Episode 491
Unleash the Story Within, with Liana Zavo (Public Relations, Branding, Crisis Management, Reputation)
The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies
July 22, 202525m 28s
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Show Notes
Founder & CEO of ZavoMedia PR Group, Liana Zavo, recounts how a college dropout and single mom made the jump from Russia to the US and from the style world to PR, gives a bit of advice for Blake Lively, reveals THE biggest PR mistake people make, how to come down from the ledge of panic in the moment, why authenticity and accountability equals authority, the difference between brand vs. reputation, and what it means to “B.E.P.I.C.”