How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
Welcome back to our Solo Casts, where I jump in here with our super explanatory graphs! This piece of content is designed to help you identify the right pricing strategy for your product, whether it be Value-Based, Flat-Rate, or the slightly more antiquated Time & Materials Billing process… Points of Interest… Agency Pricing Quadrant 2:25 Verticle Axis: ‘High Value’ and ‘Low Value’ 3:15 Horizontal Axis: Identifying ‘Risk’ 5:56 Different Pricing Strategies and When They Apply 7:12
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Show Notes
Quick Links:
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
- Love the podcast? Leave us a review on the platform of your choice at this link.
Marcel's Links:
About Me…
I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.
In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I’m also an in-demand keynote/virtual speaker and podcaster.
When I’m not helping agencies make more money, I’m binge-watching soothing sitcoms while consuming my own weight in breakfast confections.
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