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Show Notes
**Cold Open (Jake and Lauren sneak onto First Class train in Japan)**
**Skip the Cold Open at 13:18**
There seems to be some confusion around the practical application of having a CRM in an agency. Jake aims to clear that up in this episode.
Aside from the typical derailments, Jake talks about:
- What a CRM technically is (you're probably already using one and don't even know it)
- Why you should be using a free CRM at first
- How Jake uses it on a daily basis
- How it helps Jake close more sales
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