The Agency Accelerator

Today's episode is all about my favourite tools and apps that have helped me run my business more efficiently and effectively. I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and productivity. These tools have been game-changers for me, and I hope they inspire you to discover new tools to optimise your agency operations. So, grab a pen and paper or head to the show notes to download the accompanying PDF guide, as we dive into my top tool recommendations for 2024. Let's get started! Time Stamp [01:12] Introduction to my top 16 tools of 2023 [01:50] My choice of AI tools [04:56] Podcast production tools [06:25] All-In-One Tools [09:00] Communication Tools [10:30] Video Production [11:30] LinkedIn Management [13:21] Planning and Productivity [16:50] Conclusion Download your free guide: Top 17 Tools & Apps To Help You Become More Productive Links to the tools I mentioned in this episode Claude.aiChatGPTKartraSearchieFinalCut ProCanvaZoomLoomWaalaxyTobyReMarkableAsanaTickTickAddEvent Quotations “Tools & Apps should free up your time to focus on higher value tasks” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Welcome to episode 196 of The Agency Accelerator! In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources. Together, Rob and Jhana explore the importance of identifying and closing gaps in operations, the connection between operations and profitability, and the key metrics to measure operational effectiveness. They also discuss the critical role of operational expertise in unlocking the potential of teams and regaining focus on high-value activities. So, whether you're an entrepreneur looking to scale your business or someone interested in the fascinating world of operations, you won't want to miss this episode of The Agency Accelerator! Time Stamp [01:00] Introduction to Jhana and why operations is such an important topic [02:37] What do we mean by operations? [04:20] What stage should you start thinking about the operations role? [06:30] The importance of measuring the leaks and cracks in your organisation [08:00] Operations should not be seen as a cost but as an investment [09:45] What key metrics should you measure in your agency? [14:40] How do you find the right operational person [17:06] What systems & processes should they implement? [21:42] The importance of Standard Operating Systems [25:35] Put systems in place BEFORE the lack of them becomes an issue! [30:00] Final tips from Jhana Quotations “Operations responsibility is to identify cracks and gaps and ensure they are filled so you are not leaking money!” - Jhana Li “Most CEOs and leaders are not good at operations!” - Jhana Li “Operations should be seen as an investment, not a cost” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Spyglass Ops Facebook (for free workshops)Spyglass Ops WebsiteAgency Accelerator LIVE Workshops

Welcome to the latest episode of the Agency Accelerator podcast. Today we are delving into the challenges that agency owners face when it comes to letting go and stepping up in their businesses. Drawing from his own experience of running an agency, Rob discusses the importance of delegation, the benefits it brings, and the mindset shifts required to make it successful. He shares practical tips and strategies for starting to delegate tasks effectively, including calculating the value of your time, creating standard operating procedures, and challenging your perfectionist tendencies. Whether you're just starting out or have been running an agency for years, this episode is packed with insights to help you level up and achieve a better work-life balance. Time Stamp [0:15] Introduction and my experience of running my agency [01:40] Black Friday offer to Join The Self-Running Agency Implementation Group [03:14] Why do agency owners get stuck in the weeds, what is the issue with this? [04:53] Your notional hourly rate - what is an hour of your time worth? [06:28] Why is it so hard for agency owners to delegate? [08:00] The benefits of delegation [09:29] How do you start delegating tasks? [12:00] Focus on the things that you can truly only do Quotations “Assess your tasks by your notional hourly rate, if the task is worth less, then you need to get it off your plate” - Rob Da Costa “50% of running a successful agency is a mindset” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: The Self-Running Agency Implementation Group, Black Friday OfferFree Guide: 9-steps to Great Delegation

In this episode of The Agency Accelerator, host Rob Da Costa dives into the crucial question - What Agency Model is Right for you? Joined by business and operations strategist, Jessica Lackey, they discuss the importance of reassessing one's role as a business owner and aligning personal and business visions. Jessica shares valuable insights on designing one's role, letting go of control, and shifting focus to higher-value tasks. We explore different agency personas/options and provide actionable steps for agency owners to determine their desired model and mindset for growth and delegation. Time Stamp [02:51] Recognise when your ambitions don't align with your desires. [03:40] 4 types of persona you can be when running your agency [05:40] How do you decide what role/persona you want to take in your agency? [09:15] At what stage should you start considering these questions? [10:40] Once I have decided on my persona, how do I start changing the agency to step into that new role? [12:08] How important is mindset in all this? [18:38] Taking steps to change your role [21:12] What to do if you feel stuck in your current role [25:34] How do agency owners continue to evolve their role? [27:57] Align your personal vision with your business vision. Start with your ‘why’. [28:50] If you could go back in time and give your younger self, a piece of advice, what would you say? Quotations "Every year you should step away, evaluate what you want for your life and business, and see how your role can evolve."— Jessica Lackey “50% of the success of your agency is getting the right mindset.” - Rob Da Costa "Your business trajectory should align with your personal goals. Saying 'not this year' doesn't mean 'never', just a decision for now that is based on everything going on in life." — Jessica Lackey Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Jessica’s websiteAttend my FREE LIVE Masterclass to elevate your role to CEO

In today's episode, we tackle a common problem faced by agency owners - being stuck in the day-to-day grind of client work. As your agency grows, it's easy to get caught up in the tactical details and lose sight of the bigger picture. But fear not, Rob is here to share some valuable tips on how to delegate and elevate your role, so you can focus on strategic growth and innovative thinking. Discover the consequences of staying stuck in the weeds, from missed opportunities to high employee turnover, and learn how to break free from this cycle by adopting a CEO mindset. So grab your notebook and get ready to transform your agency in today's episode of The Agency Accelerator Podcast. Time Stamp [00:00] Introduction to why agency owners get ‘stuck in the weeds’ [02:43] What is the problem in being stuck in the weeds and involved in all client work? [04:30] Missing opportunities with existing and new clients [06:11] The importance of delegation [06:48] Block out time in your diary to focus on strategy [07:46] Create clear scopes of work and keep focused on your core niche [09:10] If you don’t have a team, hire a VA and delegate all low-value tasks [09:55] Making the mindset shift [11:45] Summarising key changes to make in 2024 Quotations “It's really stressful to constantly be reactive to clients rather than proactive. You spend all your time putting out fires and it's you who eventually gets burned!” - Rob Da Costa “Being stuck in the weeds is unsustainable, to truly grow you need to elevate your role and change your mindset” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Save your seat for my CEO Masterclass '3 Strategies To Elevate Your Role and Build a Self-Running Agency'

In today's episode, my guest, Skyler Reeves, the founder and CEO of Ardent Growth, challenges the conventional wisdom of why focusing solely on agency utilisation is the wrong metric. We delve into the concept of throughput and why it should take precedence over utilisation. Skyler shares valuable insights from applying this approach in his agency and the lessons learned. We also dig into the importance of setting realistic timelines, minimising context switching, and prioritising customer satisfaction. Time Stamp [00:00] This week’s podcast explores improving efficiency and profitability by focusing on throughput rather than utilisation [02:44] What do we mean by throughput over utilisation? [05:37] The Toyota methodology [07:03] Limit work in progress for better productivity [09:39] What changes should an agency make to refocus on throughput? [12:44] The importance of having an equal partnership relationship with clients [14:23] Should agencies change the way they price and create scopes of works? [19:00] Should you still time-track when implementing a focus on throughput? [23:34] Practical tips to improve throughput and efficiency [28:05] Shifting focus from what is best for you to what is best for the customer, brings better results [29:19] Advice Skyler would give his younger self Quotations “Throughput is like a computer queue: tasks can only move through the system one at a time unless you are trying to (inefficiently) multi-task” - Skyler Reeves “Clients don't care about tasks completed, they care about outcomes” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Ardent Growth WebsiteSkyler Reeves LinkedIn profileMy free CEO Masterclass: ‘3 Strategies to Elevate Your Role & Build a Self-Running Agency’

In today's episode, I'm going to share something really innovative and game-changing with all of you and something I have been working on, behind the scenes, all summer. I recently created an AI version of myself, yep, meet AI Rob, (it’s actually called AgencyAssist). Now, I know there's a lot of hype around AI these days, but trust me, this is different. It's not just about jumping on the bandwagon; it's about using AI in a way that is tailored to my knowledge and experience over the past 30 years. I'll be diving into the details of this AI tool called AgencyAssist, how it works, and who it's targeted for. Whether you're just starting out in the agency world or looking to grow your existing business, this tool is designed to provide you with personalised guidance and support at every step of your journey. It's like having a mentor by your side 24/7. I couldn't be more thrilled about the potential of this tool, and the feedback I've received from beta testers has been exciting. So join me as I take you through the ins and outs of AgencyAssist and how it can revolutionise your agency experience. Time Stamp [00:00] I created an AI version of myself! [01:35] My background that led to the creation of a group coaching programme and my AI mentor, AgencyAssist [03:41] It’s lonely running an agency on your own! [04:30] Launching AI mentor, AgencyAssist [05:30] How AgencyAssist works and why it is so different to other generic AI tools [07:15] How AgencyAssist will assist you [08:40] How beta testers are using the tool [09:30] Future roadmap [10:00] Who is AgencyAssist aimed at? Quotations “It’s lonely running an agency and I want to impact as many people as I can with by sharing my agency knowledge and experience” - Rob Da Costa “The potential of having an AI tool solely based on my own knowledgebase, is huge.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join AgencyAssistThe Self-Running Agency Implementation GroupBook a FREE strategy call with Rob

