SERP Wars - How Mainstream Media Is Gatecrashing iGaming
The Affiliate Marketing Podcast
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Show Notes
This week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs.
Listen to find out more about:
- How can publishers in iGaming become more tactical in their marketing
- AI’s effect on SERPs and Google
Key segments:
[10:00] – Mainstream media outlets creeping on iGaming SERPs
[20:00] – How are ChatGPT plugins driving traffic to casino sites?
[30:00] – The false sense of security that casino operators are building themselves
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