The Amy Porterfield Show

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode: “In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook. You CAN place retargeting ads in both the newsfeed and in the right hand column. It’s important to set up your retargeting ads in the Power Editor. I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you. Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience).

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof! Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed! In this episode, here’s what we’ll cover: One of the first things you need to learn if you want to start a business or create a second income stream The gene you do NOT need to be born with in order to be a good copywriter Why you need to do more than just write great content What your value-add content should always have How to know if you're giving away too much How to create a lot of content in a short period of time 4 Rules of Writing Key Takeaways All the emails you send should have a "promotional" element to them Every email you send should include a link The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome Listening to what your audience tells you is the best way to know what questions in the emails you send The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on

In this Online Marketing Made Easy Podcast episode, the second Ask Amy segment is introduced, where questions about online marketing, Facebook marketing, Facebook ads, webinars, and email marketing are answered. Listeners can submit questions by leaving a recorded message at amyporterfield.com/askamy. The featured question in this episode is about the new Facebook Page layout and how to leverage it for maximum impact and exposure on Facebook. Here are the key points discussed: 1. **Stats on the Right:** In the new layout, to the right of the cover photo, you'll find weekly stats, including new Page likes, overall post reach, unread messages, and notifications. Amy suggests tracking these numbers weekly to measure your progress. 2. **Tab Management:** Below the cover photo, there are tabs that function like the old layout's boxes. You can reorder them by clicking "More" and selecting "Manage Tabs." Amy emphasizes that tabs may not convert well unless you use Facebook ads to drive traffic to them. 3. **Scheduled Posts:** If you schedule posts on your Facebook Page, the new layout displays a "Scheduled Posts" notification, showing the number of scheduled posts and the next publication time. This feature makes it easier to manage and edit scheduled posts. 4. **About Section:** Amy advises being strategic with the "About" section, using it to promote lead magnets and important links. However, note that linking to your website may not be an option for local business Pages. 5. **Pages to Watch:** The "Pages to Watch" feature in Insights allows you to monitor other Pages that attract your ideal audience. You can manually add Pages to observe. It's located in the Overview tab of Facebook Page Insights. 6. **Top Posts from Pages You Watch:** After selecting Pages to watch, you can view the most engaging posts from the previous week in the Posts tab of Insights. This feature helps you gain insights and model engaging content strategies from similar Pages. Amy also mentions that when you add a Page to watch, the admin of that Page is notified but won't know who added it. This episode is part of the Ask Amy series, where online marketing questions from listeners are addressed. You can submit your questions for consideration in future episodes at amyporterfield.com/askamy.

On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders. He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills. He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents. So as you can see, sales and marketing didn't necessarily run in his blood from day one. He was an average guy who made an extraordinary impact on many people's lives and continues to do so through his teachings. That's why I am honored to have Jeff on the show today. Before you listen to the interview, I want to share one more thing with you and that is that Jeff just wrote a book called, Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love And Live The Life Of Your Dreams, and for a very limited time, you have an opportunity to get the book for free -- you just have to pay for shipping and handling -- and in addition to the free book, he’s throwing in a bunch of free bonuses. To get the free book and bonuses, go to amyporterfield.com/launch. In this episode, here’s what we’ll cover: How I met Jeff and how my life changed as a result of meeting him Tony Robbins’ response to the information Jeff shared with him Jeff’s failure in the corporate world, and his stint as a stay-at-home dad The day Jeff's wife's cry for help shook him to his core The amazing story of how Jeff went from being unemployed and desperate to making a million dollars in less than an hour Success stories from those who started small and grew big How dropping hints can build anticipation before a launch The launch that brought Jeff’s wife home How Jeff figured out how launches work for many different types of industries How to know what your customers need from you Jeff's view on your email list The decision I personally made that totally changed my business And so much more! Key Takeaways Dropping hints about something to come is a great way to build anticipation before a launch Successful product launches aren’t magic, but are based on how the mind works, and pull people in Done right, people will eagerly anticipate your next move and look forward to everything you do There are 3 core sequences in a launch: Pre Pre- Launch, when you agitate the market and get people interested Pre-Launch, when you build value through videos, blog post, and social media Open Cart, when you actually start taking orders It’s important to find out what people’s hot buttons are and then create products that meet those needs There are three types of launches that part of the Product Launch Formula: Seed launches, when you start with no product (and in some cases no list) and you get paid before you even create the product Internal launches, where you do a launch just to your list JV launches, which are more complex and therefore should not be your first launch You must focus on building assets in your business, and the most important asset you can build is your email list