In this episode, we are diving into the topic of succession planning with guest Christine Nicolson. We explore the importance of agency owners considering the future of their agency (way before any succession plan is enacted) and the steps they can take to ensure the plan is delivered. From evaluating daily tasks, determining business value, to strategies for selling an agency, Rob and Christine provide valuable insights and advice for agency owners looking to build profitable and sustainable businesses. Time Stamp [00:00] Introduction to agency succession planning and Christine Nicolson [01:10] Christine’s background [02:50] What does having a succession plan mean? [06:29] What will happen if you are unable to work in your agency? [07:20] What stage should an SME agency owner start their succession plan? [10:22] First steps in creating a succession plan [13:25] Selling might not be the right goal in your succession plan [19:57] Earnout and partnership ended badly, lessons learned. [21:15] How do you value your agency? [26:00] Mistakes people make when valuing your business [29:00] Christine’s advice to her younger self Quotations “If you can’t take a day or week off then you are building no value in your business and you need a succession plan!” - Christine Nicolson “Your agency is not your baby, it's a mechanism to earn money!” - Christine Nicolson “You are very unlikely to sell your business and then walk away with cash in your pocket” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Christine’s websiteHow exit ready are you (quiz)Sell it! (book)Imposter syndrome podcast episodeAgencyAccelerator LIVE workshopsBook a strategy call with Rob

Today we have a slightly different and more personal episode. Earlier this month, I had the incredible experience of climbing Mount Snowdon, the highest mountain in England and Wales. This challenging endeavour not only pushed me to my limits physically but also provided valuable insights and lessons applicable to running a business. So in this episode, I'll share with you why I was there, the parallels between mountain climbing and entrepreneurship, as well as practical strategies to implement in your own business. So whether you've climbed Snowdon before or not, get ready for an inspiring and insightful discussion. Time Stamp [00:00] Introduction to climbing Mount Snowdon and its relevance to business [02:02] The importance of being part of a supportive community in business [03:00] Why I was in Wales, climbing Snowdon [03:55] The climb was way harder than I thought but it also reminded me of the importance of enjoying the journey [05:05] Highlighting the importance of teamwork and collaboration in business [05:59] Personal accomplishment and the lesson of reconnecting with your vision [07:25] Importance of celebrating wins along the entrepreneurial journey [08:03] Reminder of the need for proper planning and preparation in business Quotations “Having a community around you pushes you to achieve more than you think you could. When your brain is saying STOP, having a community around you who are supporting you and willing you on is so absolutely important.” - Rob Da Costa “It's really important that we stop and enjoy the journey and don't just focus on the destination. This was true when climbing Snowdon and is true when running an agency” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: The Self-Running Agency Implementation GroupAgency Accelerator LIVEAgencyAssistBook a strategy call and let's chat about where you want your agency to be in 12 months and how to get there

In today's episode, we dive into the world of email marketing and how it can be a game-changer for your agency's growth. Rob shares five common mistakes that agencies make when it comes to their email marketing strategy, from not building their email lists organically to not segmenting their audience effectively. Join me as I uncover these mistakes and discover the keys to generating leads and converting them into loyal clients through email marketing. So grab your headphones and let's jump into the show! Time Stamp [00:00] Intro [01:45] 5 mistakes agencies make with their email marketing [01:55] Mistake 1: Not organically building your email list [03:25] Mistake 2: Trying to cover too many topics in one email [05:31] Mistake 3: Sending too many promotional emails [07:10] Mistake 4: Not segmenting your email list [08:19] Mistake 5: Not emailing frequently enough Quotations “You are building a 1-2-1 relationship with your audience in your email marketing” - Rob Da Costa “Emailing quality content weekly is like watching your favourite weekly Netflix show” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Free Workshop: Agency Accelerator LIVEFree Guide: Strategic Email Marketing That Gets ResultsPodcast: The Anatomy Of A High-Converting Email

In today's episode, Brian Gerstner, founder of White Label IQ, joins Rob to share his expertise on how marketing agencies can leverage outsourcing to enhance their capabilities and fuel growth. We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the systems required to make outsourcing work smoothly. Brian also touches on the impact of AI in the industry, making this episode a must-listen for agency owners looking to scale their businesses. Time Stamp [00:00] Introduction to the episode: Brian Gertser, shares expertise on incorporating outsourced labor and finding reliable partners. [01:47] Why Brian started an outsourcing agency [03:35] Where do you start when considering outsourcing? Learn from your partners before you bring in fixed costs (such as staff) [03:54] Tips on what tasks to outsource v what should be in-house? [05:49] What systems & processes do you need in place to make outsourcing successful? [07:40] How do you find the right partner? [10:25] What risks are there with outsourcing? [13:56] Examples of projects you can outsource [16:15] The importance of finding partners now [17:33] How do I integrate partners into my in-house team? [19:53] How is AI impacting the future of the marketing landscape? [23:20] What advice would you give your younger self? Quotations If you really want outsourcing to work, you have to invest in the front end: treat them like an employee."— Brian Gerstner “We all need to build our pool of freelancers and outsource partners, so they're there when we need them. Don’t start looking for one when you need them now!”— Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Brian’s LinkedIn profileWhite Label IQ websiteJoin me at the next Agency Accelerator LIVE Workshop

In today's episode, Rob dives deep into the over-servicing epidemic that plagues many agencies. We all want to please our clients, but at what cost? Rob discusses the hidden costs of over-servicing, shares strategies for establishing better boundaries, and offers ideas on how to refocus on high-value work to accelerate agency growth. Over-servicing can drain resources, lower margins, and create disconnects between busyness and profitability. Join Rob as he explores how to push back without losing clients and maintain your margin goals. So grab your headphones and get ready to learn valuable tips on managing over-servicing in this value-packed episode of The Agency Accelerator! Time Stamp [00:00] Introduction: Exploring the hidden costs of over-servicing clients. [02:40] A definition of over-servicing [03:50] The fear of saying NO! [05:03] What is an acceptable level of over-servicing? [06:11] A different way of looking at over-servicing [06:50] The hidden costs of over-servicing [08:30] Tips on how to stop over-servicing [10:26] Five ways to say ‘YES’ or ‘NO’ to a client request [11:30] Tips for changing your over-service levels Quotations “None of us want to be busy fools: working super hard to keep clients happy no matter what it takes." Rob Da Costa “Make sure you find the right clients in the first place... that fit your ideal target customer avatar... understands and values the work that you do, understands their part in the whole process and is willing to pay a fair fee." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join me for one of my free value-packed Agency Accelerator LIVE workshopRead my blog series on over-servicing

Welcome to Episode 185 of The Agency Accelerator, where we delve into the power of batching and how it can transform your agency. If you often find yourself overwhelmed and jumping between tasks, feeling exhausted at the end of the day without a sense of accomplishment, then this episode is for you! As agency entrepreneurs, we face constant context switching and interruptions, which hinders our productivity and focus. But fear not, batching is here to save the day! In this episode, I dig into the concept of batching and why it will be a game-changer for you. I discuss the benefits including increased focus, time savings, better work quality, and reduced stress. Plus, I share practical tips on how to implement batching in your agency, from grouping tasks to scheduling dedicated batching blocks. Get ready to take back control of your time and maximise your productivity. Time Stamp [00:00] Introduction to the topic of batching [03:30] Definition of batching and its purpose in scheduling blocks of time for specific tasks [04:43] Benefits of batching [06:13] Don't let your notifications dominate your time! [06:45] How long should a batching block be? [07:22] Practical steps to implement batching into your life and agency [08:50] Challenging your mindset [09:50] Follow your energy levels [10:40] Examples of batching Quotations “Agency work comes with lots of complexity and constant context switching. This type of fragmented work takes a major toll on your productivity and focus.” - Rob Da Costa “The Power of Batching: With some tweaks to your schedule, you can get more high-quality work done in less time, and don't we all want that!” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: FREE Productivity GuidesAgency Accelerator LIVE Workshop

In today's episode, my guest, Joe Ardeeser, from Smart Pricing Table, explores the art of writing a winning proposal. Joe will share his insights on what to do before agreeing to write a proposal, how to structure a proposal effectively, and how to make a great impression with your follow-up. We also discuss the importance of understanding your client's needs, the value of productising services, and the benefits of interactive proposal software. So whether you're an agency owner looking to up your proposal game or a freelance consultant hoping to close more deals, this episode is packed with invaluable tips and strategies. Time Stamp [00:00 Introduction to writing winning proposals for agencies [03:48] What questions should you ask in a sales call? [07:45] Ascertaining your prospect's budget [09:00] How to use 3 pricing examples [09:28] What warning signs to look for that would lead you to walk away from a prospect [12;15] What should a proposal contain? [14:21] Simplify your proposal creation: Define each service and save to a reusable library. [18:59] What should you do when asked to provide design ideas in a proposal? [20:44] What do you do once you complete the proposal? [25:49] How does Smart Pricing Table support the proposal writing process? [30:26] What advice would Joe give his younger self just starting out in business? Quotations “Never send a proposal to a client, instead, book a proposal presentation meeting” - Joe Ardeeser “Creating a Client-Centric Proposal: A prospect doesn’t want to dig through 100 pages to find your price or to find your detailed proposal." - Rob Da Costa “I'd want to ensure that I have access to the decision maker... If I can't get a promise that I can talk to that person, I'd be very hesitant.” - Joe Ardeeser Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Smart Pricing Table Free guide: The Profitable Proposal BlueprintSchedule a demo of Smart Pricing TableJoe’s LinkedIn profileThe Agency Accelerator LIVE Free Workshops

