The Cookie Crumbles: How AI is Changing Ad Targeting

With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack:

• What’s next after cookies and why advertisers must rethink their targeting strategies
• How AI is transforming ad personalization without relying on 3rd-party data
• Privacy-first alternatives like contextual targeting, universal IDs, and AI-powered segmentation

We’re joined by industry experts to break it all down:

• David Wells (Industry Principal, Snowflake) – AI’s role in identity resolution and predictive targeting
• Randy Newman (CEO, Colour) – AI-powered micro-targeting and contextual advertising
• Denis Laboda (Senior Director, Data, StackAdapt) – Cookieless targeting and AI-driven audience segmentation

AI isn’t just replacing cookies—it’s reinventing digital advertising for the privacy-first era.