Building an MLS Powerhouse from Scratch with Jeff Berding—FC Cincinnati, co-CEO
The Aggressive Life with Brian Tome · The Aggressive Life with Brian Tome
September 19, 20231h 5m
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Show Notes
Jeff Berding had spent nearly 20 years with the Cincinnati Bengals when he left it all behind… to start a minor league soccer team. After blowing all expectations out of the water, FC Cincinnati was granted a bid to join Major League Soccer. Jeff and team moved at breakneck speed, doing in 18 months what many cities take 3-4 years to complete. After some hard years, FC Cincinnati is on a roll. With the best record in the MLS, they keep selling out games and finding ways to win. Their success story is intricately tied to this family man who just wanted a hometown team for his kids to cheer on. Jeff’s aggressive story of risk and movement will get you off the couch and into the game.