Using First Party Data to Better See Your Customers with Phil Case
The Agents of Change Digital Marketing Podcast · Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing
December 13, 202330m 5s
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Show Notes
As marketers, we should be using data to paint a clearer picture for us about the people who are already buying from us, as well as get a better understanding of who's likely to become our next customer. It's those patterns that will help us get with where we want to go next with our marketing. Phil Case explains how data driven information can really accelerate our understanding of who our customer is and how to best engage and interact with them. https://www.theagentsofchange.com/513