Episode 466
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies
August 6, 202425m 21s
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Show Notes
Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games.