Shopify Collabs: It's WOM Marketing - But On Steroids!
The Affiliate Marketing Podcast · Lee-Ann Johnstone
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Show Notes
Join Lee-Ann in the Affiliate Marketing Podcast to discuss trends in affiliate marketing with Shopify’s Product Leader, Mike Schmidt.
You know Shopify. Its adverts are fast-paced and all over YouTube, showing how even you can become a merchant by selling your clothes and items on the Shopify platform. Shopify Collabs, however, can help you build your business and your relationships with influencers. Find out what you can learn from Mike Schmidt when it comes to marketing your brand to this new generation, and just what has WOM marketing got to do with it?
Listen to find out more about:
- Background on Mike’s marketing career
- The rapid change in the landscape of affiliate marketing and customer acquisition
- The “disruption” of working with merchants over influencers
Key segments of this podcast and where you can tune into go direct
[10:00] – Levelling the playing field for small businesses with Shopify
[20:00] – The power of simplicity in your products
[30:00] – Key trends that Mike predicts in the affiliate marketing industry for 2023
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