This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! In this episode, here’s what we’ll cover: Something I've been struggling with lately Why my style hasn't always served my customers The push back I've gotten regarding how I teach Facebook marketing How overwhelming and scary creating a marketing plan can be when you're first starting your business The importance of pushing yourself outside of your comfort zone Why you should look at Facebook differently And so much more! Here's the question for this episode: I just launched my website officially at Easter. I took your advice, I put a Facebook sweepstakes on the right side bar, and the resort I work at allowed me to give out a fantastic package, they're really helping me out and it's going really well. In the first month, I've got about 130-something likes and I just love to see that, but I want to keep the momentum going. I want to know what the next step for me might be, whether it's Facebook ads or whatever you think would be the most efficient thing for me. Key Takeaways Anytime you get new leads from Facebook, it's important to be ready to nurture those leads. Follow up with your new leads with a weekly email, with the focus initially being on pure value, instead of selling. After 4-6 weeks of pure value, select one opportunity to promote. Send 3-4 emails that talk about this opportunity. Be sure to make those emails about them, rather than about you and your offer. Work on sharpening your copywriting skills. This is important even if you plan to hire someone to write them for you in the future. If people don't purchase, put them back into a value-add sequence, and when you're ready to promote again, go back to 3-4 emails about an opportunity. Use Facebook ads to drive traffic to a lead magnet rather than to a sales page. The goal of ads is to grow your email list. This is how to turn your efforts into profits. Even though it's hard to get organic reach on your Page, it's still important to provide good content for the people who see your posts. Email is more intimate than Facebook, when you really understand how to use email. It's useless to have a big email list if you never use it to promote.

On this episode of the Online Marketing Made Easy Podcast, we discussed Facebook ad targeting. However, before delving into that, there are some exciting changes to my podcast that I'd like to share with you. 1. Weekly Episodes: Starting in June, I'll be releasing one episode per week instead of the previous bi-weekly schedule, so get ready for more podcast content. 2. Ask Amy" Segment: I'm introducing a new segment called "Ask Amy," where you can send me your questions on online marketing, Facebook marketing, list building, content creation, webinars, or anything related to the podcast topics. This segment is inspired by my friend, Pat Flynn, who hosts "AskPat." He encouraged me to go for it, and I'm thrilled to bring this interactive feature to the show. You can submit your questions to Ask Amy on my website. Now, let's get back to our main topic for today: Facebook ad targeting. To explore this topic, I've invited my friend and Facebook advertising expert, Rick Mulready, to join me on the show. Rick is deeply involved in online marketing and helps entrepreneurs and small businesses with their Facebook advertising campaigns. He's actively experimenting with ad campaigns and achieving impressive results. We've had several fantastic discussions about Facebook ads at Starbucks here in San Diego, and our insights have been so valuable that I wanted to share them with you. In this episode, we cover the following aspects of Facebook ad targeting: - Valuable Facebook ad targeting options, including Interests, Custom Audiences, and Lookalike Audiences. - Choosing the right targeting option when you're just starting out. - Targeting website visitors with Facebook ads. - Expanding your targeting options if you're struggling to find a sufficiently large and effective audience. - Determining the optimal audience size for your ads. - Key ad metrics to monitor to ensure your ads are successful. Now, let's dive into some more detailed information on how to navigate your Facebook ad targeting using the Power Editor, a robust tool for managing Facebook ads.

On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create an Easy-to-Implement Facebook Marketing Plan that REALLY Works.” I deliver the training through live webinars, and after the promotion is over in a few weeks, the free live webinar will no longer be available. I have worked SO HARD on this training that I want it to live on beyond my promotion, and I thought that the best way to accomplish that was to present the training in a podcast. I think you will find it extremely valuable, and at the end of this podcast you will have a really good understanding of how to create a Facebook marketing plan that is focused on both the needs of your business AND the needs of your customers. In addition to that, this plan will actually help you produce leads and revenue on a consistent basis on Facebook. People have a lot of concerns about Facebook: They aren’t sure what they’re doing and they feel stuck They are frustrated with their list building strategies; their list is growing painfully slow Or, they are just frustrated with Facebook in general, but are still holding out a little hope because they really want Facebook to work for them because they’ve put a lot of effort and in some cases a lot of money into it but just haven’t gotten the results they were hoping for. And some people are just looking for a plan so they get see more fans, leads or sales through Facebook. If you can relate to any of that, this podcast is perfect for you! Specifically, we covered the following 7 steps that you need to Create a Facebook marketing plan that really works. 1. Create Your Lead Magnet 2. Set Up Your Lead Capture Page 3. Create a “Gotta Have It” Facebook Post and Turn It Into an Ad 4. Only Show Your Ad To Your “Perfect Customer” Target List 6. Always Know In Real-Time If Your Lead Magnet Is Working 7. Create The “5 MUST EMAILS” To Perfectly Position Your Offer One you have attracted your new lead from your Facebook efforts, it’s time to take things outside of Facebook. Create an email auto responder series to provide even more value to your new lead and when the time is right for you, begin to introduce them to your offer. Email marketing will move your new lead to become a customer.