Procrastination and perfectionism can hold agency leaders back from taking action and making progress. We often tell ourselves stories that our work isn’t good enough yet or that we need to know more before launching something new or completing a project. But these limiting beliefs keep us stuck. The expression "progress over perfection" reminds us to focus on moving forward rather than endlessly 'polishing'! Delivering an imperfect product is better than never launching at all. Taking small steps creates momentum while waiting for things to be flawless causes paralysis. In today's episode, we'll discuss strategies for overcoming perfectionist tendencies. How can we challenge our inner critic? What mindset shifts help us value iteration and growth over chasing perfection? What practices help us deliver work, launch new offerings, and make continuous progress? By taking action over aiming for perfection, we build momentum and bring our ideas to life. Progress fuels motivation, while the endless pursuit of perfection is demoralising. Let's explore ways agency leaders can move from paralysis to traction by embracing "progress over perfection”. Time Stamp [00:00] Intro [02:21] The origins of ‘done is better than perfect’ [03:00] Perfectionism is a fast track to failure [03:40] Getting something done is so much better than hanging on to it because you feel it isn't yet perfect [04:28] When is good enough, good enough? Your target audience will answer this question [05:15] 10 reasons why you should get things done and off your plate [05:27] 1. You get results faster! [05:45] 2. Getting something done is overwhelmingly satisfying while perfection may keep us tweaking something forever. [05:58] 3. Remember done is not over, you can still develop your craft, your idea, and your project [06:16] 4. Done rather than perfect means you avoid paralysis [09:27] If you get lost in the detail then stop, and remind yourself of the context [10:20] Understand your minimum standard and start there [10:45] An example of getting a PDF guide designed [11:43] Write PROGRESS OVER PERFECTION on a post-it and remind yourself of it frequently! Quotations “No one is going to get rich off an idea that stays an idea.” - Rob Da Costa “Take off your perfectionist hat and remind yourself of the purpose of the task at hand and who the audience is.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Improve your mindset15 Tools to help you be more productiveSign up to attend a FREE LIVE Agency Accelerator Workshop

In this episode of The Agency Accelerator, Rob is joined by guest Joel Klettke to discuss the hidden power of case studies in the sales process. Joel shares valuable insights on how customer stories can support your new business, the different formats to deploy them, and their importance in winning, upselling and retaining clients. We also delve into the value of creating compelling anonymous case studies, the key elements of a successful case study, and the strategic use of case studies throughout the buyer's journey. Time Stamp [02:43] Case studies are critical for agencies as they demonstrate skills, differentiate themselves from competitors, and provide proof of value [08:12] How do get clients to agree to a case study and when should you ask for them? [14:12] Joel’s view on anonymous case studies (if a client doesn't want you to use their name) [17:00] How can you get clients to share their ROI and metrics with you? [21:19] How do we drive the approval process and ensure things don’t stall at this stage? [25:29] Different levels of content repurposing: nibble, bite, snack, meal & buffet [29:38] How many case studies should you aim for? [32:16] What advice would Joel give his younger self, just starting out in business? Quotations “There are a few assets more powerful at demonstrating how you think, how you treat clients, how you work through problems than a case study. When everyone's making similar promises, it really comes down to your proof and your ability to show that thinking and value in action." — Joel Klettke “When considering how many case studies you need, look at it through the lens of who you're trying to appeal to and what stories will be most relatable for them." — Joel Klettke Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Joel’s LinkedIn profileJoel’s website Register for the next Agency Accelerator LIVE FREE Workshop

Grab a pen and paper, because in today's episode, we're revealing the secrets behind creating high-converting lead magnets that attract and nurture new clients for your agency. You'll discover proven lead magnet strategies to capture emails, nurture leads, and grow your agency. We'll explore the anatomy of effective lead magnets—from irresistible titles to delivering quick value. You'll learn how to promote lead magnets through social media, email, and other key channels to drive opt-ins. We'll debunk common myths and misconceptions about lead magnets. Whether you're just starting out or looking to improve your lead gen, this episode will give you a step-by-step blueprint for leveraging lead magnet magic. Get ready to transform leads into loyal, high-paying clients with specialised lead magnets tailored for your ideal avatar. Let's dive in and unlock the true potential of lead magnets for your agency! Time Stamp [00:00] We start by discussing one mistake agencies make: not building trust before asking for sales. We explore how a lead magnet can be used to show expertise and nurture prospects along the buyer’s journey. [04:21] Some misconceptions: you don’t need lots of lead magnets and they don't have to be long; focus on one good one and market it consistently [08:42] Create a form for visitors to input their name and email and use an email marketing system to trigger an automation for follow-up. [10:25] Once they have downloaded a lead magnet, offer the next step on their buyer's journey, such as a workshop or one-to-one call. This is the next micro-commitment and is rarely the sale Quotations “No one is gonna ever buy from you until they know you, they like you and they trust you." — Rob Da Costa “Any lead magnet you create needs to provide excellent value, give a really quick win to your audience, and it, of course, needs to solve a problem that keeps your audience awake at night." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Creating A Lead Generation System FREE GuideStrategic Email Marketing That Gets Results FREE GuideJoin my FREE Live Agency Accelerator Workshops

Today we are diving into the struggles agency owners face when it comes to letting go and delegating responsibilities. Joined by special guest Rachel Gertz, co-founder of Louder Than Ten, we explore the typical growth journey and share common indicators that agency owners are ready to delegate. From the importance of project managers to building a brand that is not defined by the owner, this episode offers insights and advice to help agency owners transition from micromanagers to visionaries. Learn how to build a strong foundation for your agency's growth and overcome the hurdles of letting go. Time Stamp [00:54] Introduction to Rachel Gertz, co-founder of Louder Than Ten, helping agencies improve project management [04:01] When should you hire your first project manager/account manager? [07:10] Working on your mindset to learn to ‘let go’ [08:46] Separating the leader from the brand [11:04] Knowing when you are ready to let get. Trust and communication [14:01] Plugging the gap between the owner and the rest of the team [16:50[ What systems do you need to put in place to ensure you can consistently grow? [21:40] Training your account managers to respond effectively to clients and not just be ‘people pleasers’! [22:20] 5 answers you can give when a client asks ‘can you just…’. [24:15] Can you train an AM to become a PM and vice versa? [27:56] What are the basic tools and systems to put in place? [31:54] What company KPIs should you share with your team? Quotations “Having a system of communication whereby individuals can pull insights from the person who is the knowledge holder can totally flip a dynamic and make delegation and scaling much easier." ‘My belief is that project managers can make great account managers. However, not all account managers can make great project managers’— Rachel Gertz "The sooner we teach our teams to have a commercial mindset and understand what profit means, the better." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Louder Than Ten websiteRachel’s email:[email protected] my FREE all-value no-sales fortnightly agency workshops

In this week’s episode, we are digging into expanding your comfort zone and getting comfortable with discomfort for personal and professional growth. I discuss the four stages of learning and share strategies to expand your comfort zone. Ultimately, the goal is to continually push beyond your limits and achieve sustainable growth in a manageable and incremental way. Beyond your comfort zone lies excitement and development! Time Stamp [00:00] Introduction: Getting comfortable with discomfort [01:18] Why do we stick to what we know, instead of leaving our comfort zone? [02;50] My story of sticking in my comfort zone [03:36] The benefits of stepping into discomfort [04:00] The 4 levels of learning and comfort, learning and fear zones [08:15] The way to expand your comfort zone [10:18] Reframe discomfort as growth, focus on developing yourself (rather than focusing on results), celebrate wins and get support [13:43] Learn more in my fortnightly value-packed live Agency Accelerator LIVE Workshops Quotations “While it's comfortable to stay in your comfort zone, it's not a place where you are going to grow as a person and as a business owner." - Rob Da Costa “Turn off that internal self-talk that will discourage you from doing anything slightly scary and just get on and do it!” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Register for my FREE all-value and no-sales fortnightly agency Accelerator LIVE workshops

Welcome back to another episode of The Agency Accelerator! In this week's episode, our host, Rob Da Costa, sits down with the brilliant Alyson Caffrey, founder of Operations Agency. Together, they dive deep into the strategies and techniques that agency owners can implement to build a self-running agency, ensuring its success even when they take a much-needed sabbatical. Alyson shares her invaluable insights on professionalising operations, creating systems and processes, and streamlining backend operations. She introduces her Sabbatical Method and Operations Simplified Framework, which empower agency owners to strategically utilise rest to grow their businesses. Time Stamp [00:00] Alyson Caffrey from Operations Agency discusses how to professionalise your operations and implement systems and processes that will allow you to take a sabbatical from your agency. The aim is to build a self-running agency that doesn't rely solely on you! [04:33] Don’t be your own capture, know that you can take time off and get good boundaries. [08:27] Agency owners struggle with perfectionism and trust which leads to poor delegation. Instead of selling their time, they should focus on creating core processes and delegating tasks to their team. [13:13] At what stage in an agency’s evolution should you start to document your processes? [18:10] Keep adding to your processes to build a solid foundation for your agency [22:55] Being numbers-driven and metrics-focused is crucial. Metrics provide insights and inform operational changes. Key metrics create structure and momentum. [25:34] What tools and apps does Alyson recommend to support systemisation [29:46] If Alyson could go back in time and give her younger self, just starting out in business, a piece of advice, what would it be? Quotations “We will have to take some time off at some point, so focus on building your business to support this rather than panicking because you're being forced to take time off!” - Alyson Caffrey “I always say that finances tell us the truth and operational key performance indicators tell us the narrative in between the truths” - Alyson Caffrey “Taking action is better than waiting for perfection” - Alyson Caffrey Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Operations Agency WebsiteSocial media: @operationsagencyYouTube ChannelFree LIVE Agency Growth WorkshopsThe Self-Running Agency Book

