start to think like a CEO! Hear my entrepreneurial mindset shift to turn setbacks into opportunities, problem solve like a pro, and scale your business. Today, I discuss: (5:56) The 3 steps of my “Think Like a CEO” mindset for shifting your perspectives (11:30) Strategies for fixing a lead magnet that just isn’t converting (14:28) How to manage major technical issues like a pro (17:35) Tips for overcoming the fear that you won’t make any money Listen in and remember – setbacks are all just part of the journey! These are what will shape you into the incredible entrepreneur you've always wanted to be. Resources Mentioned in the Episode #437: How To Troubleshoot A Lead Magnet That’s Not Converting Michael Hyatt Jasmine Star Jill Stanton ConvertKit Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr. Sonia Chopra
Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more. The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Turn your skills into a profitable digital course! Hear how Dr. Sonia Chopra filled an industry gap with her online business & unlocked huge opportunity. In this episode, we discuss: (5:31) How Dr. Chopra found a gap in her industry and built her digital course to fill it (12:55) Advice for working less and making more money (17:06) Strategies for building your digital course around a busy schedule (23:42) Dr. Chopra’s initial doubts/challenges and the ways she overcame them (27:08) Why it’s so crucial to nurture a solid email list (34:02) Proof you can turn any skill into a digital course Listen in because the opportunity of a lifetime could be waiting for you on the other side of your first digital course launch! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! Resources Mentioned in the Episode The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Digital Course Academy E-School E-School LIVE Follow Dr. Chopra instagram.com/drsoniachopra drsoniachopra.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#717: How to Identify Your Profitable Course Topic (In Just 15 Minutes)
Struggling to pick a digital course topic you’re passionate about? This simple framework is here to help! The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Choose your digital course topic today! Listen in for a simple framework to help you stop overthinking and pick a profitable topic you’re passionate about. Today, I cover: (3:00) Why you may be stuck due to fear or perfectionism – not a lack of ideas! (6:56) How to use my “Sweet Spot Test” to identify your skills and the challenges you want to solve (13:28) Tips for specifying or broadening your course topic (15:46) Strategies for determining your profit potential (18:33) The importance of choosing a topic that lights you up Listen in and take this first step towards a more freedom filled life today! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!)
Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Relaunch your digital course for years to come! Tune in for my proven relaunch strategy that will generate consistent revenue without burnout or overwhelm. Today, you’ll hear about: (8:41) A behind-the-scenes look at the evolution of Digital Course Academy (19:05) The massive benefits of staying committed to a course (27:15) How my students saw incredible success through relaunching (30:59) Tips for improving your course through your relaunch (36:57) The 3 essential tools for effectively implementing the relaunch strategy (42:58) Why you absolutely NEED a course update document Listen in and get ready to unlock the freedom that comes with smart, strategic relaunching! Resources Mentioned in the Episode Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Digital Course Academy Remote Work 101 with Camille Attell Italian Basics For English Speakers with Margherita Berti Dave Kaminski Corinne Crabtree Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course
Combating overwhelm, taking imperfect action, and making actual progress towards your goals. Stop letting overwhelm hold you back from success! Hear my favorite strategies for breaking free from overwhelm to take imperfect and courageous action. In this episode, I cover: (2:25) The hard truth about perfectionism (5:52) Understanding the opportunity cost of overwhelm (10:49) Why you always need to take imperfect action in your business (and in your personal life!) (13:09) Simple strategies for combating the overwhelm (20:15) How you can move one step closer to success today Listen in and stop letting overwhelm hold you back and start seeing real results in your business! Turn those digital course dreams into reality today. Resources Mentioned in the Episode Digital Course Academy Seth Godin Marie Forleo Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ep 1BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara
Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Today, I'm back in the studio with the fabulous Jasmine Star, and, my friend, this conversation is a must-listen. We sat down with a true hospitality extraordinaire, Will Guidara! Will turned his restaurant Eleven Madison Park into the #1 in the world, wrote the game-changing book "Unreasonable Hospitality" (trust me, you have to read it!), and was a guest star on Season 3 of one of my favorite shows, "The Bear." In this episode, Will pulls back the curtain on the power of "unreasonable hospitality," tells you how to create experiences so incredible that your customers keep coming back, and shares tips for being the best leader possible for your amazing team. Today, you’ll learn about: (6:12) The difference between customer service and hospitality (and how this relates to your business!) (12:08) Will’s top 3 tips for moving towards greatness as a leader (19:52) How to deliver positive and constructive criticism/feedback to your team (24:26) Will’s perspective on “going against the grain” and the true meaning of “unreasonable hospitality” (35:49) The importance of supporting, understanding, and fully seeing your team (45:52) Will’s 95/5 rule for managing your finances (50:03) Advice for applying these hospitality principals to your small or online business Listen in and think about how you can apply "unreasonable hospitality" in your own business! Resources Mentioned In Episode Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! Subscribe to the Pre-Meal Newsletter Unreasonable Hospitality by Will Guidara The Bear on FX TED Talk: The Secret Ingredients of Great Hospitality Follow Will linkedin.com/in/willguidara instagram.com/wguidara unreasonablehospitality.com Follow Jasmine The Jasmine Star Show podcast instagram.com/jasminestar jasminestar.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time
Structuring your course content to scale, refining after your first launch, and starting your digital course journey today! So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have to start somewhere! And your course will also improve with time, but it can only evolve if you take that first step. If you've been daydreaming about creating your very first digital course but feel overwhelmed by the idea, this episode is for you! You don't need to make a huge, complex course to launch. In fact, I encourage you to embrace the idea of “just start” so you can create your digital course right now and build it over time! Today, I share my formula to help you decide on your digital course topic, show you how to design your modules for expansion, and share my top strategies for improving your course after the initial launch. Every moment you spend doubting yourself and thinking “I'm not ready” could have been spent sharing your brilliant knowledge with your future students! The time is NOW to create a course that scales in value (and price!) as you refine and expand it. In this episode, you’ll hear: (4:02) My simple formula to identify your digital course topic (7:28) Tips for outlining the content in your digital course modules (11:14) How to structure your course for easy expansion over time (13:47) Strategies for improving your course after that initial launch (16:32) Advice for pricing your course in alignment to the growing course value (18:29) Proof that starting with a small launch is better than not starting at all Listen in and take that first step towards becoming a digital course creator today! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#713: Digital Course Doubt: Do I Know How to Teach My Content?
