How Can Niching And Specialization Lead Your Agency To Higher Profits, With Rob Da Costa
Welcome back! This week, we chat with Rob Da Costa of Da Costa Coaching about how to lead your agency towards higher profit by way of niching and specialization. Points of Interest… • Strategies Involved in Specialization for Higher Profits 2:03 • Key Mindset Shifts to Aid Specialization 5:00 • Specialization and Niching 6:53 • Applying Specialization to Leverage Fees 13:59
The Agency Profit Podcast · Rob Da Costa, Marcel Petitpas
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Show Notes
Quick Links
- The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.
- For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com
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Guest Links:
- Da Costa Coaching
- Rob’s Agency Accelerator Podcast
- Rob’s book The Self-Running Agency
- YouTube
About Rob Da Costa…
In 1991 Rob left his marketing manager role and started his own tech-focused marketing agency. Over the next 11 years built an award-winning business with 25 staff and revenues in excess of £1.5m. He sold the business in 2002 and then retrained to become a coach and mentor. In 2007, Rob started Da Costa Coaching, working with SME agency owners and leaders to help them grow their agencies in a profitable, sustainable, and enjoyable way. Over the past 15 years, he has worked with over 300 agencies including Digital start-ups, PR, Design, Web development, and full-service marketing agencies. Rob is the author of The Self-Running Agency and also runs his podcast, The Agency Accelerator.
An avid traveler and wannabe digital nomad, when Rob isn’t advising agencies, he’s out walking his dog on a nearby beach!
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