CLIP: Four Loko Vs. The Government
The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies
July 4, 20244m 37sbonus
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Show Notes
Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father's Root Beer, shares the story of the gap in the market that he identified that led to the creation of Four Loko, and the process of fighting the government to keep it legal.
Hear Chris's full interview in Episode 462 of The Action Catalyst.