The Amy Porterfield Show

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform! There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. It’s important to understand these changes because they can have a big impact on your business and how you market online. In this episode, here’s what we’ll cover: Overall news feed algorithm changes Algorithm updates including story bumping and last actor The ins and outs of promoting a contest on your Facebook timeline How Facebook hashtags work and why and how you should use them My thoughts on Facebook embedded posts Facebook ads Lookalike Audiences and how I've used this new feature How you can get FREE access to millions of Shutterstock images for Facebook ads And so much more!

On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves. At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an online small business, or whatever it might be, you probably have suffered from this crazy addiction once or twice in your life, and Chris is going to help us with some very specific actionable tips to outsource more and get the support that we need. In this episode, here’s what we’ll cover: How Chris went from working 14 hours per day, 6 days a week to being a "virtual CEO" What you should NEVER outsource The types of tasks that you can outsource and when it makes sense to outsource them The right mindset to have when it comes to spending money on outsourcing The one easy thing Chris had his VA do that increased his YouTube views by 25 to 30 percent Common excuses business owners make for not outsourcing -- and why they're not valid reasons to do everything yourself The myth of the "Super VA" The difference between a role and a task, and why you should always hire for the role, not the task And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products. So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products. For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic. If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you. In this episode, here’s what we’ll cover: The secret to the success of Melanie's program, The Power Of Pinning How to best use multiple Pinterest accounts The advantages that service providers have on Pinterest over those who sell physical products The importance of the first two rows on your Pinterest page and how to use them effectively How to use "teaser images" to increase traffic and build your list Why using tall images is important and how to bring even more attention to them How to change a personal Pinterest page to a business page and the advantages of doing so The biggest mistakes that online marketers make on Pinterest and how to overcome them What ONE action you should take in the next 24 hours in order to increase your effectiveness on Pinterest And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others. Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings. I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites. In this episode, here’s what we’ll cover: The importance of going deep with social media. How to avoid social media overwhelm How your business objectives and goals determine where to focus your social media efforts How to find out where your customers are online Why you shouldn't chase shiny new objects when they first come out and what you should do instead. How to generate leads and sales using social media And so much more!

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!) A few hundred people responded, and the winner was Facebook advertising, so that's the focus of today's podcast. If you have never experimented with Facebook ads, or if you've tried them but want to see bigger results, this is the session for you. By the way, if you voted for "Webinars that Convert," that was a close second, and since webinars are truly the #1 way I've built my business, in the very near future I'll record a podcast all about webinars and how you can use them in your business. But for today I'm going to focus on the questions that I hear over and over again about Facebook ads. In this episode, I'll give you the scoop on the upcoming changes with Facebook ads and also answer the following questions: My ads are constantly getting disapproved by Facebook. What can I do to ensure they get approved? How do I know if my ad is working? How much do Facebook ads cost? How do I find my ideal audience with Facebook ads? How can I get bigger conversions with my Facebook ads? What's the best type of ad to run for my business? And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority. The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile. In this episode, here’s what we’ll cover: What it means to be mobile friendly, and why that's important. How mobile marketing goes beyond optimizing your website. The meaning of "responsive design." The hierarchy of mobile users' needs The percentage of people who access Facebook, Twitter and YouTube on their mobile devices. Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you. How to make lead pages more mobile friendly Important things to keep in mind regarding mobile when sending email to your list How to create the best possible experience for people who visit your website. And so much more!

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top. On his show he interviews the best "fluff-free experts and doers" and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and subscribers, and make money. I recently spent a weekend masterminding with David and I can confirm that he's the real deal. The crazy, high energy, wicked-smart guy you see in his videos and on his blog is the exact guy he is in person - which is rare at times. I've been following David for a few years now, so I am honored to have him on my show. In this episode, here’s what we’ll cover: The pitfalls of being a serial learner. How to make a good income without burning out The best ways to come up with ideas for products and programs No-cost ways to test what will or will not sell The step-by-step process that David follows each time he wants to promote something How to use surveys to build your prospect list The perfect time to launch your online course And so much more!

