Mastering Paid Search for B2B Companies with John Horn
The Agents of Change Digital Marketing Podcast · Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing
June 19, 202430m 38s
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Show Notes
Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it's better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>