My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!) Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Focus on quality over quantity when building your digital course! Hear my strategies for teaching top-notch content in the easiest, fastest way possible. Today, you’ll learn: (6:21) Why you need to focus on the quality of your digital course and NOT the quantity (9:23) The quickest and easiest strategies for making great content (12:52) Tips for using existing tools and knowledge to create your digital course (16:25) How my fabulous student used only what she already had and still delivered incredible value through her digital course Listen and start building a concise, focused digital course that your audience will love! Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Digital Course Academy Hustle Humbly podcast Follow Hayley instagram.com/yogasportscience yogasportscience.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal
Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Great customer service is the key to growing your business! Hear my tips for creating a customer service experience that keeps your clients coming back. Today, I cover: (3:01) The quick backstory of our customer service nightmare in Italy (8:28) Why you should always acknowledge and validate your customer’s feelings (11:13) The importance of providing clear next steps to your customers (13:17) Tips for maintaining proactive follow-ups (15:29) How to turn a negative experience into a positive one with a “surprise and delight” (17:35) What you should include in your customer service playbook (21:40) Using customer feedback to grow your business Listen in because while your marketing brings them in, exceptional service keeps them coming back, my friend! Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#711: Digital Course Doubt: Is It Too Much Money?
Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed. Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! Launch your digital course without breaking the bank! Hear my top strategies for building your online business at a low-cost with tools you already have. Today, I reveal: (8:13) My top tips for building your course with tools you already have (11:13) Why a digital course is an investment in your future (13:01) Strategies for starting small to test the waters of running an online business (15:33) How my inspirational student went from scared and skeptical to six-figures and thriving! Listen in and stop letting the fear hold you back from living the freedom-filled life of your dreams! Resources Mentioned in the Episode Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! #705: Digital Course Doubt: Is My Email List Too Small? #707: Digital Course Doubt: Do I Have Enough Time? #709: Digital Course Doubt: Do I Have the Right Experience? Digital Course Academy Zoom Jenna Kutcher Julie Solomon Canva membership.io Follow Masha Money Magnet Mama podcast instagram.com/moneymagnetmama mashagoins.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#710: How to Deliver a Digital Course Your Audience REALLY Wants
Creating a digital course your audience will actually engage with, get your students into action, and transform lives. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students. In this episode, I share: (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience (8:58) Incredible student examples on the value of getting to know your ideal client (16:04) Why course calls will take your pre-launch to the next level (18:40) The best tool to help you validate your course (21:13) My content framework that encourages my students to apply what they learn (26:39) How to show up as a passionate professional every day (33:30) The exciting changes we’re making to Digital Course Academy this year Listen in and use this ChatGPT prompt to help you validate your digital course! “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?” Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull #379: Cure Writer’s Block: The Content Structure My Team Swears By Digital Course Academy Zoom Seth Godin Leila Hormozi Karen Oliver’s From Lease to Launch Digital Course Jennifer’s When Being Hot Ain’t Cool No More Digital Course Breastfeeding Basics by Arlie Hastings Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

BONUS: How To Run A Business That's Tailor Made For You with Astrologist & AstroTwin, Ophira Edut
This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner. Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths. Today, you’ll hear about: (8:57) What is astrology exactly? (10:32) The ways astrology can actually make you a better entrepreneur (20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success (29:22) How your birth chart can help you fill your gaps as a business owner (31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!) (41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage (50:16) Advice for building a business that truly aligns with your strengths Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time. Resources Mentioned in the Episode The Astrology Advantage by Ophira and Tali Edut Astropreneurs Program The AstroTwins for Elle Magazine Enneagram Find Your I*AM Type Marie Forleo Astrology & Business: Podcast with B-School’s Marie Forleo Follow Ophira AstroTwins Radio podcast instagram.com/astrotwins instagram.com/ophiraedut astrostyle.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#709: Digital Course Doubt: Do I Have the Right Experience?
Proof that you already have all of the knowledge, credibility, and skills you will ever need to teach your audience. Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! You don't have to be an expert to teach a digital course! Here are my strategies for boosting credibility and selling a course from right where you are. Today, you’ll hear: (3:29) Why you only need a "10% edge" over your audience to teach effectively (5:10) The power of transparency as an online business owner (7:26) How to gather customer testimonials, collaborate with others, and continue to learn (12:07) Ways my brilliant client overcame her imposter syndrome and embraced her unique journey to craft a digital course Listen in because you have valuable knowledge that needs to be shared! Your digital course is ready for you right now. Resources Mentioned in the Episode Free Tool: AI Course Topic Generator #370: Behind-The-Scenes: How I Collect Money-Making Testimonials Digital Course Academy Jill Stanton Follow Austen instagram.com/austentosone austentosone.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course
Why a digital course is the next step in scaling your business and having more freedom. Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator! Transition your 1-1 client work into a digital course! Here’s how to build and launch a digital course that replaces - or works with - your 1-1 business. You’ll learn about: (3:03) The massive value that comes with creating a digital course (5:05) 3 ways to build a digital course that complements your 1-1 work (9:29) How to transition away from 1-1 work and fully into digital courses (15:02) A step-by-step guide for outlining, building, and launching your digital course (24:02) Tips for pricing your digital course and staying connected to your students (26:08) Two incredible student success stories Listen in because today is the first step towards a freedom-filled life! Resources Mentioned in the Episode Free Tool: AI Course Topic Generator Digital Course Academy membership.io Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#707: Digital Course Doubt: Do I Have Enough Time?