Welcome to The Agency Accelerator, the podcast that helps small to mid-sized marketing agencies grow in a profitable, sustainable, and enjoyable way. In today's episode, your host, Rob Da Costa, shares five essential strategies to avoid the feast or famine cycle that many agencies experience. If you're tired of the stress and uncertainty of fluctuating client loads and empty ‘order books’ then this episode is a must-listen. So, let's dive right in and discover how you can achieve stability and sustainable profitable growth in your agency. Time Stamp [00:00] Introduction: Rob outlines why feast or famine happens and why it is so common. [01:10] Strategy 1: Build a strong foundation. Get clear on who you are, who you serve, and have a clear vision. This includes understanding your niche market and its needs. [03:23] Strategy 2: Mitigate risk by diversifying your client portfolio. Avoid relying on a few clients for your revenue. Rob stresses the importance of consistently marketing your agency to attract new leads, no matter how busy you are. [05:01] Strategy 3: Develop an effective sales and marketing plan. Communicate your value proposition across various platforms to attract your ideal target customer. Rob highlights the importance of protecting time for sales and marketing, even during busy periods. [08:09] Strategy 4: Protect time for client delivery. Implement time management strategies to ensure efficient client service. Rob advises changing your mindset about time availability and priorities. [10:04] Strategy 5: Focus on client retention and growth. Build strong client partnerships and generate additional revenue from existing clients. [11:47] Conclusion: Rob shares personal experiences and encourages listeners to implement the strategies discussed to achieve sustainable growth in their agencies. Quotations "Feast or famine cycles in your agency will be detrimental to your business's stability, growth, and stress levels! So you need to implement strategies to help you maintain a consistent stream of clients and revenue." 2. "Protecting time for sales and marketing is crucial, regardless of how busy you are with client service. This will ensure a steady flow of leads and new clients, preventing you from lurching from feast to famine." Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Free niching GuidePodcast episode on niching Join our next Agency Accelerator LIVE Workshop (it’s free!)

Welcome to a brand new episode of The Agency Accelerator, the podcast that is dedicated to helping agency owners build profitable, sustainable, and enjoyable businesses. In today's episode, titled "The Impact of AI on Agencies," our host, Rob Da Costa, sits down with Clodagh Higgins, an experienced digital agency director, consultant, and coach. As experts who have worked with over 1,000 agencies globally, Rob and Clodagh delve into the transformative power of AI in the agency world, discussing its potential benefits, challenges, and the importance of embracing this technology rather than avoiding it. From the impact on work-life balance to the influence on creative content, join us as we navigate the future at the intersection of human expertise and artificial intelligence. Grab a notebook and a coffee and, let's dive into the conversation and discover how agencies can leverage AI to unlock their full potential. Time Stamp [00:00] Introduction. [03:20] The current opportunity for agency owners to embrace AI and focus on work-life balance. [11:15] Exploring the role of AI tools in enhancing agency capacity and automating tasks. [15:30] Addressing concerns about AI tools lacking creativity and the importance of asking the right questions. [19:10] Practical example of using AI tools to automate the process of writing show notes for podcasts. [23:40] The potential of AI tools to handle certain tasks and increase work efficiency. [27:10] Clodagh’s advice to agency owners in embracing AI and finding someone passionate to lead the AI implementation. [30:55] Comparing the impact of AI to the rise of Facebook and the importance of guiding clients through the AI process. [36:00] Conclusion and final thoughts on the opportunities and challenges of AI implementation in agencies. Quotations The term “AI co-pilot is the thing that really needs to be. Somebody your agency needs to be responsible for exploring AI. They are your AI Co-pilot!." — Clodagh Higgins "If you are not looking into AI or if you are thinking it's something you shouldn't be using in your agency then you are going to be left behind quickly." — Rob Da Costa The Future of Work: "I do believe that we will be working less because AI will help us produce more. I think we're going to have more time for creativity." — Clodagh Higgins Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Clodagh’s websiteClodagh’s LinkedIn profileJoin in the conversation and attend one of my free twice-monthly Agency Accelerator LIVE Workshops

Welcome back to another episode of The Agency Accelerator. Today we're diving into a topic that is all too familiar for many marketing agency owners - the burnout epidemic. As agency owners, we often find ourselves overwhelmed, exhausted, and struggling to manage our well-being amidst the demands of running a business. So in this episode, we're going to explore strategies to take charge of our well-being and prevent burnout. So grab your favourite beverage, sit back, and let's get started on this journey towards a healthier and more sustainable agency life! Time Stamp [00:00] Introduction to episode topic: The Burnout Epidemic: Taking Charge of Your Well-Being [01:12] Strategy 1: Create and maintain a clear vision for your agency [02:45] Strategy 2: Set clear expectations with clients from the beginning [04:17] Strategy 3: Focus on one task at a time to increase productivity [05:38] Strategy 4: Plan your day and overestimating time for tasks [07:03] Strategy 5: Delegate tasks to free up time and prevent burnout [09:02] Strategy 6: Implement morning and evening rituals for structure [10:27] Strategy 7: Establish a supportive network to avoid burnout [12:01] Bonus Strategy: Maintain a healthy work-life balance Quotations “When you're going through stressful or busy times, make sure you hang on to your WHY to help you get through the times of craziness” - Rob Da Costa Setting Boundaries with Clients: "It's much easier to get your boundaries with clients right from the beginning than it is to put them in place retrospectively. After all, if a client is used to you responding as soon as they send an email, then, of course, they expect you to respond immediately every time they send an email!" — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Free Agency Accelerator LIVE WorkshopsWinning Back Time - free guide

In this episode of The Agency Accelerator, Ilia Markov from the time tracking management tool, Toggl, discusses the importance of time recording and how it will help agencies manage their capacity, productivity, and profitability. We explore how time tracking is not just about billing clients, but is also a way to analyse where time is going, identify areas for improvement, and optimise operations. We outline the metrics that should be measured, such as billable versus non-billable time percentages, and what constitutes too much billable time. Finally, Ilia emphasises that time tracking is not a tool for spying on employees, but rather to spot inefficiencies, identify early warning signs of burnout, and optimise work. Quotations "The highest performing agency usually are somewhere in the vicinity of 75%, meaning 75% of a client facing employee's total time ends up on an invoice."— Ilia Markov "Regardless of the pricing model that you use, it's important to understand how you are using your main resource...your people! It's very important to understand where their time is going and how it is used." — Ilia Markov Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Toggl (Get 20% off an annual plan using discount code ACCELERATOR)Ilia's LinkedIn profileTwitterJoin my twice monthly FREE live agency workshops

Everyone talks about the concepts of value-pricing and value-selling and it sounds really good in theory. But in reality, a lot of agencies don't know how to apply it or are too scared to start taking a value pricing approach. So they go back to their tried and tested ways of pricing on fixed project fees or selling on time. So in today’s podcast I want to give you five tips and strategies that you can begin using right away to start moving towards a value-based pricing and a value-based selling approach. Time Stamp [01:56] Today’s episode is sponsored by my free masterclass: “3 ways to raise your agency's prices and profits without losing clients”. I'm running this workshop 4 times this month (if you're listening live) or you'll be able to watch a replay. So check out the link below and invest 60 minutes of your time to learn some practical strategies that you can start implementing straight away. [02:21] A story of toothache to explain value-pricing [03:23] A definition of value based selling [03:44] An example of quoting for a web design project [04:18] 5 strategies to move towards a value-based pricing and selling approach that will enable you to charge higher fees and create strong relationships with your clients [04:39] Strategy 1: From the first conversation you have with a prospect focus on the outcomes they are looking for and how they tie back to their business goals [06:35] Strategy 2: Make sure you understand how the wider business will assess the success of your campaign not just the marketing resource that you might be dealing with. [07:07] Strategy 3: When you agree to write a proposal make sure you’re constantly referencing the outcomes that the client is seeking from your work. [07:28] Strategy 4: Price on the outcomes. This doesn’t mean you’re making any kind of guarantees or offering ‘payment by results’, it just means that you are getting everyone’s mind focused on the transformation the client is looking for from being in pain to not being in pain. [08:11] Strategy 5: Don’t discount! If they want a lower fee and discuss which aspects of the project they don’t want to include! [08:44] Pricing is 50% mindset and 50% application Quotations “Getting your pricing right is 50% mindset and 50% application.” - Rob Da Costa “Brave agencies will spend 90% of their time in a prospect meeting in fact-find mode and 10% presenting their agency.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download my FREE guide on value-pricing & value-sellingJoin my FREE masterclass on value-pricing and value-selling