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that's the case for me! I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work - from both the creation and editing sides. And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise! In this episode, here’s what we’ll cover: Caleb's progression from screencast videos to using multiple cameras The best type of video to start with How your audience determines how polished your videos need to be How to make videos using PowerPoint or Keynote How to make video editing faster and less painful The reason why 60% of the people that Caleb surveyed don't create video A trick for finding mistakes in the videos you create The benefits of editing backwards The sweet spot when it comes to video length Why you shouldn't put videos that people will pay to see on YouTube Where to host your videos And so much more! Key Takeaways If you're nervous about creating videos, screencasts are a great way to start. The best screen recording software is Screenflow for Mac and Camtasia for windows. It at all possible, when shooting video, sit facing a window. If natural light isn't available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you'll end up with a shadow from the camera on your face. When using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality. DIY videos are fine, especially when they're not being used as part of a paid program. For paid programs, it's better to go pro if possible. Gear to Check Out Microphones The Rode Smartlav mic Heil PR-40 Blue Microphones Software Screenflow Camtasia Plural Eyes iMovie Final Cut Pro X Adobe Premiere Teleprompter ikan teleprompter Video Hosting Wistia Vimeo Turnstile DSLR Cameras Canon T5i Canon Rebel Digital Audio Recorders Tascam Zoom H49 Lavalier

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Chris Ducker. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the Philippines to speak at Chris' event, Tropical Think Tank. This was an exciting trip for me because not only is this my first trip to the Philippines, I also had the opportunity to speak with some some really fantastic people, including Pat Flynn, John Dumas, Greg Hickman and Natalie Sisson, and of course Chris Ducker himself, so it was a lot of fun. On today’s show, we are talking about the power of virtual support and outsourcing. This is an important topic for me, because I recently learned a valuable lesson, something I did not believe for so long until I finally experienced it personally in my business. So many successful people I look up to have told me that it is possible to work less and make a bigger impact, which includes bigger profits. That was hard for me to believe because it went against everything I knew about hard work paying off. However, on episode 23, I talked about how I experienced this very thing in 2013. I tell you this because with the right support, you truly can do less and make more. That’s why I think the topic today is so valuable to anyone building a business online. I’ve actually had Chris on the show before and so today we are going to dive a bit deeper into this topic. For those of you who do not know Chris, Chris is a serial entrepreneur, virtual staffing expert, blogger, podcaster and author of the new book Virtual Freedom (which is a FANTASTIC book and one I highly recommend.) In this episode, right from the start, Chris gets personal about a recent experience he had with burnout - and how his burnout did not effect his business AT ALL. Also, Chris dives into the mindset and mechanics around expanding your team with virtual support. The mindset requires a different way of looking at your business and your role in your business, seeing the value of letting go of some of it, and leveraging it by entrusting certain aspects of it to someone else. The mechanics include specific strategies and tools you can use to maximize your outsourcing experience. In this episode, here’s what we’ll cover: Mindset and the mechanics of expanding your team The value of letting go and leveraging Chris' burnout, and what he did about it The importance of taking care of yourself and switching off regularly What entrepreneurs should do with the time they save by outsourcing How a virtual team kept Chris' business going in the midst of his burnout The importance of entrepreneurs going off the grid from time to time What super hero syndrome is, and how to overcome it The impact of ego on your business What will defeat the benefits of your outsourcing efforts How you can make more by working less How to counter the feeling that you can do things faster yourself than telling someone else to do it The biggest problem when training your virtual staff How to throw little curve balls to your VA, and why you should Why you need to take care of your team ahead of all else Whether you should outsource locally or overseas The 3 basic ways Chris communicates with his staff The point where a lot of businesses begin to fail and how to avoid it And so much more! When training your virtual staff, the biggest challenge you'll run into is yourself [Tweet This]