Time-saving strategies and productivity tips for building a digital course around your busy schedule. Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! There is always time to build a digital course! Hear my time-management tips and practical strategies to create a course even when you’re incredibly busy. Today, I cover: (3:46) Strategies for creating your digital course without the time overwhelm (6:58) Proof that you already have enough content for your digital course (8:30) Practical ways to carve out more time in your busy routine (16:55) How my brilliant and resourceful student built his entire digital course with seemingly no time in his schedule (22:58) My favorite tool to save you time throughout your course creation process Listen in because your digital course can’t afford to wait any longer! The time to make your unique impact on the world is NOW. Resources Mentioned in the Episode: AI Course Topic Generator Digital Course Academy Full Focus Brendon Burchard ChatGPT Follow Darnell instagram.com/bulletproofhustle darnellbrown.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni
Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business. You’ll learn: (7:46) What makes Copy Posse so unique and why Alex started the community (12:08) Advice for tuning out the market competitors to focus on your own path (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing (20:55) A major copywriting step that most entrepreneurs overlook (22:42) Alex’s formula for emotionally connecting with your buyer (28:16) How to show your audience that you have the solution they’ve been looking for (35:38) Top qualities to look for when hiring a copywriter Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's". Resources Mentioned in the Episode: Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Copy Posse Influence by Robert Cialdini Ray Edwards Follow Alex instagram.com/copyposse alexcattoni.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#705: Digital Course Doubt: Is My Email List Too Small?
Why your small and engaged email list will sell more than a large disinterested one. NEW: You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500. In this episode, you’ll learn: (5:44) Why a small engaged email list is more valuable than a large disinterested one (8:54) Scrappy strategies for optimizing your small email list (11:36) A reminder that you have to start from somewhere! (15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list Listen in because you'll walk away today more motivated than ever to get started right where you're at! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Digital Course Academy Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Facebook ads Google ads Instagram ads Follow Dayana instagram.com/dayana_aleksandrova_ dayanaaleksandrova.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
How to get more clicks on your offer with the help of an eye-catching email subject line. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub. Today, we talk about: (4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate (10:56) A super easy-to-use tool for optimizing your subject line (17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com (23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today (28:53) The importance of your call-to-action button (32:11) How to get FREE access to the best information about the world of email marketing Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course GURU Conference SubjectLine.com GURU Media Hub Outcome Media Follow Jay Do This, NOT That podcast instagram.com/jayschwedelson jayschwedelson.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#703: The Case for Creating Your Digital Course
Still on the fence about creating a digital course? Here are all of the reasons why it might be the best decision you could make for your business. TAKE MY QUIZ: 3 types of people are replacing their income with a digital course… Could you be one of them? Just picture this: waking up to tons of sales notifications, becoming the go-to expert in your field, and building a wonderful community around something you're passionate about. Now, picture yourself doing all of this while having the freedom and flexibility to live life on your terms. This, my friends, is the incredible power of a digital course! Today, I discuss: (2:33) The four types of people who can really benefit from a digital course (5:18) How digital courses generate long-term passive income (7:56) Why digital courses scale your business and position you as an expert in your field (11:00) The freedom and flexibility of creating an online course (13:07) Ways digital courses can diversity your income and build your community Listen in because the time to make your next bold move for your business is now! Your digital course is just waiting to be shared with the world. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Digital Course Academy Quiz: 3 Types Of People Are Replacing Their Income With A Digital Course Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#702: 6 Online Income Opportunities You Can Start Today
Here are 6 proven methods for generating passive income online with or without a digital course. If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…) There are other methods, too! Today, I talk about: (3:33) How to generate money online through one-on-one coaching, group coaching, and consulting services (9:38) Ways to apply your skills directly to your clients through service space work (12:47) Why a workshop course will help your business at every single stage (18:02) The potential of digital and physical products to boost your sales (20:35) Methods for offering monthly subscription and membership content (23:15) Tips for hosting a low-cost paid challenge Listen in because the key to success as an online entrepreneur is combining multiple income streams for a thriving, diversified business! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned In The Episode Digital Course Academy Quiz: Four Types of People Replacing Their Income With A Digital Course @natasha_beauty_junky_monkey on Instagram Dr. Rori Alter Nicky Hammond Market Your Way To Readers And Royalties with Jody Dyer Michelle Fox's Workshops Michael Hyatt’s Full Focus Planner Mastering Medical Emergencies For Moms with Shannon Tripp Chalene Johnson’s Patreon Stu McLaren Rebecca Rankin Etsy Amazon Homemade Printify Shopify Substack Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#701: Feeling Alone In Your Entrepreneurial Journey? Join Us!