Introduction In this episode of The Agency Accelerator Podcast, Rob Da Costa explores how artificial intelligence (AI) can enhance work and team productivity. He highlights examples of AI tools such as Chat GPT and Bard to improve writing skills and how analytical tools can extract valuable data for customer insights and targeting. Rob predicts key trends in AI integration, including the collaboration between humans and AI to improve efficiency. He also addresses ownership and plagiarism concerns for AI-generated content. Finally, he discusses what lies in the future for agencies and AI. Topics Covered In This Episode: History and practical application of AIRob Da Costa's experience with using AI toolsKey trends in the integration of AI into agency lifeAI tools for marketing agenciesChallenges with AI-generated content and copyright ownershipHow AI is enabling agency teams to move to a more strategic levelThe need for agencies to differentiate themselves in a world where AI may commoditize certain tasksTop 10 AI tools to use todayWhat is on the horizon for AI Quotes The Rise of AI: "The one thing is for sure, you should be embracing AI." - Rob Da Costa We need to make sure we are elevating what we do and having a clear point of differentiation. But we absolutely need to be embracing tools to help us with creativity and content creation, whether that be written text, images or video - because AI is going to make that much, much easier." — Rob Da Costa Useful links: Here are the top AI tools for marketing agencies, mentioned in this episode: 1. ChatGPT 2. Adobe Sensei 3. Google Cloud AI 4. IBM Watson 5. Salesforce Einstein 6. HubSpot Marketing Hub 7. Sprout Social 8. WordStream Advisor 9. Hootsuite Amplify 10. Marketo Engage Save your seat for my next Agency Accelerator LIVE series of FREE agency workshops

In this week’s podcast, Rob talks to Jenny Plant from Account Management Skills about effective account management. They discuss the importance of building respectful relationships with clients and the value of sales training for account managers. They also delve into when and if you should be splitting account management and project management roles in your agency, touching on the benefits and challenges of doing so. Key takeaways include the four levels of client value, the different DISC profiles of account managers and project managers, and the importance of acknowledging the different skill sets in agency roles. Time Stamp [01:58] Jenny outlines the importance of sales training for account managers and notes the missed opportunity for agencies without investing in this skill. [07:27] 4 Levels of Client Value: Tips for Growth: Level 1 is excellent service, Level 2 is delivering a fantastic customer experience. Level 3 is focusing on an outcome and Level 4 is discussing the future and upselling additional services. [11:14] Account managers should prioritise delivering outcomes, being strategic partners, and proactively informing clients of additional services. [18:37] Importance of considering natural behaviors and skill sets of different agency roles like project managers and account managers. Differences highlighted based on profiling data, with account managers focused on communication, presentation, and relationship building. [23:21] Struggle of account managers with business development leads to hiring business development professionals who may not be successful. Splitting into account manager and project manager roles might alleviate it, but effective collaboration between the two is crucial. [28:51] Good account managers recognise a respectful and balanced relationship with clients, step out of their comfort zones, identify opportunities, retain and grow clients. Final question to guest: what advice would you give your younger self starting out in business? Quotations “When they ask clients the question, would you like your agency to leverage the understanding they have working with other clients and share it with you? 100% of clients say yes, but less than 20% of agencies actually do that." — Jenny Plant "Don't assume that as your career develops, you will naturally be a full, rounded account manager. Those skills need to be taught." — Rob Da Costa "The Zone of Wasted Effort": "There's a point that you reach in the client relationship where you need to be bringing new ideas and painting a picture of the future, being critical, getting involved in their business and helping them develop further. But instead, you're just stuck in this retentive account retention loop."— Jenny Plant Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Account Management Skills' WebsiteFind Jenny on LinkedInRegister for my FREEE value-packed Agency Accelerator LIVE events (every Wednesday morning at 9am(UK)

It's worth revisiting one of our more popular podcast episodes because we all want to build our agency in a sustainable and profitable way and there are 4 foundations we need to focus on to achieve this. We dig into them in this actionable episode. We can get seduced by so many ideas about how to build our agency because there are a lot of people out there telling you what you should be doing and that can be really confusing. We can end up being run ragged, pulled in 100 different directions implementing the latest idea or trendy strategy. But at the end of the day, there are only four foundational areas you need to focus on to build a robust agency that you can then start scaling using three advanced strategies. So that is what we are digging into today. Time Stamp [00:00] Introduction [01:12] The dangers of chasing shiny new objects [01:51] The 4 agency foundations: [02:17] Foundation 1: Knowing your audience - the importance of having a clear niche [04:28] Foundation 2: Creating a clear living roadmap for your agency [06:26] Foundation 3: Build a repeatable marketing system to generate a consistent flow of new leads [07:45] Foundation 4: Convert your leads into loyal clients [09:42] Growth 5: Client retention: How to maximise the value of existing clients [10:13] Growth 6: Growing your team to get work off your plate [11:21] Growth 7: Getting work off your plate and make yourself redundant! [11:38] Grow [13:20] Join me on my FREE LIVE Masterclass: Elevate Your Role to CEO (dacostacoaching.co.uk/masterclass-CEO-2022) [14:58] Avoid being a busy fool and focus on the things that move the needle Quotations “In a recent poll I ran, 68% of respondents said they had one niche and 32% had several” - Rob Da Costa “Make sure you focus your limited time on the hot prospects and not the time wasters.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Save Your Seat For My FREE Agency Accelerator LIVE WorkshopsThe Self-Running Implementation GroupNiching GuideLinkedIn podcast

In this episode, host Rob Da Costa is joined by Arnaud Belinga, co-founder of Breakcold, a social selling and CRM platform. They discuss the importance of social selling and how it can be used as part of a business development strategy. Engaging with prospects on social media platforms such as LinkedIn is becoming increasingly important, especially for B2B businesses. They also discuss how to use automation in a smarter way as part of social selling and highlight some success stories of using social selling strategies to build personal brand authority and to gain referrals. Arnaud shares his experiences of creating his own start-up and lessons learned along the way Time Stamp [00:00] Social Selling: The Key to Your Sales Strategy [05:24] The Importance of Engaging with Prospects on Social Media As Part Of Your Sales Process [09:40] Two Strategies for Effective Social Media Targeting [12:10] Be Warned Against Improper Use of LinkedIn Automation [17:46] Top B2B Sales Pros Avoid Automation for Success [20:37] Sales and Marketing Lines Blurred: A New Trend [28:04] Experience Matters More Than Age In Business [29:41] From Bad Programmer to Marketing Professional: Tips & Insights Quotations “Social selling is essentially a way to do B2B sales with social media." — Arnaud Belinga “The only way to close customers when you don't have a clear advantage and distinguished offer is to be the most likeable service provider." — Arnaud Belinga 'If you're operating with a clear niche, then it becomes much easier to identify your ideal target customer and therefore it becomes much easier in LinkedIn search to find those people.'" — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Reach Arnaud at [email protected], or visit the websiteJoin me on my weekly FREE Agency Accelerator LIVE events

In this episode of the Agency Accelerator Podcast, host Rob Da Costa delves into the topic of profitability. He provides advice on ideal profit margins and four key areas that can impact the bottom line: undercharging, over-servicing, not using time efficiently, and high client turnover. [00:32] Introduction [01:13[ Overview of the episode: Rob talks about the focus on profitability in this episode [03:21] Ideal profit margins: Rob discusses gross profit and net profit targets for agencies [06:10] Impact of undercharging: Rob talks about charging a fair price and understanding client outcomes [08:25] Impact of over-servicing: Rob advises against giving away too much for free [09:55] Impact of high client turnover: Rob stresses the importance of retaining clients [11:39] Impact of not using time efficiently: Rob discusses how to create more efficient processes [16:05] Recap and invitation: Rob summarizes the key points of the episode and invites listeners to join Agency Accelerator Live Quotes "Focus your pricing based on the value that the client will receive not the time it will take!" Rob Da Costa "If you're not making enough money, four on four areas - undercharging, over-servicing, poor time management and high client turnover." Rob Da Costa "The more value you can add, the more you can differentiate yourself in the marketplace and the more you can move away from just being a commodity based on price." Rob Da Costa Useful links Register for the next Agency Accelerator LIVE

In this episode of The Agency Accelerator, we focus on staff utilisation. My guest, Ryan Watson from Upsourced, shares his experiences and advice to help agencies grow profitably by focusing on utilisation. The goal is to avoid being busy but not profitable! Ryan categorises agencies into growth stages, discussing when utilisation becomes a priority. He also emphasises the importance of time tracking for creating a feedback loop to determine gross and project profits. The target utilisation rate for each team member should be approximately 80%. The episode shares insights on how agencies can achieve this to create sustainable & profitable growth. Time Stamp [01:53] The importance of measuring utilisation to maximise agency profit [04:25] The misconception of capacity in agencies [06:16] Breaking down agency growth stages: From 'create' to 'build' [09:03] Margins matter: Navigating profitable business strategies [11:04] How to measure utilisation and billable hours [15:47] Optimal service utilisation for maximum profitability [18:20] The downside of aiming for 100% workforce utilisation [22:31] Monthly feedback loops are crucial for profit growth [26:06] Balancing time-tracking and cultural resistance [29:21] Advice to Ryan's younger self - No one really knows what they're doing! Useful Quotes "Utilisation becomes a priority as a business heads towards a million dollars in revenue." Ryan Watson "Utilisation is one of the two key diagnostic metrics to improve profitability." Ryan Watson "I don't believe there is a more effective way of measuring utilisation than implementing time tracking" Rob Da Costa Useful Links Upsourcedaccounting.comRyan on Twitter Some time tracking tools mentioned in the episode: HarvestStreamTimeTogglParallax

