AI in CTV: Smarter Targeting and Seamless Buying
The AI Advertising Podcast · StackAdapt
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Show Notes
As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.
In this episode, we explore:
- How AI is transforming CTV targeting and ad buying
- The role of AI in real-time optimization and predictive audience segmentation
- How AI reduces ad fatigue and enhances viewer experience
Our expert guests break it all down:
Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in media buying and premium inventory access
Johnny Tan (Senior Director, Inventory, StackAdapt) – How AI optimizes cross-channel ad placements
David Wells (Industry Principal, Snowflake) – AI’s impact on audience segmentation and frequency management
With AI-powered CTV, advertisers can target smarter, reduce wasted spend, and create better ad experiences for viewers.