Think Blink—Make Customers Love Your Brand
90% of buying decisions are emotional; Are you speaking to the heart or just listing features? Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting...
The Advisor with Stacey Chillemi
July 30, 202526m 17s
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Show Notes
90% of buying decisions are emotional; Are you speaking to the heart or just listing features?
Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.
In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.
You’ll discover:
🔗 Explore Jean-Pierre's work & services at sld.com
👉 Love insightful and life-changing interviews? Tap Follow now so you never miss an inspiring episode of The Advisor with Stacey Chillemi.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-advisor-with-stacey-chillemi--5670856/support.
Follow The Advisor with Stacey Chillemi for weekly episodes on mindset, wellness, spirituality, and business growth—without burnout.
Newsletter & resources: https://substack.com/@staceychillemi
Watch & connect: https://www.youtube.com/@StaceyChillemiAdvisor • https://www.instagram.com/theadvisor_sc • https://www.linkedin.com/in/staceychil
Be a guest/sponsor: [email protected] • booking or media kit
Disclaimer: Educational only; not medical, mental-health, or legal advice.
© The Advisor with Stacey Chillemi. All rights reserved.
Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.
In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.
You’ll discover:
- How to compete on emotional equities when features are easy to copy
- The psychology behind impulse buys and disruptive packaging
- Why only ~30 of 80,000 new products win, and how to be one of them
- The Trust Ladder, community-building, and measuring sentiment (hello, AI)
🔗 Explore Jean-Pierre's work & services at sld.com
👉 Love insightful and life-changing interviews? Tap Follow now so you never miss an inspiring episode of The Advisor with Stacey Chillemi.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-advisor-with-stacey-chillemi--5670856/support.
Follow The Advisor with Stacey Chillemi for weekly episodes on mindset, wellness, spirituality, and business growth—without burnout.
Newsletter & resources: https://substack.com/@staceychillemi
Watch & connect: https://www.youtube.com/@StaceyChillemiAdvisor • https://www.instagram.com/theadvisor_sc • https://www.linkedin.com/in/staceychil
Be a guest/sponsor: [email protected] • booking or media kit
Disclaimer: Educational only; not medical, mental-health, or legal advice.
© The Advisor with Stacey Chillemi. All rights reserved.
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