On this episode of The Agency Accelerator, host Rob Da Costa dives into the crucial topic of middle-of-funnel marketing. He explains why agencies should focus on educating potential clients and providing genuine value that helps them move closer to making a purchase decision. Tune in to discover how to master the middle of the funnel and build customer trust, authority, and loyalty. Time Stamp [00:00] Introduction: In this episode of Agency Accelerator, we will discuss the importance of focusing marketing efforts on middle-of-funnel activities. [00:42] What is the middle of the funnel? Rob explains that the middle of the funnel is where you nurture new leads, educate them, and provide genuine value to bring them closer to purchasing. [01:15] Why is the middle of the funnel important? Rob explains that agencies tend to generate new leads coming into their business, but they are not good at the next stage, which is the middle of the funnel. He says effective middle-of-the-funnel marketing activities can help businesses build trust, establish authority, and increase customer loyalty. [02:12] Examples of middle-of-the-funnel marketing activities. Rob explains that examples could include email nurturing campaigns, webinars, free trainings, detailed case studies, free trials, strategy calls or free consultations. [03:30] Providing genuine value. Rob talks about how providing genuine value can help to build trust, establish authority, and increase loyalty with prospects, which may ultimately lead to a conversion. [04:20] Starting with a clear niche and understanding the customer. Rob emphasises the importance of having a clear niche and really understanding the customer. He suggests agencies address specific challenges or concerns that potential customers may have that keep them awake at night and then start to provide solutions to those problems. [05:22] Personalise your messaging. Rob talks about the importance of personalising messaging as much as possible to ensure relevance and effectiveness. [06:05] Offer free trials or consultations. Rob recommends offering free trials, free demos, or free consultations to your potential customers as a way of building trust and demonstrating value. [06:45] Engage with your audience. Rob emphasises the importance of engaging with your audience, whether it's through social media, webinars, or other channels. [07:12] In conclusion, middle-of-the-funnel marketing activities are essential to building and scaling a successful agency. By providing genuine value to potential customers, agencies can build trust, establish authority, and increase customer loyalty, ultimately leading to more conversions and greater success. Useful quotes 1. "The middle of the funnel is where you really build trust with your potential customers, and ultimately, that's what's going to lead to conversions." - Rob Da Costa 2. "Middle-of-the-funnel marketing is all about providing genuine value to potential customers, rather than just pushing sales pitches onto them." - Rob Da Costa 3. "If you're only focusing on top-of-the-funnel marketing, you're missing out on a massive opportunity to really connect with your audience and build lasting relationships." - Rob Da Costa Useful links mentioned in the episode Niching GuideRegister for my Agency Accelerator LIVE FREE Training

On this episode of The Agency Accelerator, we delve into the common challenges marketing agencies encounter regarding growth. Rob provides insights into overcoming obstacles such as a lack of leads, inability to scale, cash flow and stagnant client growth. The podcast emphasises the importance of having a strong foundation for growth by delegating work (to ultimately work towards creating a self-running agency). Listeners will learn how to create a clear roadmap and maintain margins and how to take your team on the journey with you. Time Stamp 00:00 Introduction 00:50 Overview of the common obstacles that marketing agencies face in terms of growth 02:35 Importance of having a solid foundation for growth 04:20 Difficulty in generating leads and closing deals 06:10 Stagnant client growth and the challenge of scaling 09:00 Importance of delegating work to build a self-running agency 11:15 Tips for creating a clear roadmap for growth and maintaining margins Quotations "Without a clear roadmap, you’re driving a car without a destination in mind. You may eventually get somewhere, but it will take longer, and you might end up lost along the way." Rob Da Costa "Your job as a business owner is not to be the best at everything, but to be the best at delegating and building a team of experts around you." Rob Da Costa "Scaling doesn't mean just adding more employees, it means building a scalable business model that can support growth without sacrificing quality." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Further reading: "The Four Systems You Need To Grow Your Agency" (blog post)"How to Build a Strong Foundation for Growth in Your Agency" (podcast episode)"6 Ways to Scale Your Agency Without Sacrificing Quality" (blog post)

In this episode, we delve into the common problem of ghosting agencies face when prospects fail to respond after receiving a proposal. Rob shares how agencies can prevent ghosting by better qualifying prospects before sending proposals, better understanding their budgets and timelines, and building strong relationships from the beginning. We also explore how creating a sense of urgency and providing clear next steps can help move prospects towards a decision while following up effectively and being tenacious in pursuing them can increase the chances of closing a deal. Tune in to discover how to tackle ghosting and win long-term business. Time Stamp 00:00 - Introduction: Rob introduces the topic of ghosting in the agency world, and provides a brief overview of the key facts that will be discussed in the episode. 02:07 - Qualifying Prospects: Rob explains the importance of properly qualifying prospects to prevent ghosting. He discusses how agencies can better understand a prospect's budget, timeline, and overall fit before agreeing to send a proposal. 04:01 - Building Relationships: Rob emphasises the value of building strong relationships with prospects from the beginning of the sales process. He explains that by positioning yourselves as experts and understanding the prospect's needs, agencies can increase their chances of winning and retaining long-term business. 4:58 - Creating Urgency: Rob shares tips on creating a sense of urgency in the sales process. He discusses how clear next steps, deadlines, and time-limited offers can help move prospects towards a decision. 6:39 - Following Up: Rob emphasises the importance of following up effectively and being tenacious in pursuing prospects. He shares tactics for following up with prospects, such as using personalised messaging and checking in regularly. 08:41 - Conclusion: Rob summarises the key takeaways from the episode Quotations "Preventing ghosting begins by qualifying prospects thoroughly. It's not about rushing to get a proposal in front of them, it's about truly understanding their needs and identifying whether they are a good fit for your agency." Rob Da Costa "By positioning yourself as an expert and getting to know the prospect's business, you can build trust and confidence that you are the right fit." Rob Da Costa "Following up is key to prevent ghosting, but it's important to do it effectively. Focus on creating urgency and clear next steps, and don't be afraid to be tenacious in pursuing prospects." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Further reading: "How to create a sales follow-up process": This article provides tips on how to effectively follow up with prospects and increase the chances of closing a deal."5 proven strategies to deal with indecisive prospects": This article provides helpful insights on how to approach prospects who may be hesitant to make a decision. "How to build trust and rapport with new clients": This article provides guidance on how to establish a strong relationship with prospects from the beginning

In this episode of The Agency Accelerator, Noel Andrews, founder of Job Rack, joins the podcast to discuss how to make remote workers feel like part of the team. The conversation covers topics such as setting clear expectations, providing feedback, and the differences between freelancers and core team members. The importance of regular check-ins and scorecards is emphasised, along with the use of communication tools such as Slack and Loom. The benefits and challenges of hiring offshore talent are also discussed. Business owners looking to grow a profitable, sustainable, and enjoyable agency will find valuable advice and experiences shared in this episode. Time Stamp [00:00] Noel Andrews runs Jobrack EU, helping businesses hire remote team members from Eastern Europe [02:55] Invest time and energy in onboarding to foster company culture, technical skills, and interpersonal connection. [06:30] Team meetings should be fun and include personal questions; use Geekbot for automated stand ups; have 1-1s with scorecards to review performance. [10:09] Communication and project management tools (Slack, MS Teams, Zoom, Around Co, Myro), Send Wish Online for birthday and work anniversary cards, Loom for check-ins. [15:31] Hiring offshore can provide high-quality English speakers, but how and when do you introduce them to your clients? [21:57] Set clear expectations, give permission to ask questions, give feedback and encourage ownership of changing. [26:07] Focus on outputs, not hours, but don't expect freelancers to do multiple jobs. Quotations "Investing in Onboarding is crucial so invest the time to explain how you want them to work and fit in with your team and your culture." Noel Andrews "We need to assess the performance of our staff on outcomes and outputs, not the hours that they're working." Rob Da Costa "The AID Model (Action, Impact, Do Differently): "When we give feedback, discussing the impact can help encourage ownership and change” Noel Andrews Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Job Rack websiteReach out to Noel: [email protected] guide on delegation

In this episode, Rob Da Costa dives into the importance of agencies understanding the buyer's journey. Rob breaks down the three stages of the buyer's journey - awareness, consideration, and decision - and explains the common mistakes agencies make with their marketing. In the first stage, awareness, Rob suggests creating short-form marketing content to get people to know more about your agency. In the second stage, consideration, education-based marketing is used to provide more detailed content to nurture leads. Finally, in the decision-making stage, the agency needs to gain the trust of the leads by proving that they can solve their pain points. Tune in for more insights on understanding the buyer's journey. Time Stamp 00:00 Introduction Rob introduces the topic of understanding the buyer's journey and the 3 key stages. 01:34 Importance of understanding the buyer's journey for agencies Rob stresses the importance of understanding the buyer's journey and how it impacts how agencies market themselves and communicate with potential clients. 03:18 The stages of the buyer's journey Rob breaks down the three stages of the buyer's journey: awareness, consideration, and decision. 04:51 Overlaying marketing communication across the three stages Rob discusses the mistake agencies often make by not overlaying their marketing communication across the three stages of know, like, and trust. 06:58 First stage: Awareness Rob explains the first stage of the buyer's journey, awareness, where short-form marketing content is created to get people to learn more about your agency and how you can help them. 09:21 Second stage: Consideration Rob dives into the second stage of the buyer's journey, consideration, where education-based marketing is used to provide more detailed content to nurture leads and build like. 12:41 Third stage: Decision Rob concludes the episode by discussing the third stage of the buyer's journey, decision-making, where the agency needs to gain the trust of the leads and prove that they can solve their pain points. Quotations “If you're not considering the buyer's journey when creating your agency's marketing content, you're likely missing out on potential leads and sales." Rob Da Costa "In the consideration stage, educate your leads with more detailed content that helps them recognise your agency as THE experts." Rob Da Costa "When it comes to the decision-making stage, gaining trust is key - focus on demonstrating that your agency has a proven track record of solving pain points for clients." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Further reading Buyer's Journey: What It Is and Why It's Important for AgenciesEducation-Based Marketing: The Key to Nurturing Leads in the Consideration StageBuilding Trust with Your Audience: How to Use Content Marketing to Establish Authority

