Think Blink: Measure Emotion, Build Belonging
The Advisor with Stacey Chillemi
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.
You’ll learn how to
- Track emotional signals with metrics, analytics, and sentiment tools
- Spot friction points and deploy service-recovery that rebuilds trust
- Move from “transactions” to belonging with community-first design
- Use personas + psychographics (not just demographics) to hit the heart
- Blend AI + human insight for personalization that feels seen
- Measure what matters: connection, advocacy, and lifetime value
Explore JP’s work and the ThinkBlink manifesto: Website: www.sld.com
LinkedIn: www.linkedin.com/in/jeanpierrelacroix/
Book: ThinkBlink Manifesto (Amazon Kindle)
Learn more about your ad choices. Visit megaphone.fm/adchoices