Why you need to surround yourself with a supportive entrepreneurial circle. 15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not. Today, you’ll hear: (2:30) The reason I deeply believe in building an entrepreneurial support system (7:14) Why you need to be all in with entrepreneurship (9:40) Practical strategies to start surrounding yourself with other like-minded business owners (15:09) Proof that you have the power to find your community Listen in and remember – spend 10 minutes journaling about these 5 questions! What kind of support do you need? What kind of people are you looking for? What kind of group or accountability pod would be really valuable to you? What do you need to feel less lonely on this journey? "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned In The Episode Take our quiz: Quiz: Is A Digital Course Right For You? Digital Course Academy Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson
Turning your passion into a household brand that scales, inspires, and seizes opportunity. Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible! Today, we talk about: (5:46) How Candace grew her initial Sprinkles brand into more opportunities (9:27) The first 3 things Candace did when she pivoted (12:33) Behind-the-scenes of Candace’s Shark Tank experience (20:49) The elements of a fantastic pitch (27:55) Tips for navigating necessary risks (30:14) Advice for finding the courage to do something different and go against the grain (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resource Mentioned In The Episode: How the Cupcake Queen Broke Free of Her Brand Shark Tank Sprinkles Cupcakes Pizzana Sugar Rush Oprah: The Story Behind Sprinkles Cupcakes Gently Soap Thirteen Loon Daniele Uditi Follow Candace Sweet Success newsletter instagram.com/candacenelson linkedin.com/in/candacenelson9 tiktok.com/@candacenelson candace-nelson.com Follow Jasmine The Jasmine Star Show podcast instagram.com/jasminestar jasminestar.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

#699: You Deserve More Than a Summer Friday
Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship. Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh! Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)! Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person. Tune in for: (2:31) Proof that there are ebbs and flows all throughout entrepreneurship (5:27) Understanding the illusion of security at a 9-5 job (10:21) The “perks” of working for someone else instead of being your own boss (15:52) Advice for overcoming the fear of leaving your job Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#698: How to Pivot & Rebrand as an Entrepreneur after Building a Business with Jessica Zweig
Why the best move for you and your business might be to sell it and how you can tackle this pivot. Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever. I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path. Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend. Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business. Today, you’ll hear about: (11:09) When Jessica knew it was time to sell her first business (17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur (26:44) Advice for letting go of your personal connection to your business (29:43) Why Jessica’s new company is completely aligned with her evolved life goals (39:24) How to give yourself the permission to dream big (41:41) A sneak peek into Jessica’s brand new book The Light Work Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business
Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through! Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through! If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle. Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others. Today, I talk about: (3:23) Understanding that running a business means you have to be willing to take massive risks (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks (11:38) The importance of investing in your mindset just as much as you invest in your business Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier
Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier. I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend! Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don't particularly like, but I also see the many benefits it brings to my business. So, today's conversation was both uncomfortable and super eye-opening for me! Kate is an entrepreneur and the CEO of an online business called "Success With Soul," where she helps women become entrepreneurs without the burnout. And today, she's here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it's the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media. You became an entrepreneur because you wanted to live life on your terms. So, if you've ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed! In this episode, you’ll learn: (5:17) Why Kate decided to completely quit social media (10:27) Strategies for growing your email list without social and the importance of SEO (20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself (28:25) The incredible creative opportunities with marketing off of social (31:56) The common misconceptions about social media and tips for using it amongst other parts of your business Get Kate's Templates & Trainings at her Success With Soul Shop >> amyporterfield.com/successwithsoul ***Use code AMY30 for 30% off your purchase. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps
My top 5 tips to successfully leave your corporate job and start your dream business today. You've finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what's next? Well – the very first step is to listen to this episode! I’m not lying when I say that today's episode is one I wish I had when I left my corporate job and started my own business 15 years ago. I'm lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren't just for newbies. Even if you're a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps! My sweet friend, you'll hear all the details about why I'm so grateful I started to build a thriving email list early on, how I've learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business. Today, I talk about: (3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!) (5:41) The best ways to connect and learn from your audience (8:07) Why it’s so important to grow and nurture your email list (10:17) How to connect with a community of other entrepreneurs (13:29) Where to reinvest your profit back into your business Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#694: What Your Customer Wants and Can't Tell You with Melina Palmer
Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you! In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart! Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales! From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold! Today, you’ll learn: (3:20) What an applied behavioral economist does (8:26) Actionable strategies you can use to better understand your customers and actually convert (13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer (19:55) Applying human behavior directly to your marketing (29:23) The truth about scarcity, “VIP” offers, and luxury branding (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing (42:49) Melina’s top advice to immediately improve how you're connecting with your audience Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals
Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals. Can you believe it? We're already halfway through the year! Time is absolutely flying my friend, and if you're feeling those Sunday Scaries about meeting your annual goals, know that you're not alone. But the good news is you can turn your anxiety into action and start to close the gap between your goals and your actual numbers TODAY! If you're feeling a bit behind in reaching your annual goals – don't worry, I've got you covered. In this episode, we're gearing up for the ultimate mid-year business reset! I'm lifting the curtain on three of my favorite tried and true "low-lift" strategies to quickly boost your revenue and get you right back on track toward your goals. Whether you're way more behind than you had anticipated or just need a little nudge, these tips are designed to help you finish the year out strong. Plus, I reveal my secret go-to tool that keeps me super organized and incredibly focused on my goals all year long. Just imagine ringing in 2025 with a massive sense of accomplishment (and relief!), knowing you've hit your target and then some! Today, I discuss: (3:35) Why you need to be paying attention to your numbers (8:33) Leveraging your pre-existing skills to craft a special low-cost offer (10:30) How to design a simple and quick yet high-converting workshop course (13:42) Tips for using affiliate marketing to boost your revenue (17:21) The best way to stay organized and plan for your long-term goals Listen in and remember that whether you're behind your goal or not, it doesn't determine your worth! There is still a ton of opportunity to make 2024 your best year yet. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#692: How To Create Your First Website (& Upgrade Later)
