Art of Artificial Intelligence in Marketing Optimization
The AI in Business Podcast · Daniel Faggella
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Getting beyond the marketing and jargon on the homepage of AI companies and figuring out what's actually happening, what results are being driven in business, is part of our job at TechEmergence. Shaking those answers out of founders is not always easy, but we didn't have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the "human-machine feedback loop" to optimize individual campaigns at scale.