Behind the Mic: Affiliate Trends for 2023 with Lisa Riolo
The Affiliate Marketing Podcast · Lee-Ann Johnstone
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Show Notes
We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers.
[Podcast embedded here]The concept of relationships is strong throughout this podcast, and indeed throughout the affiliate marketing industry. Some might say that it is a relationship based on performance, but once you’re in the thick of it, you’ll find that that isn’t entirely true. We’r
e taking a look at what makes an affiliate marketing relationship valuable and sustainable.
Listen to find out more about:
- What really makes the consumer connect with an affiliate?
- The benefits of industry events
- The symbiotic nature of the affiliate industry
- Starting from the bottom and working up
Key segments of this podcast and where you can tune into go direct
[05:00] – Why industry events are vital for success
[15:00] – The consumer’s perspective with affiliate influencers
[24:00] – The values that are appreciated in an affiliate partner
[35:00] – The importance of awareness in brand development
[45:00] – The importance of chemistry in the affiliate marketing industry
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