How to Become an ‘Expert’ Agency with David C. Baker – Episode 48.
It’s a special one this week, dear viewers. We have the utmost pleasure to bring you the expert’s expert, David C. Baker. He’ll be discussing how best to fix your positioning and lead generation. Points of Interest… Behold the following ponder points… David’s Definition of ‘Expertise’ 2:26 Why Do Agencies Struggle to Place Themselves as Experts? 6:04 Knowing When To Position Yourself as an Expert 7:28 Leveraging Your Expertise for Profitability 8:44 Financial Timekeeping to Gauge Utilization Rate 10:35
The Agency Profit Podcast · Marcel Petitpas, David C Baker
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Show Notes
Quick Links:
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
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Guest Links:
- DavidCBaker.com
- The Business of Expertise Book
- Financial Management of a Marketing Firm Book
- 2BobsPodcast
About David:
Author of several books (five, in fact) – including The Financial Management of a Marketing Firm and The Business of Expertise – you may recognize him from the countless conferences he’s spoken at, including TEDx talks.
In addition to being featured in The Wall Street Journal, Fast Company, USA Today, NY Times, Inc Magazine, Forbes, CBS (the list is endless), he’s worked with over 900 firms in this space.
When he’s not helping experts and agencies, he’s teaching motorcycle racing at the Superbike School, Flying Planes and Helicopters around the world to shoot photography or doing custom woodworking at his home in Tennessee.
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