A behind-the-scenes look at the tools and strategies my team used for our beautiful website refresh. When you're building your online business, can you really only rely on social media to scale? The quick answer – NO! While social media is excellent for outreach, you just aren't going to get the same stability, control, and conversion rates as a website. But, I know what you're thinking: Amy, how do I even start to build an entire website?! I totally understand how nerve-racking it can be when you’re launching your first website. Mine only had a gray header, my name in black with a shadow, and super cheesy graphics. My friend, we all have to start somewhere! But lucky for you, creating a functional and beautiful website now is actually a whole lot easier and faster than you might think. Today, I share the practical tools, tips, and strategies my team used in our recent website remodel. That's right – you're getting a behind-the-scenes look at how we refreshed our website and a step-by-step walkthrough of the entire redesign process. Whether you're building a website for the first time or want to uplevel your current one, this episode will help you make a great first impression with your visitors and avoid the mistakes I made early on. Plus, I talk about my favorite platform for website building and how to make your website incredibly engaging and high-converting. In this episode, you’ll learn: (5:28) Website function vs. website beauty and designing effectively and efficiency (10:47) The main goals I had in mind for my website redesign (13:36) Why website expert Jen Olmstead believes website templates can completely transform your online presence (19:22) Understanding the three essential pages for your website: homepage, about page, and blog page (24:45) How a User Experience Specialist and an SEO Expert can take your website to the next level (28:40) Everything you need to know about adding images to your website (30:23) Tips for starting small and scaling later Listen in and get started on creating a website that not only looks amazing but also aligns with your business goals! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ep 1#691: How to Make Money Online: Social Media vs. Email List
Prioritizing your email list to connect directly with potential buyers and scale your business. What if I told you that you’re just one email away from boosting your revenue by thousands! My friend, the moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers is the moment when your business will truly take off. I know, I know – I sound like a broken record, but your email list is really THAT important! You might feel like it takes too long, you've tried everything, or you would rather focus on your social media. Well if that rings true to you, I'm here today to challenge that mindset and help you recognize the incredible value of email list marketing. In this episode, I share all the reasons why your email list should take center stage over your social media followers. While social media is great for organic marketing, having a large following doesn't always translate into revenue. Your email list is your direct line to your audience of buyers where you get to make a bigger impact on the market all while scaling your unstoppable business! Honestly – what more could you ask for?! Today, I talk about: (5:51) Proof that email lists are more effective for scaling your business than having social media followers (10:01) The surprising difference in conversion rates between social media marketing and email marketing (13:17) Real-life examples of when email marketing made thousands for my business (19:09) Why a revenue boost is always just one email away (20:46) Tips for staying consistent, putting in the effort, and having a direct relationship with your audience Listen in because when you have a thriving email list, you have the power to strengthen your client relationships, provide massive value, and sell your offer like never before. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

BONUS: Dream Bigger, Fail Harder with Uncle Nearest Founder & CEO, Fawn Weaver
Embracing your confidence, launching your wealth, and leading your business to the top. My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat. We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business. Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world! And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top. In this episode, we discuss: (5:42) The importance of owning your real estate – both online and physical (23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest (29:06) Practical tips to start raising serious money for your business as a woman or person of color (34:29) How Fawn recovered when her bank account was negative $1.4 million (42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity (48:28) The most effective way to make your smaller brand stand out amongst the biggest companies (52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert
Creating an irresistible lead magnet to grow your email list and scale your business. Let me tell you – I would never have built the amazing business I have today without my incredible email list. If you're not prioritizing your email list right now, my friend, consider this your sign to do it! Why you may ask? Well, these days, social media just isn't enough – you absolutely need a thriving email list to scale your business. And one of the best ways to build an email list is by having a powerful lead magnet! In this episode, I share (literally!) each and every tip, trick, and actionable strategy I have for creating lead magnets that your ideal customers won't be able to resist. Trust me – you’re gonna want to get out a pen and paper! Basically, a lead magnet is a free offer or resource that you give to your audience in exchange for their email. Once you have that info, you're on your way to building an email list that practically sells for you! Today, I walk you through every single step, from coming up with ideas to designing to promoting your lead magnet. Seriously, these have been a total game-changer for my business, and of course, I want the exact same for you! In this episode, you’ll learn: (5:48) A few simple questions to ask yourself to help you decide on a topic for your lead magnet (11:39) The most common and effective types of lead magnets (26:14) My top strategies to keep in mind when creating your lead magnet (32:22) The best and easiest ways to design your lead magnet (no graphic design skills needed!) (35:59) How to optimize your landing page and your thank you page (41:22) Tips for choosing a landing page URL and integrating it into your email service provider (44:39) Why you need to get peer reviews and feedback on your lead magnet (46:53) Resources for promoting your lead magnet – even if you don’t have a website yet To help you determine the topic of your lead magnet, there are a few simple questions you can ask yourself. Remember…the purpose of your lead magnet is to help your ICA solve an immediate problem or pain point! #1: What is the best place to start the conversation with your ICA? #2: What is the number one question you get asked all the time? #3: What topic do you feel like you could talk about for hours on end? #4: What should your ICA be asking you that they are not asking yet? $5: What is your ICA most afraid of? #6: What could help your ICA right this minute? #7: What is something your ICA isn’t expecting from you, yet if you offered it for free, it would knock their socks off? #8: How can you get your ICA unstuck or out of overwhelm? #9 What are your ICA’s biggest pain points and/or desires? What would help ease their pain or help fulfill a desire? #10: What does my ICA need to understand, be aware of or believe, in order to want or need my program, product, or service? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business
Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business. Picture this: You – leading a brilliant team that not only meets every expectation you set but exceeds them AND they do it all without feeling overwhelmed or burnt out. Sign me up! While I’m not perfect, I honestly believe that my fabulous team has cracked the code for creating and fostering a culture of growth and excellence for every single member of our team. My friend, as business owners, our success is directly tied to the performance of our team members. That's why we need to make sure they feel extremely supported, encouraged, and motivated to put their best foot forward each and every day. From creating incentives to giving consistent recognition and implementing a game plan to prevent burnout – my team has tried it all! So, in this episode, I share exactly how we do it so you can apply it directly to your thriving business. But what if you don't have a team?! Trust me – whether you only have one other team member, a virtual assistant, or a small team of contractors, these strategies can be applied in so many different ways. Today, you’ll hear about: (4:20) How we structure our annual bonuses for each team member (7:34) Why we have a four-day work week, the holidays we take off, and the value of unlimited PTO (14:09) The importance of understanding what motivates and lights up your team (15:25) Tips for encouraging your team to perform without pushing them too hard or creating burnout (19:49) Advice for promoting a supportive and appreciative work environment Listen in and take these strategies to your team today! I promise you – your team and your business will uplevel in no time! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#688: How To Break Free From The Fear You Have Around Money with Mel Abraham
Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted. As an entrepreneur, I'm sure you know how important it is to understand your finances. You're the one who's solely responsible for bringing it in every month, and it can be super stressful and confusing, right?! I'll be honest – when I first started my entrepreneurial journey, I really struggled with my finances. I didn't know how to plan ahead, invest, or make smart financial decisions, and I made a lot of mistakes in those early days. But it doesn't have to be the same for you! Today, you're in the best hands to learn those skills and much more with brilliant CPA and extremely successful entrepreneur Mel Abraham. He's here to share two super simple yet powerful money concepts he coaches his clients on. And if you haven't heard of his book "Building Your Money Machine," you're in for a treat! It's an incredible resource with practical and actionable steps to help you build a solid foundation for financial success. Mel also opens up on how he managed an extremely scary cancer diagnosis. It was then that he saw the financial challenges small business owners face and decided to put his principles into his book. My friend, with Mel's wisdom, you can build wealth like never before and finally achieve the financial freedom you've always wanted. Today, we discuss: (7:59) How Mel’s cancer journey affected his business (12:40) Understanding why you might have a fear of making financial decisions (21:07) The importance of having open conversations about money and having a backup plan (24:35) Using the “wealth priority ladder” to create a good financial foundation, have priorities, and maximize the returns of every single dollar (32:35) Tips and tricks for investing your money for financial freedom (38:03) How to be debt free in your retirement (44:13) Everything you will learn from Mel’s brilliant book! Listen in and take control of your finances today! Trust me – this is an episode you don't want to miss. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong
How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say that you've experienced moments in your entrepreneurship journey where things just didn't go as planned. You know, those launches that don't take off, promos that fail to convert, or your email list subscribers that keep going away? It's incredibly frustrating, and you may be tempted to move on to the next project or pick up the pieces immediately. But hold on! Before you do that, I need you to listen to this episode! It's completely natural to feel a sense of desperation when things don't go your way, but I’m telling you my friend, you really don't want to get caught up in what I call "desperate energy." This energy can cause you to panic and frantically scramble to find a solution without making a second thought, and it's so not helpful for your business! Oh, and I've been guilty of this myself, and even my brilliant CEO called me out about it a few months ago. So I know that people don't want to work with someone who has this habit! In today's episode, I share my top advice for avoiding making frantic and desperate decisions for your business when things aren’t going according to plan. In this episode, I talk about: 3:05: What “desperate energy” really means for your business 4:05: My experience with having desperate energy when I’m stressed out 7:23: Practical strategies for closing revenue gaps in your business to avoid making frantic decisions 11:02: Why you need to stay cool, calm, and confident in your interactions and relationships Listen in and embrace these tips! I promise you’ll stay cool, calm, and confident in all of your interactions and relationships. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media
Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business. Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy? Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I've ever seen. We're talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she's here to share how she perfected her media strategy so you can do it, too! You'll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you're unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. Today, we talk about: (5:37) How Susie turned her 9-5 into a full time gig (10:35) The power of context in the media and how Susie used it to uplevel her content (14:49) What media editors and producers are they actually looking for (17:40) Key elements to include in your media pitch so it stands out from the crowd (23:47) The importance of collaborating with publications who are aligned with your message (30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) (36:55) Susie’s perspective on the use of AI in media content (39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities (45:47) How to become your own PR team Listen in and get the credibility you and your business deserves! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout
Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again. Ever feel like you’re just stretched way too thin? Oh, I know I have! As entrepreneurs, it's so incredibly easy to become overextended. We all want to grab every opportunity that comes our way, take on every task, and say yes to every chance we can for more exposure. Trust me my sweet friend, saying yes to everything might seem like the right thing to do at first, but it's a super slippery slope. Early in my entrepreneurial journey, I used to take every single opportunity I was given because of the fear that I might miss out on something. That's right – I was feeling the dreaded FOMO (Fear Of Missing Out). But, I would get SO burnt out SO quickly! That is, until I eventually realized that most of the things I was doing weren't actually in service of my long-term goals as a business owner. So, in this episode, I’m here to share my biggest pieces of advice for avoiding burnout, open up about my experiences with it (so you can learn from them, of course!), and share my tips and tricks for prioritizing what's truly most important to you and your business. Today, you’ll hear about: 2:27: The importance of setting goals for your business and how I set my quarterly and yearly goals 4:06: Advice for knowing when to say “no” to opportunities 9:36: Why you need to get super clear on the season you're in, your values, and your priorities 11:13: Questions to ask yourself that will help define exactly what you want Listen and get ready to turn that FOMO into JOMO (Joy Of Missing Out)! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#684: Online Operations Playbook: Key Strategies for Success from My Team