On this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter. Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter. Mike would say that he too is not a Twitter expert, but I would disagree because he is doing things on Twitter that are getting some serious results - and he’s been perfecting his Twitter strategy for many, many years, so in my book, he’s a pro. For those of you who might not know Mike, he is the founder of the best social media site around, Social Media Examiner, which he launched in October of 2009, which has exploded, to say the least. Last year more than 7.5 million people visited the site. He's the author of two books (Launch & Writing White Papers) and is host of the Social Media Marketing Podcast. He also founded the parenting blog MyKidsAdventures.com. 5 Strategic Ways to Promote with Twitter 1. Transactional Tweets This type of tweet has a psychological component to it. When people have just made a purchase or signed up for a newsletter, they're poised to take action, and are more likely to do the next thing you ask them to do. Therefore, as soon as the transaction is complete, send them to a thank you page, and on the page, add a text link with a request. For instance, you may have a text link that says something like, "Click here to tweet your excitement about (coming to an event, a course they just purchased, etc.). When they click on the link, have it open up a pre-populated tweet that says something like, "I'm attending/just purchased. . ." Be sure to include a link to the event or item being tweeted about. 2. Verbal Tweets Podcast listeners are often on the go. They may be listening from the gym, while they're driving, etc, so give them a URL that is easy to remember. Mike directs people to go to SocialMediaExaminer.com/love. I actually stole this idea from Mike, and on occasion in my podcast you'll hear me ask you to go to AmyPorterfield.com/love. If you click on that link, you'll see that it opens up a window with a pre-populated tweet about how much they love my podcast. This is a great way to get your podcast listeners to spread the word about your podcast! 3. Shout-Out Tweets Shout-out tweets are a great way to give love to someone! An example of how Mike uses this technique is that he lists all of the speakers for his events and asks people to click on the name of their favorite presenter. When they do, again, a pre-populated tweet opens up that says something like, "Hey [name], I'm really looking forward to meeting you at [event]." 4. Affiliate Tweets Write up 10-15 different tweets that promote your product or event, and put them on a blog page or in an email. All people have to do is add their affiliate link to the tweets you've crafted, and they can then easily be shared. The easier you make things, the more likely people are to share! You can use this same strategy even if you don't have affiliates, but have other offerings that you want your audience to help you promote. 5. Custom Tweets Social share buttons such as Digg Digg have been around for awhile, but when people use them, they promote only the specific page or post the person is on. But you may not want the person driving traffic to the page they are on, such as on the page with information on hotels for an event that is being promoted. The solution is to craft custom tweets, and then embed that code on any page. This enables you to include a link to the page you want people to go to, regardless of the page they tweeted from. This also gives great social proof because instead of having several Twitter buttons with smaller tweet counts, when you use the widget, the tweet count is aggregated. Hashtags In the final third of the show, Michael dove deep into how to best use Hashtags on Twitter, as well as shared some of his favorite Twitter tools.

On this episode of the Online Marketing Made Easy Podcast, I share with you some insight I’ve recently discovered about myself. It’s something that I’ve always known on some level, but I’ve just recently really owned it and started to be actively aware of it. I decided to share it with you, because maybe you can relate. Here’s the deal. Sometimes my mind is a pretty scary place to live as a result of the stories that I create about my experiences. When I’m in my head, these stories are completely true and real, but in reality, they are just perceptions. As an example, in the early years of my business if I promoted something and it didn’t go as well as I thought it should, the story that would play in my mind was that I’m just not as good as my peers, that I didn’t have what it takes to be a success, that I’m in over my head, and that I should have never left Tony Robbins. These stories crushed my confidence! Now that I’m more aware of these stories, I try to spend as much time as possible in the present moment, where life is actually happening, rather than focusing on these stories that I’ve made up. This approach has helped me quiet fears, doubts, and worries as they pop up as I’m building my business. I’m sharing this with you because these stories are something we all have to deal with from time to time. Because of that, I invited my good friend and mentor, Marie Forleo, founder of B-School, best selling author and the creator of the award-winning web show MarieTV.com, back to the show as my first repeat guest. I specifically asked Marie to come on the show to explore these mindset pitfalls, because Marie is not only a marketing pro, she also has a great way of pulling you out of your head and into the present moment where things tend to look very different than they do in our minds. Marie and I discuss the following three mindset pitfalls that entrepreneur’s tend to face as they’re building their business: #1: How Do I Deal with the Competition? #2: How Do I Deal with Criticism in My Business? #3: How Do I Deal with a Lack of Follow Through? If you’re struggling with perfectionism, focus more on the actual content, rather than the bells and whistles that are nice to have, but not 100% necessary. It also helps to get things started, knowing that everything is going to be an iteration. For example, when you initially release a course, it may not be just the way you want it to be, but you can keep making improvements. This is what Marie did when she first launched B-School, her online school for modern entrepreneurs. B-School has now been out for five years, and has grown into a comprehensive soup to nuts program that changes people’s lives.

This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. In this episode, here’s what we’ll cover: Why you should create a year-long promotional calendar The importance of documenting all planned promotional emails How I earn the right to promote my programs How to know when to say no to opportunities How to do more with less My revenue in 2013 How I optimized my online programs What to do if you're just starting out in your business and don't know what to focus on The importance of focusing on one big project at a time How to create marketing funnels for increased revenue My experience (both good and bad) with masterminds And so much more!