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life. Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview. In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social media. How to use leveraged, scalable tools to make sales for your business. The reason for the disconnect between social media and selling. How you can use "under the radar" selling on social media. How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!) An easy way to measure social media ROI. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8. Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here. In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called SocialButterflyGuy.com and he's the co-author of the book The Rebel's Guide to Email Marketing. DJ is my go-to guy for all things email marketing. In this episode, here’s what we’ll cover: How to create email campaigns that are specifically geared to your new Facebook leads. How to put more of your Facebook marketing on autopilot. How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don't know what that is, I'll tell you!) A formula to ensure that you are getting the most out of the efforts you're putting into getting leads. A common misconception about Facebook marketing. How the right perspective will reduce the stress of selling on Facebook. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/7. Today's episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list. In this episode, here’s what we’ll cover: How to grow your email list on Facebook How you should think of Facebook when it comes to the part it plays in growing your business How my business has grown as a result of using Facebook (with specific numbers given) Two Facebook lead-generating strategies (hint: one tip is how to run a contest on Facebook!) How a business owner in a small town with no list created a thriving business using Facebook And so much more!

This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It's really just a numbers game. The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you - and Facebook can do just that! Also, your Facebook fan count acts as social proof. That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, "Ok, this company is legit." Crazy, I know. But true! We want to become fans of pages our friends and peers like. The more fans you have, the more new fans you can get. In this episode, here’s what we’ll cover: In this episode, I share with you three super simple, but highly valuable, Facebook fan attracting tips. Implement these and start seeing more fans overnight. Simple as that! Strategy #1: The Facebook Like Box A Like Box helps you attract Facebook fans that are genuinely interested in you and your business. Here's why you should add a Like Box to your website: Your website audience is a warm audience and are very likely to follow you on Facebook too. It's easy to implement (takes less than 5 minutes!) and is one of the more effective ways to grow a quality fan community. The Like Box will get you more fans, but NOT move your existing website traffic over to Facebook. Strategy #2: Target Friends of Fans with Facebook "Like Ads" A Like Ad can be shown to the friends of your fans and does not require any special copy or images. It's easy to set up, inexpensive and extremely effective! Here's why "Like Ads" work like gangbusters: These ads are the simplest ads to set up, and the cheapest too. When you attract fans who are friends with your existing fans, you are more likely to attract a "quality" fan. When you run Like Ads, your exposure, reach and impact on Facebook increases quickly. Strategy 3: Increase Your Engagement Here's how engagement will help you attract more fans: One of the most common reasons why people on Facebook struggle to get more fans is that they don't have any engagement on their Facebook page. When you don't have engagement you won't be seen in the news feed and the news feed is where all the action is on Facebook. When you get people talking about you on Facebook (liking your posts, commenting and sharing your content) your exposure organically increases (meaning you don't have to pay for the engagement, it just happens natuarally). When your exposure increases, your fan base increases. I will show you how to make sure you never have another moment where you say, "I can't think of anything to post on my Facebook page today!" Remember! This episode is Part 1 of a 3 Part Mini Facebook Training. In episode 8 I will show you how to promote your programs, products and services on Facebook and in episode 9 I'll show you the smartest strategies to use when selling on Facebook. So make sure you don't miss those upcoming sessions!

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting. Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3. It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful. In this episode, here’s what we’ll cover: How Anne defines launching (it's not what you think!) A common misconception regarding launches How to set a foundation for a successful launch How having the right systems in place can free you up to be creative How to make sure you're targeting the right people And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media. For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name. In this episode, here’s what we’ll cover: How inbound marketing can be defined How SEO is interwoven with inbound marketing The most important lead generation strategy How to make calls to action more effective What caused HubSpot's conversion rates to increase significantly What led to an 82% revenue growth for HubSpot Advantages that small companies have over big companies How to streamline content creation The most important tips to keep in mind when it comes to SlideShare presentations The biggest content marketing mistakes companies make

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me. Since I'm not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video Marketing Expert to come on the show and share his tips and proven video marketing strategies that you can implement today, even if your budget and experience with video up to this point is limited. In this episode, here’s what we’ll cover: How James created a wildly successful video around a list-building strategy -- a strategy that you can model for your own business. Why videos James created in college to promote an entirely different business are still paying dividends today. How James plans his video marketing efforts to make the whole video making process much easier. How to create great videos without being on camera. What you have to do first before you can raise the bar on the quality of your videos. How to get around using a teleprompter without memorizing an entire video script. The list-building with video strategy that James personally uses. The simple 6-step process that James uses for all of his videos, that you can easily copy, regardless of your level of experience with videos.

Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV. With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation." I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business. In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level. In this episode, here’s what we’ll cover: How Marie got her start and what she does in her business. How she made a living while she pursued her passions. The conventional wisdom she chose to ignore. How to quiet self-doubt while building your business. Advice for those struggling to find their own voice. A simple brain exercise that is a great creative workout. How to figure out who your ideal audience is. How to streamline content creation so it's not so overwhelming or painful. Marie's signature program, B-School.