Streamline your business operations, prevent costly mistakes, and scale faster than you ever thought possible. One of my favorite compliments we get for our business is when people say, "Your business runs like a well-oiled machine!" It's such a great feeling knowing that all the hard work is paying off and my customers are noticing. The secret? My fantastic Operations Department! They have streamlined everything for the business, saved my team valuable time, prevented costly mistakes, and helped me scale quicker than ever before. Which is why, in this episode, I'm so excited to introduce you to my brilliant Ops Department – a dynamic duo who makes everything behind the scenes flow seamlessly. They work on everything from legal and HR to launches, budget structuring, and event management – the list goes on! They’ve shared the five key strategies they use to streamline processes, improve efficiency, and bring my mission and core values to life! Now my friend, I know that not everyone has (or needs) an entire Ops team like I do, but don't worry – these strategies apply to every entrepreneur and every business, no matter how big or small. Whether you're working alone or with a team, these tips are guaranteed to help you work smarter, faster, and with less stress. Today, you’ll hear about: 7:14: My team’s step-by-step process for streamlining our business operations through standard operating procedures (SOPs) 17:50: Tips and tricks for leveraging AI to improve SOPs 20:39: How to create a comprehensive spreadsheet/“Program at a Glance” (PAG) for your virtual events 27:11: Why you need a quarterly tool audit to look at value and consolidate your work 29:04: My Ops team’s simple three stage process for mastering interviews Listen in and learn how to streamline your business operations and transform your hustle into a well-oiled machine. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#683: Lessons Learned: 15 Years of Hard-Earned Entrepreneurial Wisdom
How you can apply the lessons I’ve learned over 15 years of entrepreneurship to your growing business. I'm super excited that you're here today, my friend! Why? Because I just celebrated something very special – 15 years of entrepreneurship! Can you believe it? Over the past 15 incredible years, I've learned more about myself and my business than I ever thought was possible. And I'm ready to share the biggest and most important takeaways I've learned with you right here and right now! But, I'm only lifting this curtain on one condition! I want you to take away everything I say today and apply it directly to your business so that you can grow, scale, and create the freedom-focused business you've always dreamt of. Because let's face it, even on the hardest days, entrepreneurship beats a 9-5 job every single time. Trust me – I know firsthand just how difficult entrepreneurship is, but please know that you're not alone! You'll have the best and most challenging days of your life, and I'll be right here to cheer you on every step of the way. So, if you're deep in the trenches or have seen them before, this episode will be one you'll want to put on repeat! Today, I talk about: 3:43: How I’ve learned to have “thick skin” in entrepreneurship (even though I’m a super sensitive person!) 10:20: Practical tools for managing depression, anxiety, and self-care 16:46: Why you need to be known for and prioritize one niche as an entrepreneur 19:45: Advice for separating business relationships from true friendships 24:02: Tips for maintaining a team, hiring the right people, and having difficult conversations 26:34: Understanding that every challenge you face is happening FOR you Listen in and keep reminding yourself what you’re working towards. Keep going because freedom is just around the corner, my friend! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#682: Socially-Programmed Anxiety: What Is It and How Is It Affecting Your Definition of Success? With Kara Loewentheil
Rewiring your brain to create new beliefs and live the life you want on your terms. If you know me, you know I’ve always said that being an entrepreneur is 80% about your mindset. The webinars, list building, and funnels can all be taught, but getting your head in the right space is what will truly set you apart as a business owner! But did you know that as female entrepreneurs, we are actually socially programmed to have more anxiety, more stress, and more self-doubt? This makes it so incredibly challenging to embody that bold and unapologetic mindset. Lucky for you, my guest today is here to help you create brand new beliefs and lead you directly to the life you've always wanted! In this episode, I sit down with the fabulous Kara Loewentheil, a former lawyer turned master life coach, who literally spends her days helping women rewire their brains for success. Yes, you read that right! Today, we're talking all about hacking your mindset using cognitive change strategies to unlearn those frustrating societal expectations. Over my 15 years of entrepreneurship, I've changed my mindset around lots of things, like money, my worth, and taking up space. But, even millions of dollars later, I still have a lot to learn. And I'm telling you – I learned so much from this chat with Kara, and I know you will, too! Today, we discuss: 5:35: What it actually means to be a feminist and how Kara teaches women to liberate themselves and achieve their dream life on their terms 12:19: Tips for releasing the daily societal pressures put on you as a woman 17:54: Why women are socialized to prioritize others' needs over their own (and how this can manifest in motherhood!) 23:03: Being bold with your money as a female entrepreneur 29:49: How to reprogram your brain to stop negative self-talk and build new beliefs 33:40: Advice for overcoming the societal conditioning that leads to guilt, anxiety, and stress in women 37:40: Changing your perspective on time management to be more present in daily life 43:37: The steps women should take to run their businesses boldly, confidently, and courageously 51:01: Why Kara wrote her life-changing book Listen in and start showing up for yourself in a stronger and more consistent way in every aspect of your life! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

BONUS: Go Against The Grain To Grow Your Business with Gary Vaynerchuk
bonusGoing against the grain in entrepreneurship, mastering social media marketing, and watching your online business take off with Gary Vee and Jasmine Star. If you've been putting in the work to grow your amazing online business, you've probably stumbled across the name Gary Vaynerchuk (or Gary Vee!) a time or two. And if you've been working on showing up authentically as an entrepreneur, you've absolutely heard of my dear friend, Jasmine Star. Well, today is your lucky day because they're both here to share some game-changing wisdom on going against the grain in entrepreneurship and having the confidence to take huge risks for growth. Gary's unbelievable new book, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World" is just about to hit shelves, and this episode gives you a sneak peek into its brilliance. Think of it like a roadmap for navigating the world of online marketing, content creation, and brand building. Listen, I could rave forever about this book, but in this episode, we're diving into super simple, detailed, and actionable strategies for using social media to grow your business. Now, social media has grown a lot in recent years, and I have a bit of a love-hate relationship with it. But Gary has been a fantastic resource as I've learned to master social media platforms and become more comfortable posting authentically. Ready to take your business to the next level? Spoiler alert: you've got to think outside the box, have complete courage, and take unconventional approaches. It's all about getting in the dirt of entrepreneurship and learning to love it, my friends! Today, you’ll hear about: (9:20) How going against the grain has helped Gary build his business and his advice for anyone who needs the courage to be unconventional (16:13) Why you need to embrace and respect “the dirt" of entrepreneurship for long-term success (21:57) Understanding the three movements in social media: algorithmic, interest-based, and personalized content (29:09) Overcoming insecurities and fear of regret so you don't miss out on opportunities (33:14) Gary’s top three actionable strategies for launching your business with social media and ads (42:52) Mindset shifts for showing up as your full, confident, and non-judgemental self (48:12) A sneak peak into the amazing practical tips you will find in Gary’s book (55:06) The importance of finding your niche and creating content that is fun to resonate with your audience Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#681: Mastermind Recap: My Weekend With 6 Top Female Entrepreneurs
