How to Build and Leverage Thought Leadership in Your Agency, With Peter Winick- Episode 56
Peter Winick, founder @ Thought Leadership Leverage, is here to demystify one of the most questioned terms being bandied about over the last decade… Peter, who’s been at the forefront of Thought Leadership for over 20 years, walks us through exactly what it is and how it can be utilized to help you stand out from your competition. Points of Interest… How Peter defines thought leadership 1:36 Developing thought leadership in your Network 4:43 Executing your thought leadership strategy 7:59 Gaining traction on thought leadership content 9:58 Utilization of thought leadership to boost business 13.22
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Show Notes
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About Peter:
For the past two decades, Peter has helped both individuals and organizations build revenue streams through cultivating their thought leadership platforms. Additionally, he acts as a guide and advisor for increasing B2B sales of thought leadership products.
His clients come from a diverse set of backgrounds and include New York Times bestselling book authors, Speakers’ Hall of Fame members, Thinkers50 Award recipients, CEOs of public and privately held companies, plus academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s ideas into a platform – and a practice. The aim? To effectively reach business leaders and executives, while serving the tools they and their organizations require. So, who exactly does he help?
CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership.
Business leaders and experts seeking to build out their ideas into a platform, so they can launch content and products to create a lasting impact in various companies around the globe.
“Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients.
When Peter’s not revolutionising the realm of thought leadership, he enjoys immersing himself in a good book.
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