Resourcing continues to be a challenge for most agencies. Should you hire in-house full-time staff, remote workers or can you build your agency using freelancers? To answer these questions and more I am joined by David Wain-Heapy And Bachir Smahi, former agency owners and now running a remote resourcing agency, Prodigi. Time Stamp [00:36] Introduction [00:54] Running and selling your eCommerce marketing agency, Best Response Media [02:08] When you started your agency, did you always plan to sell the agency one day? [03:05] Where did the idea for Prodigi come from? [05:40] What led you to sell, how did it come about? [12:28] Tell us more about the clients you work for today and the challenges they have. [13:56] What objections do people have to hiring remote workers (and how do you overcome them)? [18:10] Can remote workers work for all roles (e.g. writers, account managers etc.)? [21:20] How do you go about finding the ideal candidate for a client? [23:30] How do I manage a remote worker and keep them engaged? [26:40] How can we build our agency using freelance staff? [30:17] Is there a point to switch from a freelancer to a full-time employee? [32:44] If you could go back in time and give your younger self one piece of advice, what would it be? Quotations “Focus on building a great business and everything else will follow.” - David Wain-Heapy “Stop micromanaging and instead, focus on outputs.” - Bachir Smahi Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Prodigi’s websiteDavid’s LinkedIn profileBachir’s LinkedIn profileFree Delegation Guide

As an agency owner, managing your time effectively is crucial to ensure that you can accomplish everything that needs to be done. But sometimes we get really busy focusing on client work and all our best-laid plans go out the window. So in today's podcast episode, I share with you some tips to help you manage your time when you get really busy. Time Stamp [00:55] introduction to 7 tips to manage your time more effectively [01:31] Prioritise your tasks: Determine which tasks are most important and need to be done immediately, and which ones can wait. [05:27] Set realistic goals: Be realistic about what you can accomplish in a day or week, and set goals accordingly. [06:30] Create a schedule: Create a schedule for yourself that includes all of the tasks you need to accomplish, as well as any appointments or meetings you have. [08:48] Delegate tasks: If possible, delegate some of the less critical tasks to employees or freelancers. [10:34] Use technology to your advantage: There are many tools and apps available that can help you manage your time more effectively, such as calendar apps, to-do list apps, and project management software. [11:12] Take breaks: It's important to take breaks throughout the day to avoid burnout and maintain productivity. Make sure to schedule breaks into your schedule so that you have time to recharge. [12:08] Develop good boundaries and learn to say no: remember when you say YES to something you are saying NO to something else. Quotations “Remember when you say YES to something you are saying NO to something else.” - Rob Da Costa “There are just 3 pots of time you should focus on: REVENUE, STRATEGY and ADMIN” - Rob Da Costa “Don’t be a busy fool focusing on tasks that don’t move your agency forwards” - name Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download your FREE Delegation GuideIt’s doesn't have to be ‘lonely at the top’ anymore, join my agency community

David Blois is an agency M&A Expert and founder of M&A Advisory and I sat down with him to discuss succession planning, maximising the value of your agency if you are thinking of selling and the best routes to finding a buyer. Time Stamp [00:00] Introduction [01:05] Is there still demand for acquisition in the past few crazy years? [02:00] Tips and advice on planning to sell your agency one day [04:08] Why there is often a big gap between the agency owner and the rest of the business [04:39] How do you build value into your business? [06:52] What should you look for in a potential partner or buyer? [11:20] Some of the mistakes I made when selling my agency [13:00] How do you value your agency? [16:15] When is the best time to sell an agency? [18:40] The one piece of advice I would give anyone who wants to sell their agency [21:40] The value of your business is based on the quality of your proposition [22:59] If you could go back in time and give your younger self one piece of advice, what would it be? Quotations “It’s important to build a 2nd tier management team and often it’s best done from the ground up” - David Blois “Create scaleable systems and processes to add value to your agency” - Rob Da Costa “You need choice when looking for a buyer, just like you would if you were buying a new home.” - David Blois “Minimise the discount factors and maximise the premium factors to get the best value for your agency” - David Blois Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: [email protected] The Self-Running Agency (and get to speak with David directly as he heads up one of our Expert Training Sessions)

I have been out in South Afrrica for the past 10 weeks, living and working like a local (rather than being on holiday). In today’s podcast I explore what it’s like to live and work as a digital nomad. I share the major advantages and disadvantages - in the hope that it might inspire you. Time Stamp [00:00] Introduction [01:11] I have worked away from the UK during the winter for the past few years and it has allowed me to travel and experience different cultures, whilst still earning a living [01:55] Why I love South Africa [02:23] 5 benefits and 5 disadvantages of working and living in Cape Town [02:41] Benefit 1: The sunshine and general climate [04:10] Benefit 2: Low cost of living [05:26] Benefit 3: Easy to explore the country [06:15] Benefit 4: Networking and meeting new people [07:23] Benefit 5: Lack of time difference between South Africa and the UK [08:38] Disadvantage 1 (& 2): Load shedding (daily power cuts) [11:00] Disadvantage 3: Being homesick [11:36] Disadvantage 4: Is it safe to be in South Africa? [12:35] Disadvantage 5: Working beyond 3 months [13:44] What you need to become a digital nomad [13:44] Other examples of clients leading a digital nomad lifestyle Quotations “The digital nomad lifestyle is great if you have a sense of adventure and are willing to be away from home” - Rob Da Costa “Pick up your tennis racket and bat away the excuses that stop you stepping out of your comfort zone” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Blog: What I learned from a month in Cape Town

There is a new player in the agency education space and today I am chatting with Dr. Baris Onay from Agency Growth Events. We discuss some of the agency trends we can expect to see in 2023 and learn more about the Agency Growth Book and future planned events. Time Stamp [00:00] Introduction [01:37] How did Agency Events come about? [03:31] Why create a new event and write a book focused on the agency world? [06:40] Key themes covered in the 115-page book: Excelling at new businessCreating new products and servicesObtaining operational excellenceTechnologyLeadership & teamsBusiness planning until your exit [09:21] Why being an entrepreneur and managing a team don’t always mix well [12:00] What does succession planning mean? Not just selling your business [14:55] Trends Baris spotted during the event and in his network [19:48] Plans for additional agency books and agency events in 2023 [22:20] If you could back in time and give your younger self a piece of advice, what would it be? Quotations “Selling your business is not always the fairy tale you hoped for.” - Dr. Baris Onay “The answers are not in the room you are in right now so get out and talk to people” Dr. Baris Onay “Let’s not talk ourselves into a recession - it will cause your agency to make bad decisions” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download your FREE copy of The Agency Growth BookBaris’ LinkedIn profileThe Self-Running Agency book

How good are you at giving challenging feedback so that the other person hears you and takes action? In this episode, I share 6 tips on how to give difficult feedback. Time Stamp [01:20] We all have to give difficult feedback at some point or another [02:05] Types of feedback you might have to give [02:35] Never sugar coat your feedback if you want to be heard [03:30] When should you give feedback? [05:40] 6 tips/things to consider when giving challenging feedback [09:14] Why you must consider where the other person is at and how receptive are they to receiving the feedback? Quotations “If you want to be heard, then never sugar coat feedback or use the sh*t sandwich approach!” - Rob Da Costa “You always need to have 2 pieces of evidence when giving challenging feedback” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: The Self-Running Agency Implementation GroupTake my brand new quiz to identify your top challenges and receive curated appropriate content

Today we are discussing growing and scaling your agency and succession planning with Trenton Moss. This is a very honest ‘warts & all’ conversation where Trenton shares the ups and downs of growing his agency. After 15 years he sold his £3m agency before starting his current business Team Sterka. Time Stamp [01:30] Trenton’s 15-year journey of starting and selling his agency [03:45] The catalyst ‘moment’ to starting our own business [04:05] The milestones and hurdles of growth [06:24] The choice between being a freelancer and growing an agency [06:46] How Trenton’s role changed during the growth of his agency [10:30] How Trenton managed to delegate and ‘let go’ [13:04] The one clear lesson Rob learnt when running his agency [14:00] The importance of having clear roles & responsibilities [16:31] Why did Trenton decide to sell his agency? [18:34] Don’t sell your agency when you are feeling worn out, tired and stressed [19:25] The process for selling the agency over a 9-month period [22:00] How Trenton negotiated a no ‘tie-in’ period [23:40] 3 reasons why we don’t make a sale happen [25:33] The importance of thinking about what’s next before you sell your agency [26:00] The challenges of working for someone else! {26:55] Why did you start an upskilling business? [29:30] If you could go back in time and give your younger self one piece of advice, what would it be? Quotations “There is no manual or set of rules to growing an agency - you have to keep trying and flexing to find what works” - Trenton Moss “Hanging out with other agency owners to learn and get advice is so invaluable” - Trenton Moss “Alot of agency owners are control freaks so they find it hard to let go and delegate” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Trenton’s LinkedIn ProfileGrow your agency with The Self-Running Agency

If you have ever considered hiring a coach or an external advisor then today I want to share 10 things you won’t be told and things to look out for and consider when hiring some external support. Time Stamp [00:00] Intro [01:00] Take my brand new quiz to provide you with specific curated content [01:49] Why every agency should have a coach to ensure you are performing at your best [02:21] The coaching market is completely unregulared - look for experience over qualifications [03:10] Look for someone who has strong emotional intelligence and empathy [03:20] Look for a coach that works within a specific niche (rather than a generalist) [05:40] 10 questions to ask a coach when looking to hire some external help [09:23] What can a coach help you achieve? Quotations “Sportsmen hire a coach to help them perform at their best - you should do the same for your business” - Rob Da Costa “There is nothing more frustrating than being given academic advice that you have no idea how to apply to your agency ” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Take the quiz to provide you with curated contentFree Strategy Call

