Episode 382
Believe the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)
The Action Catalyst · Southwestern Family of Podcasts - Southwestern Family of Companies
May 17, 202219m 59s
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Show Notes
Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of "The Hype Handbook”, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”.