#188: What I Learned From a Year of Automating My Business

Biggest Takeaways You Don’t Want to Miss:

• At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”?
• So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches.
• In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.”

Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way.

To make it truly actionable, I have broken this episode into four parts: Part One: How I approached the year of automation [4:38] Part Two: What happened and the results [10:58] Part Three: What I learned [14:46] Part Four: How I plan to move forward [24:55]

Check Out These Highlights:

• The original vision for going evergreen. [7:54]
• How long it REALLY took to get the funnels where I wanted them. [11:53]
• The factors that slowed us down in building the funnels. [14:45]
• How much the funnels ultimately generated for my business. [16:17]
• Why it’s not always about the money. [18:07]
• The things I didn’t love about my year of automation. [18:32]
• All about my recent launch of List Builder’s Lab. [20:20]
• Let’s talk about product fatigue for a minute. [21:15]
• My big “aha” about my Webinars That Convert program audience. [22:08]