On this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is unique in that he broadcasts seven days per week, which takes a crazy commitment! John has interviewed over 425 people to date and his interviews tell the stories of entrepreneurs who have “made it” in their niche. The stories of his guests are inspiring to say the least and help others out there who are looking to take their own entrepreneurial leap. I wanted to create this episode at this specific time because at the time of this recording, I’ve been podcasting for almost a full year, and it’s been an extremely rewarding experience. I LOVE podcasting. It’s opened so many doors for me, introduced me to an entirely new audience, and has allowed me to expand my brand beyond my Facebook trainings. It’s also given me more confidence in my business and has created opportunities for me that I would not have been given had I not created this show. I highly recommend podcasting to anyone that is looking to expand their brand and take things beyond their blog and website. This episode is extremely valuable. There are tips for those just thinking about starting a podcast, or just starting out, AND there are some great ideas in there for those that have been podcasting awhile and want to take their show to the next level. So we have something for everyone here! In this episode, here’s what we’ll cover: How to get started with podcasting How John went from having zero online presence to building a six-figure monthly income Tips for those questioning whether or not they have what it takes to podcast The minimal equipment needed to start a podcast Steps needed to produce a podcast How podcasts are found in podcast directories The importance of great show notes and how to best utilize them How to monetize a podcast The importance of intros and outros, and how to get them done well What aspects of podcasts you can outsource And so much more!

In this episode of the Online Marketing Made Easy Podcast, we focus on streamlining your business planning for the New Year. We reached out to successful online marketers, including Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker, and Michael Stelzner, to learn how they plan for the coming year. Goal Setting Tips: 1. Get Specific: - Reflect on what worked in your business this year. - Identify what excited you, what customers loved, and what was profitable. - Prioritize enhancing and optimizing what already works. - Address what didn't work or needs improvement and what you should stop doing. 2. Stack Your Goals: - Create big-picture goals and break them down into smaller, achievable mini-goals. - Focus on one mini-goal each month, eventually reaching the big yearly goal. - Write down your goals, break them into smaller steps, and tackle them one by one. Bonus Tip: Be Protective of Your Time: - Be deliberate about how you spend your time. - Learn to say no when necessary to protect your focus and achieve your goals. Goal Setting Sheet: - Condense your goals onto one page, keeping them simple and concise. - Include: 1. Revenue projections: Specify how much you plan to earn and where the income will come from. 2. Contributions: Set goals for contributions, such as charity or connecting with customers. 3. My Special Focus: Highlight an area of special focus for the year. 4. Focused Foundation Strategies: Detail specific strategies to achieve your goals, such as content creation or email marketing. Vision Statement: - Develop a company vision statement that reflects your goals and aspirations. - Keep it simple and visible in your workspace to maintain focus. Comfort Zone and Growth: - Set your goals slightly beyond your comfort zone to stimulate growth. - Embrace uncertainty, fear, and a sense of inadequacy as indicators that you're heading in the right direction. To support your goal setting, a Goal Planning Worksheet is provided for download. This episode features insights and tips from accomplished online marketers to inspire you to take action and set your goals for the upcoming year.

On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase -- all while building a successful online business. On her blog, Natalie teaches creative ways to run a business from anywhere in the world, using outsourcing, along with online tools and social media. She's also written a new book about how to create freedom in business and adventure in life. In this episode, here’s what we’ll cover: How Natalie started with nothing but an idea and created a successful and profitable Facebook app What caused Natalie to cry herself to sleep at night and how she overcame it What it takes to make significant changes in your life business How to avoid undermining your progress How to know your special sauce and how to use it to your advantage How to get good feedback from those who know you well The two big things Natalie did to launch her book Natalie's 30-day blog challenge And so much more!

On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn. I know most of you already know Pat, but if you don't, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs at smartpassiveincome.com and has a podcast by the same name. Now there are a dozen topics Pat and I could discuss that would be highly valuable if you are growing an online business - but I am going to do something a bit different with this interview. About a week ago I saw a Facebook post from Pat where he talked about all the hard work and dedication he put into one keynote presentation he recently did for a financial bloggers’ conference called FinCon. The post is inspirational and demonstrates the mindset needed to succeed, and after reading it I had so many questions for him, I decided to invite him onto the show. In this episode, here’s what we’ll cover: The importance of focusing on one thing at a time What Pat told himself in his head in order for his FinCon speech to be successful How speaking can help you in other parts of your life and business What Pat does to make sure he stays the course How Pat sets big goals and priorities What Pat told himself to keep from procrastinating What you have to do to make goals real How fear is a disservice to your audience How to grow your confidence Tips for finding a mastermind that's right for you And so much more!