Mindset and training our brains to think in a certain way play such a big part in our productivity. In today's episode, I'm joined by Blaine Oelkers and we're exploring the 30-minute hour and the 21-second way of forming a habit. A fascinating discussion where I learned a lot. So grab a pen and paper, clear your schedule for the next 30 minutes and join me as we learn how to be super productive and create new habits in 21 seconds and also work ‘30-minute’ hours. Time Stamp [00:00] Intro [02:10] How did Blaine get into the world of productivity? What were his ‘lightbulb moments’? [04:30] Why did Blaine decide to become a work-from-home dad? [06:50] How do you influence yourself? “Selfluence” [07:35] How to get an hour of stuff done in just 30 minutes [11:10] What do most people, at the end of their life, wish for? (hint: it's never more money!) [12:10] How to we actually achieve the 30-minute hour? [14:00] PDF - Plan - Delegate - Focus [20:00] How to avoid the 90-minute hour! [23:30] The importance of batching (single-tasking) [27:16] How do we make sure we don’t fall back into bad time management habits? [32:35] How to form new habits in 21 seconds rather than 21 days [36:47] What advice would you give your younger self, just starting out in business? Quotations “What you think about you bring about” - Blaine Oelkers “Which day of the year are you 3-10 times more productive? The day before vacation!” - Blaine Oelkers “Never let a day end without planning the next day.” - Blaine Oelkers Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: BlaineTEDX.com2023 Productivity eBook

What can you do to give yourself the best chance of winning a pitch or proposal you write. This was a question that was recently asked in one of my monthly group coaching calls. We had some great answers so I thought I would dig into this in today’s podcast. Time Stamp [00:00] Intro [01:20] We are all time poor so we need to use our business development time carefully and be selective about what proposals you should agree to write [02:04] Start by qualifying your leads carefully (which means having a clear niche and knowing who your ideal target customer is) [02:56] The Sales Funnel - and where you should invest your time [03:35] The 3-5 non-negotiable questions that must be answered before you agree to invest more time [04:25] Use education based marketing content (rather than your time) to educate your audience [05:22] The importance of building a relationship with the prospect before responding to the brief [06:05] Find out who the decision-makers are [06:50] Get a date in the diary for a follow-up call BEFORE you send the proposal [07:30] Get the audience involved in a pitch and bring the team who will work on the account [08:17] Start your proposal by making it all about the client (not your agency!) [09:17] SLOW DOWN TO SPEED UP! Quotations “Slow down to speed up - get your 3-5 non-negotiable questions answered BEFORE agreeing to pitch or write a proposal” - Rob Da Costa “Use content on your website (rather than your time) to educate your audience.” - Rob Da Costa “In order to not be ghosted, get a date in the diary for a follow-up call BEFORE you send the proposal” - name Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Step-by-step Guide To Defining Your Niche (free ebook)How to Define Your Ideal Target Customer (free ebook)Writing the Winning Pitch or Proposal - Learn The 24 Tips For Writing Engaging Proposals And Pitches - (free ebook)

There is no doubt that we are heading towards more challenging times, so what are the practical areas you should focus on and how do you retain a ‘growth mindset’? I'm excited to be joined by Nicky Billou today to talk about how to not only survive in a recession but also thrive and grow your agency Nicky Billou is an author of several best-selling business books, a podcaster, a speaker and the co-founder of eCircle Academy. Time Stamp [00:00] Intro [01:45] How can a small business grow and thrive when times are more challenging? [04:45] Don’t run your business today like you did last year! [05:15] Think about how you can be a guest on other people’s podcasts to reach a much bigger audience than you normally reach [07:20] What practical examples can you share as to what businesses should be doing when times are tough? [10:35] How to grow to £1m whilst working 10-20 hours less per week [16:20] Be a specialist, not a generalist [17:18] Charge appropriately based on value, not time and materials [17:53] Invest in your most important asset - YOU! [21:06] Have a way to stand out in the marketplace - become a thought-leader [24:57] A story of servicing human beings not businesses [30:35] Nicky’s advice to his younger self Quotations “The greatest successes in history have come from chaotic times” - Brian Scudamore “Mindset is what separates successful businesses from failing ones - esp in a recession.” - Rob Da Costa “Your clients are not buying into your services they are buying their way out of a problem” - Nicky Billou Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: https://ecircleacademy.com/The Self-Running Agency Implementation Group

It’s that time of year when I collate all of my favourite tools and apps into a handy guide (which you can download for free so check out the links below). In today’s episode, I am going to talk you through my favourite tools and explain why they made my top 15 list. I spent loads of time researching and playing with tools and I'm sharing my top 15 so you don't have to waste any time looking for best-to-breed tools and apps to help you run your business. Time Stamp [00:55] Let’s remove distractions and save time chasing shiny new objects. To help you achieve this I have put together my favourite tools and apps that support me to run my business to help you get laser focused in 2023. [02:00] Kartra - the all-in-one platform that supports me in running my business [04:30] WebinarJam and Everwebinar - to help you run live and on-demand webinars [06:00] Loom - cloud-based video - to help you build more engagement with your audience [07:12] FinalCutPro for more professional video editing software (with a steep learning curve!) [08:00] Canva - for creating designs such as social media posts, YouTube Thumbnails, PDFs etc. [08:50] ConvertKit for email automation/marketing [10:00] Waalaxy for LinkedIn automation [11:02] ReMarkable2 - eInk paper tablet to become paper-free. [12:20] Toby - Chrome app to organise my most frequently used websites/tabs [13:07] Amazing Marvin - for daily, weekly, and monthly planning [14:24] AddEvent - to make adding calendar bookings to your diary very simple [14:58] ASANA - project management tool [15:27] Thrive Architect for WordPress website management and design [16:20] SurferSEO - for SEO improvement advice for non-techies [16:57] Honourable mentions: Zoom, Google Drive, Xero [17:10] My top 5 tools from my 2023 list Quotations “Do you want to buy best-of-breed products or an all-in-one platform?” - Rob Da Costa “My reMarkable2 is a great example of a product doing just one thing but doing it really well.” - Rob Da Costa “The tools you use in your business should be seamless and help you run your business more effectively.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download your free tools & apps guideKartraWebinarJamEverWebinarLoomFinalCutProCanvaConvertKitWaalaxyReMarkable2TobyAmazing MarvinAddEventASANAThrive ArchitectSurferSEO

We are all really busy but no one wants to be a busy fool - filling our days with tasks that don’t move the needle for our agency. So how do you make sure you are focussing on the right tasks, how do you get really organised and how do you avoid chasing shiny new objects? These are just some of the questions we get answered in this week’s episode with my guest, Chelsey Newmyer. Time Stamp [01:41] What are some of the common mistakes busy agency owners make when it comes to organising their time and prioritisation? [03:40] Why you should start your day with just 3-5 tasks [04:13] Why are so many small business owners poor at time management and prioritisation? [06:31] 3 time management tips [08:12] How do we know how detailed our tasks should be broken down into? [09:26] How do we estimate how long a task will take? [10:53] How do you prioritise daily tasks? [13:24] How to manage distractions [16:30] Removing the excuses against removing distractions! [18:13] Inbox management [21:00] Juggling multiple projects [26:38] Procrastination: what causes it and what can we do to overcome it? [31:46] If you could go back in time and give your younger self a piece of advice, what would it be? Quotations “If you want more success managing your time then start by cutting your to-do list in half!” - Chelsey Newmyer “We underestimate how much we can do in the long-term and overestimate how much we can do in the short term” - Bill Gates “However long you think a task will take add 50% on top of that estimate” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Find Chelsey on Instagram @chelseyncoachingChelsey’s WebsiteFree eBook: Winning Back Time

How has your year been in 2022? I hope it has been a good one despite all the craziness going on in the world. In today's podcast, I'm going to share with you the “good, bad and ugly” of my own personal year. I'm going to talk about things that work well for me and activities that didn't so work well. I’ll share some of the changes I made and some of the trends I'm seeing in the agency world. Time Stamp [01:45] A high-level overview of my year - how I achieve in 4 days what I used to do in 5 days [04:06] My offering - don’t diversify if the market gets tough. How I narrowed down my offering to just 3 ‘products’ [05:10] How I changed the revenue model for my signature programme, The Self-Running Agency Implementation [06:30] How we split our time across 3 pots [06:53] How I have got more efficient in creating content (via batching) [07:44] Doubling down on my email marketing (as you should be!) using the 80/20 rule [08:47] 2022 was a year of simplification and consolidation [10:38] Why I never rely on referrals (and you shouldn't either!) - especially in a recession [11:50] A few things that didn’t work well for me - overcomplicating processes doesn't result in stronger outcomes [12:58] Facebook and Google Ads haven't worked for me! [14:25] The importance of learning from your mistakes [14:45] Trends in the agency world in 2022 [15:30] Keep investing in your marketing in 2023 [17:22] Don’t rely on one source (e.g. referrals) for all your new business Quotations “The more niched and specialist you are the easier it is to attract ideal clients” - Rob Da Costa “Never rely solely on referrals for your new business” - Rob Da Costa “Consider how you can repurpose content rather than creating lots of new content” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: How I work a 4-day week (podcast)Value Pricing Free GuideMy Group Coaching Programme Watch the video version of this podcast episode: https://youtu.be/1hRpJaPF-a4