How to Sell Like You Don't Need the Work, With Liston Witherill
This episode sees me and the multi-faceted Liston Witherill discuss how to build your agency with the Science of Habit. In short, how best to engage prospects using actionable steps to create sustained impact. You, as a firm owner, can utilize these to increase outreach for marketing, prospecting, and business development. Points of Interest… Liston Witherill… The Backstory Core Thesis Behind Serve Don’t Sell 5:05 Getting to that ‘Ample Pipeline’ Space 11:18 Transitioning to this Counter-Intuitive Way to Sell 19:54
The Agency Profit Podcast · Marcel Petitpas, Liston Witherall
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Show Notes
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About Liston Witherill…
Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don’t Sell blog.
When he’s not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you’ll join him on his mission.
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