On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business. In this episode, here’s what we’ll cover: Why I had to fire my clients The cost of doing what I always wanted to do The reasons webinars have been so essential in the success of my business Where almost 100% of my income comes from How to figure out which opportunities to pursue The make up of my team, what they do and the number of hours they work The tools I use for my business on a daily basis Why moving to better systems results in a mindshift The importance of mindset and accountability And so much more!

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform! There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. It’s important to understand these changes because they can have a big impact on your business and how you market online. In this episode, here’s what we’ll cover: Overall news feed algorithm changes Algorithm updates including story bumping and last actor The ins and outs of promoting a contest on your Facebook timeline How Facebook hashtags work and why and how you should use them My thoughts on Facebook embedded posts Facebook ads Lookalike Audiences and how I've used this new feature How you can get FREE access to millions of Shutterstock images for Facebook ads And so much more!

On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves. At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an online small business, or whatever it might be, you probably have suffered from this crazy addiction once or twice in your life, and Chris is going to help us with some very specific actionable tips to outsource more and get the support that we need. In this episode, here’s what we’ll cover: How Chris went from working 14 hours per day, 6 days a week to being a "virtual CEO" What you should NEVER outsource The types of tasks that you can outsource and when it makes sense to outsource them The right mindset to have when it comes to spending money on outsourcing The one easy thing Chris had his VA do that increased his YouTube views by 25 to 30 percent Common excuses business owners make for not outsourcing -- and why they're not valid reasons to do everything yourself The myth of the "Super VA" The difference between a role and a task, and why you should always hire for the role, not the task And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products. So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products. For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic. If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you. In this episode, here’s what we’ll cover: The secret to the success of Melanie's program, The Power Of Pinning How to best use multiple Pinterest accounts The advantages that service providers have on Pinterest over those who sell physical products The importance of the first two rows on your Pinterest page and how to use them effectively How to use "teaser images" to increase traffic and build your list Why using tall images is important and how to bring even more attention to them How to change a personal Pinterest page to a business page and the advantages of doing so The biggest mistakes that online marketers make on Pinterest and how to overcome them What ONE action you should take in the next 24 hours in order to increase your effectiveness on Pinterest And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others. Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings. I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites. In this episode, here’s what we’ll cover: The importance of going deep with social media. How to avoid social media overwhelm How your business objectives and goals determine where to focus your social media efforts How to find out where your customers are online Why you shouldn't chase shiny new objects when they first come out and what you should do instead. How to generate leads and sales using social media And so much more!

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!) A few hundred people responded, and the winner was Facebook advertising, so that's the focus of today's podcast. If you have never experimented with Facebook ads, or if you've tried them but want to see bigger results, this is the session for you. By the way, if you voted for "Webinars that Convert," that was a close second, and since webinars are truly the #1 way I've built my business, in the very near future I'll record a podcast all about webinars and how you can use them in your business. But for today I'm going to focus on the questions that I hear over and over again about Facebook ads. In this episode, I'll give you the scoop on the upcoming changes with Facebook ads and also answer the following questions: My ads are constantly getting disapproved by Facebook. What can I do to ensure they get approved? How do I know if my ad is working? How much do Facebook ads cost? How do I find my ideal audience with Facebook ads? How can I get bigger conversions with my Facebook ads? What's the best type of ad to run for my business? And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority. The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile. In this episode, here’s what we’ll cover: What it means to be mobile friendly, and why that's important. How mobile marketing goes beyond optimizing your website. The meaning of "responsive design." The hierarchy of mobile users' needs The percentage of people who access Facebook, Twitter and YouTube on their mobile devices. Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you. How to make lead pages more mobile friendly Important things to keep in mind regarding mobile when sending email to your list How to create the best possible experience for people who visit your website. And so much more!

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top. On his show he interviews the best "fluff-free experts and doers" and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and subscribers, and make money. I recently spent a weekend masterminding with David and I can confirm that he's the real deal. The crazy, high energy, wicked-smart guy you see in his videos and on his blog is the exact guy he is in person - which is rare at times. I've been following David for a few years now, so I am honored to have him on my show. In this episode, here’s what we’ll cover: The pitfalls of being a serial learner. How to make a good income without burning out The best ways to come up with ideas for products and programs No-cost ways to test what will or will not sell The step-by-step process that David follows each time he wants to promote something How to use surveys to build your prospect list The perfect time to launch your online course And so much more!

