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Want to Own an NFL Team?
Season 2 · Episode 56

Want to Own an NFL Team?

Pro Sports Investing

The Alternative Investor · Brad Johnson

September 6, 20246m 28s

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Show Notes

Email: [email protected]


Durable Alternative Investments

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Private Equity and the NFL: A New Frontier in Pro Sports Investment


This video discusses the recent development of the NFL allowing private equity firms to buy minority interests in its teams, marking the entry of professional sports into the alternative investment space. Historically limited to billionaires, pro sports investments are now accessible to high net worth investors, with the NFL's sizable media rights and diverse revenue streams making it an attractive asset class. The speaker shares excitement about the potential for direct NFL deals and the expansion of pro sports investments in investor portfolios.


00:00 Introduction to Pro Sports as an Investment

00:32 NFL's New Private Equity Investment Opportunity

01:14 The Appeal of Pro Sports Investments

01:28 The Financial Dynamics of Pro Sports

04:46 The Future of Pro Sports Investments

05:23 Personal Insights and Conclusion



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