Building Long-Lasting Relationships in Affiliate Marketing

We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands.

Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners to creating a well-rounded bank of affiliates. Listen in here for all the insights.

Listen to find out more about:

• The evolution from coupons and codes to modern influencer marketing
• The importance of educating your affiliate partners
• An interesting gardening analogy for affiliate marketing?

Key segments of this podcast and where you can tune into go direct

[10:00] – Building relationships with affiliate partners through communication

[15:00] – Transparency between affiliate partners when it comes to data

[20:00] – The importance of diversity in your affiliate partners

[35:00] – Where does Rick see affiliate marketing going in the future?

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