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Determining Buyer Persona  & Important Startup Marketing Details- featuring Douglas Burdett

Determining Buyer Persona & Important Startup Marketing Details- featuring Douglas Burdett

The AI in Business Podcast · Daniel Faggella

April 20, 201425m 47s

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Show Notes

In this episode, I interview Douglas Burdett who is the founder of Artillery Marketing.

Douglas discusses the importance of "zero'ing in" on buyer persona along with the nuances & key differences of marketing B2B vs. B2C.

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