Episode 84
REMASTERED: What Great Brands Do, with Denise Lee Yohn (Marketing, Branding, Business, Sales)
The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies
December 24, 202413m 57s
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Show Notes
Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have "brand as business", why you’re ALWAYS representing not one, but two brands, and the importance of having an integrated approach.