The Agents of Change Digital Marketing Podcast

Podcasting can be a powerful marketing channel, but how do you grow an audience? What type of podcast format would work for your business? How to you grow your listenership? In this week's episode, Jeff Dolan, the CEO of Wavve, shares his experience and answers your podcasting questions!

Is your content creation falling flat? Maybe you're trying to close the sale at every stage, when instead you should be "selling the next step." Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus.

With more than 2 billion monthly active users, YouTube is a potent platform for content marketing. Discover how to create videos that get discovered, get clicked, get watched, and drive qualified leads to your website. YouTube expert Augie Johnston shares insider tactics to up your YouTube game and grow your business.

As AI technology—such as ChatGPT and Google's Bard--continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with their target audience. Joining us today is branding expert Mike Kim, who shares his insights on how to harness the power of AI to elevate your content marketing strategy.

If you want your website or business to reach its full potential, optimizing for search engines (SEO) is essential. Crafting content that speaks directly to the needs of your target audience and incorporates key phrases, links, and metadata can significantly boost rankings in searches – bringing more visitors and prospects right to your virtual door! SEO expert Damon Burton is here to help us lay the groundwork for creating content that ranks, converts, and is easily repurposed.

Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost sales. It also provides valuable insights into customer behavior and preferences. But how can we make sure they're interested enough to open our emails? Alyson Lex is here to share her strategies for creating emails that get attention.

Courses are the ultimate way to connect your business with others. By using them as a vehicle for content, you can extend what your company does beyond teaching and selling - like generating leads or providing gated resources! Sandra Scaiano is here to explain how to make deeper connections with customers through courses.

Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting engagement and conversions. With personalized content, recommendations, and offers based on your visitors' interests, you'll be able to stand out from your competitors and build a strong brand reputation. Eric Melchor of OptiMonk helps us level-up our customer experience and loyalty!

Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You're not alone! But GA4 offers powerful new tools for mapping and improving your customer's journey through your website! Josh Cuttill of UncommonLogic is here to help us gain a better understanding of how GA4 works, and how it can work for you. https://www.theagentsofchange.com/480

AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse remains prevalent. Jeff Coyle from MarketMuse is here to help us explore how AI can be best integrated into our content workflow.

A website homepage serves as the digital front door to any business or organization's online presence. It is the first impression that a visitor has of the brand, and it can make or break their decision to explore further. Rich Brooks takes you through his best practices to help you create an optimized homepage that will increase engagement, build trust, and drive conversions.

Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don't know where to start? Make it more personable and captivating with Anne Popolizio's techniques for providing customers the service they need rather than just pushing them toward a sale.

Copywriting isn't just about tips and tricks. It's understanding what drives people to decide, purchase, or act. Knowing the psychology behind behavior can be a powerful tool in helping to remove barriers and get your target audience to take action. Daniel Daines-Hutt shares his psychology tactics to improve your content. https://www.theagentsofchange.com/476

Stop letting search engines struggle to understand your website's architecture - get ahead of the game with topic clustering! SEO expert Joshua George is here to explain why these clusters will make you an authority on any given subject and how they can help boost your website in the rankings. https://www.theagentsofchange.com/475

Bring new customers to your business with YouTube advertising! With just a few clicks, you can create eye-catching ads that reach potential customers on the world's biggest video platform. Benjamin Jones unveils why this form of marketing is so powerful and how entrepreneurs and marketers can use it effectively. If you've been afraid of testing out YouTube Ads, you'll discover the four-step process to creating the perfect YouTube Ad in this week's episode. https://www.theagentsofchange.com/474

Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tips to target and engage an audience that you know will be interested in what you have to offer - all while crafting content that is sure to capture their attention. Take control of your business today by utilizing these amazing strategies for maximum impact!

How best to use AI in your digital marketing? We go straight to the horse's mouth with this interview with ChatGPT.

What's the point of videos no one ever sees? In this episode we share how to optimize your videos for the search engines. https://www.theagentsofchange.com/471

If you're not allowing customers to communicate with you via SMS, you're losing out on potential business. Here's how to get started. https://www.theagentsofchange.com/470

Discover the challenges and opportunities facing digital marketers in the B2B space and how to generate more leads online. https://www.theagentsofchange.com/469

Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www.theagentsofchange.com/468

Twitter has been in the news lately, and not for the right reasons. As a marketer, should you abandon ship or stick it out? https://www.theagentsofchange.com/467

Ever wonder how an NFT business might work in the long run? Today we sit down with St3ak founders to find out! https://www.theagentsofchange.com/466

Still trying to wrap your head around NFTs, blockchain, and the rest of Web 3? Today we break it all down for you! https://www.theagentsofchange.com/465

As your competitors scale back or abandon Facebook Ads, now is the best time to take advantage of less competition, and here's how! https://www.theagentsofchange.com/464

Can a bot market better than you? Probably not, but discover how AI tools can make you a more effective marketer. https://www.theagentsofchange.com/463

Struggling with consistent blogging? Discover how to use SEO and the FED method to create a year's worth of valuable blog content. https://www.theagentsofchange.com/461

Discover all the different ways you can leverage a podcast to drive more business for your company https://www.theagentsofchange.com/462

Getting journalists to write about your company will be a lot simpler with a little bit of targeted research. Here's how. https://www.theagentsofchange.com/460

Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week's episode. https://www.theagentsofchange.com/459

If only your website could talk…but maybe it can! Discover how to understand what your website is trying to tell you. https://www.theagentsofchange.com/458

Have you been avoiding Web 3 for your business? Discover ways business are beginning to use the metaverse, blockchain, and NFTs to build customer loyalty. https://www.theagentsofchange.com/457

Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also help you build a stronger relationship with your current customers. Ryan Koral discusses some of the benefits of using videos to grow your business, including some tips for creating easy, successful videos that pack a ROI punch. https://www.theagentsofchange.com/456

Marketing videos are a great way to build your audience, generate leads, and close sales today…and there's a strategy behind each approach. Video marketing expert Owen Video shares his secrets on what type of videos will help grow your business in this week's Agent of Change podcast. https://www.theagentsofchange.com/455

No one looks forward to cold emails, but what if you could write ones that get opened, read, and acted upon…in an ethical way? https://www.theagentsofchange.com/454

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don't let those algorithms discourage you! There are a few "hacks" you can use to maximize your LinkedIn reach. Check out these tips from LinkedIn expert Andy Foote to maximize your results. https://www.theagentsofchange.com/453

Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you're good at and what you love. But don't be overwhelmed, implementation may take a little time and effort, but the payoff is worth it. https://www.theagentsofchange.com/452

As a business owner, it's tempting to promote your brand on every social media platform, but it's not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.. https://www.theagentsofchange.com/451

Few people are taking advantage of one of LinkedIn's most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. https://www.theagentsofchange.com/450

Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares his purpose-driven SEO approach in this week's interview. . https://www.theagentsofchange.com/449

You have a brand, either by design or by accident. If it's by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short. https://www.theagentsofchange.com/448

Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it can attract the right customers to your business. However, you need a strategy, and that's what Jennifer Watson, star of The Weather Channel and ActiveCampaign, is here to help you get started. https://www.theagentsofchange.com/447

What is LinkedIn's Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online? https://www.theagentsofchange.com/446

What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445

The buyer's journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services. Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register. . https://www.theagentsofchange.com/444

Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industries. https://www.theagentsofchange.com/443

Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442

Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.theagentsofchange.com/441

Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

If you're not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439