Season 2 · Episode 19
The Brand-Performance Balancing Act: Full-Funnel Strategy and AI
The AI Advertising Podcast · StackAdapt
January 21, 202615m 49s
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Show Notes
Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.
Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.