Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency
The Affiliate Marketing Podcast
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Show Notes
In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.
Key segments of this podcast and where you can tune in to go direct:
[07:30] “Every person is a micro-Influencer”
[09:04] The Role of AI in Authentic Content
[17:41] Leveraging Authentic Content for Brands
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