The Agents of Change Digital Marketing Podcast

How best to use AI in your digital marketing? We go straight to the horse's mouth with this interview with ChatGPT.

What's the point of videos no one ever sees? In this episode we share how to optimize your videos for the search engines. https://www.theagentsofchange.com/471

If you're not allowing customers to communicate with you via SMS, you're losing out on potential business. Here's how to get started. https://www.theagentsofchange.com/470

Discover the challenges and opportunities facing digital marketers in the B2B space and how to generate more leads online. https://www.theagentsofchange.com/469

Find out why leading marketers are more focused on search optimized content than social content, and why it might make sense for you, too. https://www.theagentsofchange.com/468

Twitter has been in the news lately, and not for the right reasons. As a marketer, should you abandon ship or stick it out? https://www.theagentsofchange.com/467

Ever wonder how an NFT business might work in the long run? Today we sit down with St3ak founders to find out! https://www.theagentsofchange.com/466

Still trying to wrap your head around NFTs, blockchain, and the rest of Web 3? Today we break it all down for you! https://www.theagentsofchange.com/465

As your competitors scale back or abandon Facebook Ads, now is the best time to take advantage of less competition, and here's how! https://www.theagentsofchange.com/464

Can a bot market better than you? Probably not, but discover how AI tools can make you a more effective marketer. https://www.theagentsofchange.com/463

Struggling with consistent blogging? Discover how to use SEO and the FED method to create a year's worth of valuable blog content. https://www.theagentsofchange.com/461

Discover all the different ways you can leverage a podcast to drive more business for your company https://www.theagentsofchange.com/462

Getting journalists to write about your company will be a lot simpler with a little bit of targeted research. Here's how. https://www.theagentsofchange.com/460

Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week's episode. https://www.theagentsofchange.com/459

If only your website could talk…but maybe it can! Discover how to understand what your website is trying to tell you. https://www.theagentsofchange.com/458

Have you been avoiding Web 3 for your business? Discover ways business are beginning to use the metaverse, blockchain, and NFTs to build customer loyalty. https://www.theagentsofchange.com/457

Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also help you build a stronger relationship with your current customers. Ryan Koral discusses some of the benefits of using videos to grow your business, including some tips for creating easy, successful videos that pack a ROI punch. https://www.theagentsofchange.com/456

Marketing videos are a great way to build your audience, generate leads, and close sales today…and there's a strategy behind each approach. Video marketing expert Owen Video shares his secrets on what type of videos will help grow your business in this week's Agent of Change podcast. https://www.theagentsofchange.com/455

No one looks forward to cold emails, but what if you could write ones that get opened, read, and acted upon…in an ethical way? https://www.theagentsofchange.com/454

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don't let those algorithms discourage you! There are a few "hacks" you can use to maximize your LinkedIn reach. Check out these tips from LinkedIn expert Andy Foote to maximize your results. https://www.theagentsofchange.com/453

Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you're good at and what you love. But don't be overwhelmed, implementation may take a little time and effort, but the payoff is worth it. https://www.theagentsofchange.com/452

As a business owner, it's tempting to promote your brand on every social media platform, but it's not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.. https://www.theagentsofchange.com/451

Few people are taking advantage of one of LinkedIn's most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. https://www.theagentsofchange.com/450

Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares his purpose-driven SEO approach in this week's interview. . https://www.theagentsofchange.com/449

You have a brand, either by design or by accident. If it's by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short. https://www.theagentsofchange.com/448

Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it can attract the right customers to your business. However, you need a strategy, and that's what Jennifer Watson, star of The Weather Channel and ActiveCampaign, is here to help you get started. https://www.theagentsofchange.com/447

What is LinkedIn's Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online? https://www.theagentsofchange.com/446

What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445

The buyer's journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services. Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register. . https://www.theagentsofchange.com/444

Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industries. https://www.theagentsofchange.com/443

Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442

Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.theagentsofchange.com/441

Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

If you're not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439

Discover the different ways you can monetize your time on Instagram, and where to get started if you're just starting out. https://www.theagentsofchange.com/lima https://www.seniorcaremarketingsummit.com/ https://www.theagentsofchange.com/438

If you've never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437

Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.

How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435

Struggling to attract new clients using Facebook Ads? Check out this more "personal" approach to messaging that's working for businesses that embrace it. https://www.theagentsofchange.com/434

What's the best way to grab your customer's attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don't give away too much!https://www.theagentsofchange.com/433

What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity around goals is critical but often overlooked. In this episode we'll look at how to clarify what your sales team needs in a lead and how to get there. https://www.theagentsofchange.com/430

How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429

Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.theagentsofchange.com/428

Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience. https://www.theagentsofchange.com/427

Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week's episode. https://www.theagentsofchange.com/426

Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchange.com/425

This week on Fast Forward Maine we look back on 100 episodes. https://www.fastforwardmaine.com/100

If you're looking to create viral videos that turn viewers into buyers, then you'll want to discover the HERO system for videos that convert. https://www.theagentsofchange.com/424