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right? Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing. Few people survive in today's fierce online world if they don't continually produce unique content! In this episode, here’s what we’ll cover: The answer to the question, "What is content?" I provide a quick list to remind you of how many opportunities you have to create content. The most important question you need to ask yourself regarding your content. The answer to this question will help you create content that engages and interests your audience. I also talk about the importance of solving problems and providing information that will enable your audience to take action and implement what they learn. How to brainstorm ideas for content. I cover 3 tips for coming up with stellar content ideas that fit your ideal audience. How to repurpose your best content. Brainstorming is important, but you may have already created a lot of content that you can repurpose. In this segment of the podcast I give you ideas for ways you can repurpose your existing content and provide examples of how I use this strategy myself. How to get inspired by mixing things up. I share one of my best sources of inspiration; it drives my husband crazy, but it's one of my favorite ways to get fresh content ideas! How to become a ninja outsourcer. I cover 3 main roles you need to have in place when it comes to content creation. I provide tips for finding great people who will treat your business as if it's their own; content marketing is a direct reflection of your brand, so it's worth investing in the relationships you have with your contractors. I also talk about the importance of staying involved in the process and how to communicate your needs and expectations without micromanaging. How to optimize your content calendar. To get the most from your calendar, it needs to be extremely easy to use and easy to access. I explain how and why I use Google calendar for my content calendar. The importance of creating content with the big picture in mind. My tip here is something that most people don't teach. (Hint: less just might mean more for you!) I share some tactical content creation tips including how to capture and keep track of ideas for future content. I talk about mistakes I made early on and what I did to improve my process for organizing my content creation ideas so that I can find them when I'm ready to use them. The importance of responsive design. I wrap up this episode by sharing my motto, "Give more than you ever expect to receive." Tony Robbins put it perfectly: "If you can make it your goal to always find a way to add more value to people's lives than anyone else, then you'll never have to worry about success."

Welcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!) About this podcast: As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media platforms and online marketing strategies outside of social media marketing. So this podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online. In this first episode of the Online Marketing Made Easy Podcast, we dive into social media list building strategies to help you attract your ideal audience, strengthen your relationships beyond your social media platforms, and of course grow your email list. In this episode, here's what we'll cover: The 3 big reasons why some emails always get opened and most are ignored Learn the very specific, big questions you want to ask before you create a free giveaway offers The most successful valuable giveaway offers are those made up of premium content. I'll give you a list of the most popular giveaway offer formats that work great on social media sites. There are two types of social media list building strategies: Indirect and Direct. Get examples of each to make sure you're maximizing your social media activity to ensure your list is growing daily with quality leads. I'll also cover specific list building strategies for Facebook, YouTube, Pinterest and Twitter. To help you better understand each strategy, I've included image examples below: Experiment with Facebook Offers Facebook Offers are a FANTASTIC list building strategy. Offers are highly valuable because they get out into the news feeds of fans, friends of fans and non-fans, depending on your targeting focus. Step 1: Create Your Facebook Offer and Promote it with a Facebook Ad Step 2: An Email is Sent to the Facebook User's Personal Email Step 3: Drive Traffic from the Email to Your Opt-In Opportunity YouTube List Building Strategies It’s important to strategically leverage your videos to drive traffic to your opt-in opportunities. When people watch your videos all the way through, they are likely interested in what you have to say, so you want to make sure not to lose them after the video ends. Pinterest: Optimizing Your Images Recent data shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. Facebook is the only social media site that drives more traffic than Pinterest. And that is precisely why Pinterest can be a solid list building platform for you when you get strategic with your images. When list building on Pinterest, create images that are relevant to your giveaway offer and then pin them to Pinterest. Make sure to include the link to your opt-in page in the description field when pinning your image. Optimize your profile by adding a link to your opt-in page via your Pinterest profile. Plus, make sure to add your website to your Pinterest profile; it doesn’t have to be a link to your homepage, but can instead include a link to your opt-in page to drive more traffic to your giveaway offer. Twitter Strategies List Building Tip: Embed your opt-in link in your Twitter bio. This will allow two different links in just one profile. List Building Tip: Use the free tool, Click to Tweet, to create an automated tweet you can use all over the web. It's easy to use and works like a champ to help you promote your content on Twitter.