Creating Your Own Podcast As A Marketing Strategy For Agency With Harry Morton

In the 3rd and final part of my mini-series on podcasting, we explore how to start a podcast and why you should consider starting your own.

I’m joined by Harry Morton, CEO & Founder of podcast production company, Lower Street.

This episode is full of insightful advice including the systems and tech needed, how to record a podcast, how to stand out from the crowd, the ideal length, how to market your podcast and how to measure its impact.

Time Stamp

[02:14] Why should a marketing agency consider starting a podcast as a core part of their marketing strategy? A great way to reach your target customers

[03:55] How do you ensure you always provide value to your audience? (clue: don’t have guests that just try and sell!)

[5:20] “I am thinking about starting a podcast, where do I start and how do I create a podcast that is different?”

[07:30] The importance of having a clear niche for your podcast

[07:55] The details: format and length of a podcast, branding & packaging, and the tech needed to start a podcast

[10:57] The importance of knowing who your ideal listener is

[11:18] The ideal frequency and length of a podcast

[14:20] How to market your podcast (hint: social media is not the best place to promote your podcast)

[16:53] Partnering with other podcast creators

[17:45] How do you measure the impact and effectiveness of your podcast? And what are the best metrics?

[22:10] How do you monetise your podcast? And should you?

[24:15] Be brave with your podcast - don’t be scared to be different!

[26:28] If you could go back in time and give your younger self 1 piece of advice, what would it be?

Quotations

“Your podcast should be as long as it needs to be and not a minute longer” - Harry Morton

“The average number of podcasts people create before they give up is 7!” - Rob Da Costa

“Podcasting is still in its early days, the ‘wild west' of marketing strategies” - Harry Morton

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Useful links mentioned in this episode:

Harry’s contact details

• Lowerstreet.co
• @podcastharry on Twitter

Podcast recording platforms:

• Zencastr
• Riverside