African Affiliate Landscape Insights To An Emergent Marketplace
The Affiliate Marketing Podcast · Lee-Ann Johnstone
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Show Notes
Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries.
Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers.
Listen to find out more about:
- African versus British betting culture
- Education’s place in iGaming
- Finding the right combination to make a powerful partnership
Key segments of this podcast and where you can tune into go direct
[05:00] – The importance of “on the street” marketing
[15:00] – Prioritising user experience over everything else
[25:00] – Influencers bringing their own talents to marketing
[35:00] – Gilles’ personal passion for Africa
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