Season 1 · Episode 21
E21: Is SEO dead? Welcome to the age of answer engines.
The AI Cookbook: AI Tools | Enterprise AI | Leadership · Malcolm Werchota
July 23, 202515m 30sExplicit
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Malcolm Werchota explains why AI Overviews appear in nearly 30 % of US searches, why 58.5 % of queries end without a click and CTRs plunge 32–39 %.
He shows how ChatGPT favors Wikipedia (47.9 %), Perplexity leans on Reddit (46.7 %) and GAIO relies on YouTube (18.8 %) —making classic rankings meaningless.
Top 5 insights:
- SEO 3.0: Answer engines give answers—links are optional.
- Zero‑click reality: 58.5 % end without a click; CTRs drop 32–39 %.
- New KPIs: Citation frequency beats traffic.
#SEO3 #AIVisibility #DigitalLeadership #AEO #FutureOfSearch