A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know. I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! If you're dreaming of having your own circle of business besties, then this episode is for you. In this episode, you’ll hear: 4:20: The difference between the way men and women talk about business 7:08: How we structured our mastermind weekend 9:49: Why everyone in the group supported each other despite being in the same niche 13:00: Tips and tricks for planning your very own mastermind weekend! 17:39: The importance of setting a positive tone and solid structure before the meeting Listen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By
Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial! My friend, creating content is way more than just sharing information. It’s like building a bridge that connects you directly to your audience. I'm telling you – this is such an incredibly powerful tool that holds the potential to literally change lives! But let's face it, creating SO much content can make you feel super burnt out and extremely frustrated. Coming up with fresh ideas multiple times a week? Yeah, it’s tough stuff. That's why, in this episode, I'm so excited to share the 5 brilliant strategies my team and I have been using for years (I'm talking since the very beginning) for creating content effectively and efficiently. Whether you're a solopreneur or you have a team, these tips will take your content game to the next level. The best part? Because the content is so streamlined, you get to reclaim your valuable time and that sweet sweet freedom! You’ll walk away feeling more confident and equipped than ever to consistently release fantastic content. Today, I cover: 3:35: Our top strategies for mastering the art of inspiration, tapping into your creativity, and overcoming mental roadblocks 15:12: My favorite organization tools and management systems for increasing the efficiency of content creation 19:12: Tips and tricks for repurposing your existing content 22:13: How to integrate AI tools into your content process 26:41: Advice for infusing each piece of content with intention and purpose Listen in and start creating those beautiful connections with your audience! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#679: Strategic Vulnerability: How I Share Online About My Life & Business
The motto that’s been encouraging me to be more authentic and vulnerable with my audience. Have you ever found yourself just about to make a post on social media, but then you stopped to ask: Is this a tad too personal? Maybe a tiny bit cringey? Do I really want to risk oversharing with my loyal audience? Well, my friend, buckle up because this episode is just for you! Trust me – you're gonna want to hit replay on this one. Let's be honest, being vulnerable and authentic online isn't exactly in my comfort zone. Give me an hour to tell you how to build an email list, embrace your entrepreneurial mindset, or craft an unstoppable digital course any day! But, sharing the details of my personal life online? Now, that's quite the battle. However, I have to say that once I started opening up to my audience on a deeper level, I really felt incredible! At the end of the day, people want to do business with humans they connect with! Not faceless brands behind a screen. So, in this episode, I reveal how I'm stepping up my online authenticity game, share the brilliant motto that's been my guiding light, and explain why expressing your true self will make you the best leader you can possibly be for your business. Today, you’ll hear about: 6:47: Why my motto for sharing personal content is "scars over scabs" 12:03: Advice for using your vulnerable “scabs” to connect with your audience on a deeper level 14:24: Understanding that being a great leader is directly tied to being open, sharing life lessons, and embracing imperfections 18:06: How to learn from those who are a few steps ahead of you Listen in and start being unapologetic online today! Your audience is just waiting to get to know the real you. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine
Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan. Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that's exactly how I feel every single time I listen to my guest today speak! I'm not exaggerating when I say that today's episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you're going to be absolutely obsessed with the amount of wisdom that this conversation holds. I'm talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me. In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan's journey is truly a mini-masterclass in entrepreneurship. The best part? He's an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews. Today, you’ll hear about: 5:16: Why Nathan started Foundr and how he overcame his biggest challenges 14:31: How to make money, expand, and diversify with a digital magazine 21:00: All of the lessons learned from Nathan’s brilliant podcast guests 30:15: Tips and tricks for finding a perfect product-market fit 34:31: Why the most successful founders aren’t afraid of messiness or obsession 37:32: Nathan’s expert advice for crafting the perfect interview 41:03: The most needle-moving strategies for your online marketing Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it's that good. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#677: Why Friendships Are Crucial In Entrepreneurship
Here’s why your female friendships are your most valuable asset as a woman in business. Today, I just want to drop in and share a little heart-to-heart with you. I know how often it can feel like entrepreneurship is an entirely solo journey. But I'm here to tell you this doesn't have to be the case! I truly believe that having a fabulous circle of girlfriends is the key to thriving in your business, having every resource at your fingertips, and simply maintaining your sanity. Your besties are your rock when the going gets tough, your cheer squad during your milestones, and the best asset you could ask for when you need advice. Seriously, finding your group of fellow women in business who fully understand the hustle of entrepreneurship will totally transform your perspective on the industry. I can't even begin to express how much I cherish my friendships. From those late-night voice memo pep talks to celebrating every win, no matter how small, and having deep conversations about our challenges – these moments mean everything to me. So, of course, I want these moments for you too! In this episode, I open up about how and why I'm prioritizing my friendships, even when it feels impossible to juggle with my busy schedule. Consider this your loving reminder to give your friendships the attention they deserve! Today, I talk about: 4:22: The importance of open communication and active effort in your friendships 9:26: Tips for prioritizing check-ins and initiating conversations 12:29: How to separate (or combine!) business and non-business friendships 13:47: A super fun exercise for staying connected with your closest friends! 17:01: An invitation to be more intentional with your friendships Listen in because these connections mean more than just business – they're about support, happiness, and genuine care. You and your business deserve it! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year
BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here! My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year! Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful. Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning. So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan. Today, I cover: 7:56: Questions to ask when reflecting on your last 12 months 9:20: A simple exercise for brainstorming your big ideas 10:35: How to get super intentional when designing your next year 12:45: Advice for deciding on your non-negotiables 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit 25:55: The importance of understanding your numbers 30:58: Why you should never focus on the ‘how’ in your planning stage 33:35: Tips for taking a step back to audit, check, and prune your draft 38:15: Making informed decisions about your promotion and launch calendar 44:20: How to break down your finalized yearly revenue projections by quarters Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!