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life. Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview. In this episode, here’s what we’ll cover: How Chicago weather contributed to Laura's journey into social media. How to use leveraged, scalable tools to make sales for your business. The reason for the disconnect between social media and selling. How you can use "under the radar" selling on social media. How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!) An easy way to measure social media ROI. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8. Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here. In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called SocialButterflyGuy.com and he's the co-author of the book The Rebel's Guide to Email Marketing. DJ is my go-to guy for all things email marketing. In this episode, here’s what we’ll cover: How to create email campaigns that are specifically geared to your new Facebook leads. How to put more of your Facebook marketing on autopilot. How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don't know what that is, I'll tell you!) A formula to ensure that you are getting the most out of the efforts you're putting into getting leads. A common misconception about Facebook marketing. How the right perspective will reduce the stress of selling on Facebook. And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/7. Today's episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list. In this episode, here’s what we’ll cover: How to grow your email list on Facebook How you should think of Facebook when it comes to the part it plays in growing your business How my business has grown as a result of using Facebook (with specific numbers given) Two Facebook lead-generating strategies (hint: one tip is how to run a contest on Facebook!) How a business owner in a small town with no list created a thriving business using Facebook And so much more!

This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It's really just a numbers game. The more fans you have talking about you, liking your posts and sharing your content, the more often people on Facebook will see your content. You want an army of raving fans talking about you - and Facebook can do just that! Also, your Facebook fan count acts as social proof. That means when someone comes to your Facebook page and sees you have a few thousand fans (or more!) they think, "Ok, this company is legit." Crazy, I know. But true! We want to become fans of pages our friends and peers like. The more fans you have, the more new fans you can get. In this episode, here’s what we’ll cover: In this episode, I share with you three super simple, but highly valuable, Facebook fan attracting tips. Implement these and start seeing more fans overnight. Simple as that! Strategy #1: The Facebook Like Box A Like Box helps you attract Facebook fans that are genuinely interested in you and your business. Here's why you should add a Like Box to your website: Your website audience is a warm audience and are very likely to follow you on Facebook too. It's easy to implement (takes less than 5 minutes!) and is one of the more effective ways to grow a quality fan community. The Like Box will get you more fans, but NOT move your existing website traffic over to Facebook. Strategy #2: Target Friends of Fans with Facebook "Like Ads" A Like Ad can be shown to the friends of your fans and does not require any special copy or images. It's easy to set up, inexpensive and extremely effective! Here's why "Like Ads" work like gangbusters: These ads are the simplest ads to set up, and the cheapest too. When you attract fans who are friends with your existing fans, you are more likely to attract a "quality" fan. When you run Like Ads, your exposure, reach and impact on Facebook increases quickly. Strategy 3: Increase Your Engagement Here's how engagement will help you attract more fans: One of the most common reasons why people on Facebook struggle to get more fans is that they don't have any engagement on their Facebook page. When you don't have engagement you won't be seen in the news feed and the news feed is where all the action is on Facebook. When you get people talking about you on Facebook (liking your posts, commenting and sharing your content) your exposure organically increases (meaning you don't have to pay for the engagement, it just happens natuarally). When your exposure increases, your fan base increases. I will show you how to make sure you never have another moment where you say, "I can't think of anything to post on my Facebook page today!" Remember! This episode is Part 1 of a 3 Part Mini Facebook Training. In episode 8 I will show you how to promote your programs, products and services on Facebook and in episode 9 I'll show you the smartest strategies to use when selling on Facebook. So make sure you don't miss those upcoming sessions!

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting. Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3. It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful. In this episode, here’s what we’ll cover: How Anne defines launching (it's not what you think!) A common misconception regarding launches How to set a foundation for a successful launch How having the right systems in place can free you up to be creative How to make sure you're targeting the right people And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media. For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name. In this episode, here’s what we’ll cover: How inbound marketing can be defined How SEO is interwoven with inbound marketing The most important lead generation strategy How to make calls to action more effective What caused HubSpot's conversion rates to increase significantly What led to an 82% revenue growth for HubSpot Advantages that small companies have over big companies How to streamline content creation The most important tips to keep in mind when it comes to SlideShare presentations The biggest content marketing mistakes companies make

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me. Since I'm not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video Marketing Expert to come on the show and share his tips and proven video marketing strategies that you can implement today, even if your budget and experience with video up to this point is limited. In this episode, here’s what we’ll cover: How James created a wildly successful video around a list-building strategy -- a strategy that you can model for your own business. Why videos James created in college to promote an entirely different business are still paying dividends today. How James plans his video marketing efforts to make the whole video making process much easier. How to create great videos without being on camera. What you have to do first before you can raise the bar on the quality of your videos. How to get around using a teleprompter without memorizing an entire video script. The list-building with video strategy that James personally uses. The simple 6-step process that James uses for all of his videos, that you can easily copy, regardless of your level of experience with videos.

Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV. With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation." I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business. In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level. In this episode, here’s what we’ll cover: How Marie got her start and what she does in her business. How she made a living while she pursued her passions. The conventional wisdom she chose to ignore. How to quiet self-doubt while building your business. Advice for those struggling to find their own voice. A simple brain exercise that is a great creative workout. How to figure out who your ideal audience is. How to streamline content creation so it's not so overwhelming or painful. Marie's signature program, B-School.

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right? Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing. Few people survive in today's fierce online world if they don't continually produce unique content! In this episode, here’s what we’ll cover: The answer to the question, "What is content?" I provide a quick list to remind you of how many opportunities you have to create content. The most important question you need to ask yourself regarding your content. The answer to this question will help you create content that engages and interests your audience. I also talk about the importance of solving problems and providing information that will enable your audience to take action and implement what they learn. How to brainstorm ideas for content. I cover 3 tips for coming up with stellar content ideas that fit your ideal audience. How to repurpose your best content. Brainstorming is important, but you may have already created a lot of content that you can repurpose. In this segment of the podcast I give you ideas for ways you can repurpose your existing content and provide examples of how I use this strategy myself. How to get inspired by mixing things up. I share one of my best sources of inspiration; it drives my husband crazy, but it's one of my favorite ways to get fresh content ideas! How to become a ninja outsourcer. I cover 3 main roles you need to have in place when it comes to content creation. I provide tips for finding great people who will treat your business as if it's their own; content marketing is a direct reflection of your brand, so it's worth investing in the relationships you have with your contractors. I also talk about the importance of staying involved in the process and how to communicate your needs and expectations without micromanaging. How to optimize your content calendar. To get the most from your calendar, it needs to be extremely easy to use and easy to access. I explain how and why I use Google calendar for my content calendar. The importance of creating content with the big picture in mind. My tip here is something that most people don't teach. (Hint: less just might mean more for you!) I share some tactical content creation tips including how to capture and keep track of ideas for future content. I talk about mistakes I made early on and what I did to improve my process for organizing my content creation ideas so that I can find them when I'm ready to use them. The importance of responsive design. I wrap up this episode by sharing my motto, "Give more than you ever expect to receive." Tony Robbins put it perfectly: "If you can make it your goal to always find a way to add more value to people's lives than anyone else, then you'll never have to worry about success."

Welcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!) About this podcast: As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media platforms and online marketing strategies outside of social media marketing. So this podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online. In this first episode of the Online Marketing Made Easy Podcast, we dive into social media list building strategies to help you attract your ideal audience, strengthen your relationships beyond your social media platforms, and of course grow your email list. In this episode, here's what we'll cover: The 3 big reasons why some emails always get opened and most are ignored Learn the very specific, big questions you want to ask before you create a free giveaway offers The most successful valuable giveaway offers are those made up of premium content. I'll give you a list of the most popular giveaway offer formats that work great on social media sites. There are two types of social media list building strategies: Indirect and Direct. Get examples of each to make sure you're maximizing your social media activity to ensure your list is growing daily with quality leads. I'll also cover specific list building strategies for Facebook, YouTube, Pinterest and Twitter. To help you better understand each strategy, I've included image examples below: Experiment with Facebook Offers Facebook Offers are a FANTASTIC list building strategy. Offers are highly valuable because they get out into the news feeds of fans, friends of fans and non-fans, depending on your targeting focus. Step 1: Create Your Facebook Offer and Promote it with a Facebook Ad Step 2: An Email is Sent to the Facebook User's Personal Email Step 3: Drive Traffic from the Email to Your Opt-In Opportunity YouTube List Building Strategies It’s important to strategically leverage your videos to drive traffic to your opt-in opportunities. When people watch your videos all the way through, they are likely interested in what you have to say, so you want to make sure not to lose them after the video ends. Pinterest: Optimizing Your Images Recent data shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. Facebook is the only social media site that drives more traffic than Pinterest. And that is precisely why Pinterest can be a solid list building platform for you when you get strategic with your images. When list building on Pinterest, create images that are relevant to your giveaway offer and then pin them to Pinterest. Make sure to include the link to your opt-in page in the description field when pinning your image. Optimize your profile by adding a link to your opt-in page via your Pinterest profile. Plus, make sure to add your website to your Pinterest profile; it doesn’t have to be a link to your homepage, but can instead include a link to your opt-in page to drive more traffic to your giveaway offer. Twitter Strategies List Building Tip: Embed your opt-in link in your Twitter bio. This will allow two different links in just one profile. List Building Tip: Use the free tool, Click to Tweet, to create an automated tweet you can use all over the web. It's easy to use and works like a champ to help you promote your content on Twitter.